Are your Facebook advertising campaigns producing the ROI you want? If not it’s time to look at your advertising strategy. Some companies are rewarded with low-cost leads and healthy profits from their Facebook campaigns, while others simply fail.
There are some common mistakes made by facebook advertisers that are preventingthem from getting the results they want. Consider these five points before embarking on your next campaign:
1. Not having a Goal
When you create a Facebook ad, the first thing to ascertain is what your objective is.
Each Facebook ad should have a specific, measurable goal, and you need to know what metrics you will use to measure your success with that goal.
By focusing on “cost per” metrics, you can improve the effectiveness of you campaign without increasing the ad spend.