In the digital age, consumers are increasingly flooded with information from a wide variety of media. Research has found that we create and share 1.5 billion pieces of content, 140 million tweets and 2 million videos each day. With the proliferation of information available and a demand for instant and easily palatable content from consumers, businesses are looking to visual marketing methods such as infographics to explain, share and promote content.
What are infographics?
Information graphics or ‘infographics’, are visual representations of data,that present complex information quickly and clearly.
As the majority of people are visual learners, infographics serve them well, as they’re easy to scan and easily shareable. They can therefore be a useful way to educate your audience.