ExactDrive Advertising News

What Is Purpose Driven Marketing?

Posted by Ryan Costello

Jul 18, 2017 12:33:15 PM

With the Internet and social media being such a massive part of our everyday life we’re connecting with friends and family more frequently than ever before. And at the same time we find ourselves confronted by companies and brands striving for our attention in the digital arena.

Purpose-driven marketing really makes the most of these touch points and aims to form a connection that’s more meaningful to the consumer.This style of marketing makes your brand's cause available to your customers and target audience, helping them to connect more fully with your brand as a whole.

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Topics: Brand Awareness, Branding, Marketing, Purpose Driven Marketing

Why Consumer Behavior Should Drive All Of Your Marketing Efforts

Posted by Tim Nichols

Dec 7, 2016 9:11:07 AM

There’s a really good reason why behavioral targeting is so powerful: It’s because behavioral targeting revolves around pure logic. Ultimately, it’s easier to sell to a warm and engaged audience than it is to clinch the deal with strangers.

By advertising to targets who have previously shown an interest in your website, you’re automatically being more relevant. You’re reducing guesswork. Your chances of yielding a return on your marketing investment have instantly improved.

But this isn’t an article about behavioral targeting. Instead, this post is about what behavioral targeting stands for. Because, really, marketing success depends on your knowledge of consumer behavior.

There are many types of marketing.

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Topics: Consumer Behavior, Marketing, Types of Marketing, Trade Marketing

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