Oct 25, 2018 9:17:00 AM

Vetting An Influencer? 10 Steps To Determine If They're Worth The Investment - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

Influencer marketing has become an incredibly popular strategy for brands that want to reach audiences via the people they're already paying attention to. This tactic doesn't come without its challenges, though. The process of working with influencers isn't always cut-and-dried, and building an effective relationship requires a certain level of transparency and vetting. After all, you don't want to invest your time and resources into an influencer who has inflated vanity metrics or causes controversy for your brand with their behavior.

We asked a panel of Forbes Agency Council members about the criteria agencies and marketing departments should use to evaluate potential influencers before hiring them. Their best answers are below.

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May 14, 2018 9:01:00 AM

Partnering With An Influencer? Follow These Eight Steps To Protect Your Business - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com.

After a string of troubling and inappropriate videos, YouTube sensation Logan Paul, best known for his short films, sketches and daily vlogs, is, quite literally, paying for his behavior. YouTube temporarily suspended ads from running on Paul's account, effectively cutting off a huge revenue stream for the influencer.

Of course, Paul is not unique: Plenty of celebrities have lost endorsement deals over personal scandals and damaged reputations. When an influencer's reputation goes south, the brands on the other side need to distance themselves from that person, lest they hurt their own reputation among consumers.

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Mar 6, 2018 9:08:00 AM

Benefits Of Influencer Marketing

The way people consume and interact with media has transformed over the last couple of years, with social media changing the way we connect on a fundamental level. Today's customers now can decide when, where, and if they're going to interact with brands, and that means that big companies are being forced to spend more time building "relationships" with their target markets.

In a world where consumers can simply tune your advertisements out, or block them from appearing on their favorite websites, it can be argued that some blunt-force advertising no longer has the impact it once had. Instead, today's brands need to think about how they can approach their customers where they spend the most time, and offer them experiences that they can appreciate, and trust.

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Jan 9, 2018 10:00:00 AM

Influencer Marketing Remains A Useful Strategy

According to research, around 95% of the marketers who use influencer strategies in their current campaigns consider those strategies to be effective.

In other words, if you're looking for a simple and effective way to boost awareness, engagement, and retention for your brand in the social world, then there are few things better than the power of an influencer. Because influencers already have a pre-existing relationship with the customers that you want to attract, they can help you to create engaging content, and connect with your audience on a deeper level, without the need for any obvious marketing efforts.

As we move into 2018, the chances are that influencer marketing will continue to be just as important as ever. So, the question is: "How can you make sure that you're getting the most out of your influencer marketing campaigns?"

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