ExactDrive Advertising News

Advertise With Retargeting Platforms That Follow The Kaizen Way

Posted by Tim Nichols

May 27, 2014 10:30:00 AM

Retargeting platforms seem to be popping up everywhere these days. It appears that any company with the ability to create and implement a segment pixel is claiming that they are a formal retargeting platform. Be careful. There’s a big difference between providing a segment pixel to be used in a retargeting campaign and offering a high quality auto-optimizing retargeting service through your online advertising platform.

 

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Topics: retargeting, Kaizen, retargeting platforms

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