As people continue to move towards the online environment for communication, entertainment and shopping, it is more important than ever for your brand to stand out from your competitors. Advancements in technology mean that there are opportunities that you can use to better your business’ position in the market.
One of the more recent developments is that of ‘live chat’.Also known as “web chat”, it involves the use of real-time, text-based communication via the Internet. It is a viable alternative to long-established practices such as telephone and email support, which can be costly for companies and incur long waiting times for customers.
While live chat is most commonly thought ofas a customer support platform, it has some untapped potential that could make it an effective marketing tool, due to the interactivity it provides and its ease of use. Why?