ExactDrive News

Online Advertising Campaigns Fail For 5 Main Reasons

Posted by Adam Parikh

Sep 9, 2015 8:30:00 AM

It's impossible to ignore the fact that the World is constantly shifting and growing faster than ever before. We have more digital advancements today then we could have imagined only a couple of decades ago and technology is a vital part of staying afloat within just about any competitive industry.

Every day, more people consume larger amounts of digital content - whether it's on their mobile phones, desktop computers, laptops at work, or tablets. Any company that hasn't adjusted their advertising strategy to include a comprehensive online advertising campaign needs to start making changes - fast.

Studies have shown that consumers today use social media and mobile Internet research to conduct price comparisons and discover information about products before they make final purchasing decisions. With the right online advertising, you can build customer relations and develop your prospects through low-cost, regular, and easy communication. The online World is the future of advertising, and digital media may soon replace traditional concepts altogether, however just like any advertising effort - your campaign is bound to fail unless you know which mistakes to avoid. Following are the top five reasons that cause online advertising campaigns to stumble.

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Topics: Online Advertising, Online Media Buying, Online Marketing, Fear Of Failure, Online Advertising Campaigns

9 Startup Founders On How To Overcome Your Fear Of Failure

Posted by Tim Nichols

Jun 23, 2015 8:51:00 AM

ExactDrive was recently interviewed by Giga StartupsFounded in 2013, GigaStartups is one of the leading global voice on emerging technologies. Their publications aims to provide deep insight on disruptive companies and trends.

Most of us experience fear every single day. While some people spend their whole lives avoiding fear, running away from it any way they can, others decide to take it on, fight against it, and develop the necessary skills for overcoming it.

By the very nature of the entrepreneur’s game, fear will become a central force that must be reckoned with. Most of the time, the entrepreneur’s number one fear will be that of failure. What if I don’t succeed? What I’m just wasting my time on a failed idea? These are legitimate concerns, they must be addressed in a rational, controlled manner because without a rational approach, fear takes over, and will leave its victim debilitated.

We spoke with some entrepreneurs about what strategies they have used to overcome their fear of failure and continue on towards their goal of building a successful business.

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Topics: Company News, Interviews, Entrepreneur, Fear Of Failure

How To Overcome Your Fear Of Failure

Posted by Tim Nichols

Jan 16, 2015 8:00:00 AM

ExactDrive was recently quoted in an article posted on LudoTech, a leading technology blog.

Its only natural that startup founders contemplate failure, especially considering that the majority of startups don’t last more than five years. More often than not however, the fear of failure tends to be quite irrational and often prevents entrepreneurs from focusing on the very goals they need to accomplish to achieve success. Rather than dwelling on the negative, its important to embrace the possibility of success and constantly envision your business in growth and continuous improvement. 

We spoke to several startup founders at different stages in their careers, and asked what advice they had for overcoming their fear of failure.

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Topics: Company News, Entrepreneur, Fear Of Failure

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