Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness years ago.
Brands have caught onto this trend and adjusted their tactics accordingly, but the customer is still one step ahead: They know instantly when a company is attempting to win them over with disingenuous relationship-building tactics, and they simply won't fall for it anymore.
Instead of trying to trick people with "customer-savvy" strategies, brands should simply treat them as human beings and work toward forging authentic, valuable relationships. Here are some self-promotional tactics the experts at Forbes Agency Council recommend avoiding at all costs.Read More
Key Performance Indicators or "KPIs" form an important part of the data that companies need to explain how they're progressing towards their marketing and business goals. However, many people today feel unsure about what a KPI might be in the marketing world.
In basic terms, a key performance indicator is simply a measurable component that can be used to demonstrate the efficiency with which a company achieves their business objectives. Organizations use KPIs in their marketing campaigns to determine whether they're spending their budget in the right areas.
Marketing experts need to efficiently use a combination of art, and science to get the best results from their campaigns. A strategy needs to not only be forward-thinking and creative but also backed by relevant data and metrics to ensure that every ad spend is lucrative to the company's bottom line.
A marketing dashboard is one of the tools that modern organizations can use to dive into the behind-the-scenes (key performance indicators) KPIs of their programs. With a dashboard, it's easy to see marketing metrics that easily demonstrate exactly what a business needs to do to facilitate the best connections with their customers. A good dashboard should be customizable for each firm's unique marketing goals.
The sheer volume of data generated by the average business today is astronomical. Every piece of information your company collects tells a story about your customers and your marketplace. This narrative can give your brand the guidance it needs to make confident decisions about the future, and how you want to expand your marketing efforts.
However, making sense of all the data generated by a business isn't always an easy task. The volume is so large that it can often present a serious challenge, regardless of how technologically savvy your organization might be. Fortunately, a marketing dashboard can help you to dive into the information you collect about your sales and advertising efforts, to discover which of your campaigns are the most effective.
Here are just some of the benefits of setting up your own integrated marketing dashboard.
With the Internet and social media being such a massive part of our everyday life we’re connecting with friends and family more frequently than ever before. And at the same time we find ourselves confronted by companies and brands striving for our attention in the digital arena.
Purpose-driven marketing really makes the most of these touch points and aims to form a connection that’s more meaningful to the consumer.This style of marketing makes your brand's cause available to your customers and target audience, helping them to connect more fully with your brand as a whole.
There’s a really good reason why behavioral targeting is so powerful: It’s because behavioral targeting revolves around pure logic. Ultimately, it’s easier to sell to a warm and engaged audience than it is to clinch the deal with strangers.
By advertising to targets who have previously shown an interest in your website, you’re automatically being more relevant. You’re reducing guesswork. Your chances of yielding a return on your marketing investment have instantly improved.
But this isn’t an article about behavioral targeting. Instead, this post is about what behavioral targeting stands for. Because, really, marketing success depends on your knowledge of consumer behavior.