Mobile marketing has become a highly targeted environment in today’s interconnected world. What started as simple text messages to customers offering money-off coupons, has evolved into apersonalized, real-time content delivery system.
As mobile phones become a more essential part of people’s daily lives, it is important for businesses to look at ways of delivering more effective and targeted mobile marketing. This is where geomarketing comes in.
What is geomarketing?
GeoMarketing (or location based marketing) uses geographic information to gain a better understanding of how people in a certain area act or spend their money. This method of marketing creates maps all around the world and within each map there is information specific to how consumers act in that that area.
While geomarketing’s definition is the association of data and maps in the traditional sense, the emergence of social media, mobile marketing and new technologies also make it an extremely powerful marketing tool in the digital arena.