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Jun 1, 2021 9:18:00 AM

11 Ways Artificial Intelligence Can Improve An Agency’s Workflow - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. This post was written by Tim Nichols of ExactDrive Inc.

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Jan 26, 2021 12:59:41 PM

How To Rebrand After A PR Crisis: Nine Experts Weigh In - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com. This post was written by Tim Nichols of ExactDrive Inc.

The fallout from a PR crisis may drive a business to try to reinvent itself in the eyes of the public. In such a case, rebranding is about more than simply changing the look and feel of the company’s marketing and advertising. A crisis-driven rebrand must be authentic if it is to achieve the purpose of rehabilitating a brand below the surface.

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Dec 28, 2020 9:30:00 AM

15 Powerful Ways To Establish Credibility For New Businesses - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

For a business to succeed, consumers must view it as a credible authority in its space and trust that it offers something of value to them. Of course, trying to establish your company’s credibility when you are new to a market can feel like a chicken-or-the-egg kind of situation: How can you be seen as trustworthy and credible when you haven’t yet built a strong reputation in your industry?

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Oct 19, 2020 3:28:01 PM

10 Industries Likely To Benefit From AR/VR Marketing - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

As augmented reality and virtual reality are taking the world by storm, especially in the current context where technologies that connect remotely are more valued than ever, a growing number of businesses are becoming aware of the benefits of using X reality in their operations.

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Aug 3, 2020 9:15:00 AM

12 Strategies For Keeping Marketing Clients Involved And Responsive - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

Marketing strategies require input from both the company doing the campaign and the ad agency itself. Clients need to be kept "in the loop" for them to have a chance of doing their part in a campaign. Sadly, many agencies lack a defined strategy for informing clients, while many customers tend to leave the reins of the campaign fully in the hands of the agency and don’t offer their input even when required.

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Jan 22, 2020 10:05:08 AM

10 Ways Agency Pros Can Keep Their Teams Abreast Of Industry Trends - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost was written by Tim Nichols of ExactDrive Inc.

From social media management to podcast production, the agency industry is changing as quickly as any. Companies need to be able to adapt to these changes as quickly as possible to remain competitive in the marketplace.

Agency leaders are tasked with making sure that not only they, but their teams, are up-to-date with what’s new in the industry. Below, 10 members of Forbes Agency Council share their favorite methods for keeping their team on track with agency trends.

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Jun 12, 2019 9:01:00 AM

15 Tips For Crafting An Engaging Email Newsletter - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

Reaching clients in new ways is a never-ending goal for businesses. Some forms of communication are brief and easily shareable, such as social media content, while other forms can be directly sent to clients, such as email newsletters. In fact, email newsletters can be a good way to connect with clients in a format that offers a little more “room to stretch.”

Yet, with the high number of emails that most professionals receive every day, you need to make sure that your email newsletters are crafted in a way that will grab attention and keep the client reading. To help you craft your best email newsletter, we enlisted the help of 15 members of Forbes Agency Council, who offered their top tips for engaging customers with email.

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Jun 6, 2019 3:29:06 PM

14 Ideas To Help Your Website Content Stand Out From The Competition - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

Good marketing content can inform or entertain, ideally doing both for maximum reach. In the best-case scenario, a business develops content that’s so engaging that it attracts users to its website, rather than just having content for users who would have come anyway.

Yet, creating effective marketing content takes effort, requiring consideration of audience interests, multiplatform accessibility and ease of navigation. To help you differentiate your site from competitors, we asked 14 members of Forbes Agency Council to weigh in with their best content creation ideas.

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Feb 12, 2019 2:25:00 PM

11 Trends That Will Shape Marketing In 2019 - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition.

Voice search and live videos were just two of the methods marketers explored to improve consumer interactions and brand awareness in 2018. As innovations in technology and ideas come forward, 2019 is also sure to see its share of trends having an impact on marketing. Below, 11 Forbes Agency Council members shared their predictions for the year ahead.

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Feb 5, 2019 9:03:00 AM

12 Tips To Optimize Your Messenger Marketing Strategy - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

Messenger marketing can be a valuable channel for businesses to establish and improve communication with their customers. This can take place on platforms like Facebook Messenger, WhatsApp and similar chat-based applications that allow users to connect with brands worldwide.

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