ExactDrive Advertising News

Infographics As Part Of Your Content Marketing Strategy

Posted by Adam Parikh

Sep 5, 2014 10:30:00 AM

In the digital age, consumers are increasingly flooded with information from a wide variety of media. Research has found that we create and share 1.5 billion pieces of content, 140 million tweets and 2 million videos each day. With the proliferation of information available and a demand for instant and easily palatable content from consumers, businesses are looking to visual marketing methods such as infographics to explain, share and promote content.

What are infographics?

Information graphics or ‘infographics’, are visual representations of data,that present complex information quickly and clearly.

As the majority of people are visual learners, infographics serve them well, as they’re easy to scan and easily shareable. They can therefore be a useful way to educate your audience. 

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Topics: Infographic, Social Media, Content Marketing

Content Marketing: The What, Why And How

Posted by Tim Nichols

Jul 17, 2014 10:30:00 AM

Contrary to popular opinion, the idea of ‘content marketing’ and its importance isn’t a new one. Bill Gates first drew attention to the concept in his appropriately-titled 1996 essay ‘Content Is King’. In the essay, he talks about his predictions for the Internet after its recent birth and his message is simple: understand that companies who find ways to inform and entertain will thrive on the Internet and reign supreme. Content marketing is on the rise.

Gates’ 18-year-old prediction was accurate - it’s still an extremely important issue today. Content marketing should be adopted as a philosophy, not taken to and tested like a trend. There are plenty of misconceptions and assumptions about content marketing, so what’s it all about?

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Topics: Internet Advertising, Infographic, SEO, SEO Recommendations, Content Marketing

The Current state of ExactDrive's Online Advertising Platform

Posted by Tim Nichols

Feb 14, 2014 12:55:00 PM

I recently came across infogr.am, a website that turns creating interactive infographics into an easy task. With a feature set that gives you enough flexibilty to customize and an interface that makes it easy to understand the process, I decided to test it out, especially since ExactDrive will be releasing online advertising industry research reports moving forward, we needed to find an infographic creation software partner.

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Topics: Banner Ads, Self Serve Advertising Platform, Infographic

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