Back in November last year, Facebook made some important changes to their platform; changes that affect lots of businesses. However, many companies aren’t even aware of anything different.
Due to feedback from hundreds of thousands of people, Facebook have decided to alter what appears in a news feed. Research suggested that users wanted a reduction in the number of promotional posts showing up in their feeds.
What’s interesting is that promotional posts are usually driven from pages that users have actually been to. But the fact is, people may head to a page to read or watch something specific, but that can be a very isolated experience. It’s a bit like the fuss made over recommendation engines for the likes of Netflix and Lovefilm. Just because you’ve watched Sleepless in Seattle, it doesn’t mean you want to watch a romcom every night of the week. Essentially, we’re just talking about platforms delivering a more natural service.