Sep 22, 2014 8:00:00 AM

Guerrilla Social Media Marketing Case Study: Ford Motor Cars

With over one billion people using social media channels across the globe, it has become a powerful communications and marketing channel that we cannot afford to ignore.Social networking sites allow for viral marketing and word-of-mouth promotion to be very effective because of the high levels of consumer engagement.

But with so many businesses making use of social media, it’s not enough just to set up an account and post generic items once or twice a week. Social media advertising offers far more potential than that.

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