ExactDrive Advertising News

Are You Seeing Less Of Your Facebook Ads On News Feeds?

Posted by Eric Greener

Jun 17, 2015 8:51:00 AM

Back in November last year, Facebook made some important changes to their platform; changes that affect lots of businesses. However, many companies aren’t even aware of anything different.

Due to feedback from hundreds of thousands of people, Facebook have decided to alter what appears in a news feed. Research suggested that users wanted a reduction in the number of promotional posts showing up in their feeds.

What’s interesting is that promotional posts are usually driven from pages that users have actually been to. But the fact is, people may head to a page to read or watch something specific, but that can be a very isolated experience. It’s a bit like the fuss made over recommendation engines for the likes of Netflix and Lovefilm. Just because you’ve watched Sleepless in Seattle, it doesn’t mean you want to watch a romcom every night of the week. Essentially, we’re just talking about platforms delivering a more natural service.

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Topics: Facebook New Feed Advertising, Advertising Strategy, Facebook Advertising, Facebook Ads, Facebook

5 Things You Must Know About Facebook Advertising

Posted by Tim Nichols

Jun 11, 2015 8:30:00 AM

Why is Facebook Advertising so great? Well, mainly because most people have a Facebook account. Facebook still has the greatest number of members out of all the social media platforms and, crucially, the highest proportion of active users.

But there’s more to it than that. Depending on which privacy settings have been set, advertisers can access a gold mine of information about you: everything from where you live to your favorite sports team. Now, we all know that a bespoke approach makes for the best advertising strategy, so armed with these details, you can segment your target audience like you wouldn’t believe.

Facebook (via their ever-improving technology) continually strives to serve up relevant content. That in turn increases the chances of advertisers displaying an ad to an engaged user. But what else should be across? Here are 5 things we think are vitally important before embarking on any Facebook Advertising campaign.

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Topics: Facebook New Feed Advertising, Facebook Retargeting, Facebook Right-Hand Side Creative, Facebook Advertising, Facebook Ads, Facebook

How To Be Clever With Your Online Advertising

Posted by Scott Bagguley

Jun 5, 2015 12:17:00 PM

Online advertising is a broad term. Sometimes unhelpfully so. But it encompasses a lot of different factors. And it’s crucial to understand the different types of online advertising out there, because what works for some businesses often doesn’t work for others.

A lot of businesses waste money on their advertising campaigns because they effectively throw lots of different ads out, hoping something sticks. In reality, brands need to accept the current landscape – the sheer amount of content out there has flooded customers’ brains.

Take Google Ads for instance. Search ads have helped Google become the richest advertising company in history, yet research tells us that most people don’t click on sponsored ads. As humans, we place a huge emphasis on trust and the fact is, we don’t feel entirely comfortable with the paid-for spots on a Google search results. We vastly prefer an organic result.

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Topics: Online Advertising, Facebook New Feed Advertising, Online Media Buying, Strategies

Facebook Advertising: 10 Top Tips To Nail Your Next Campaign

Posted by Tim Nichols

Oct 7, 2014 7:30:00 AM

Ignore the gurus - advertising is deceptively simple. It’s about creating the right messages and putting it in front of the right people. But there’s a knack to enjoying effective Facebook advertisingFirst, why target Facebook advertising? Well, it’s the third most popular website in the world (after Google and YouTube), which makes Facebook advertising extremely powerful for businesses.

With this social media platform, we’re talking about well over 1 billion users – that’s a lot of potential leads. But while the concept of advertising is straightforward, here are 10 top tips to make sure your digital messages cut through the clutter.

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Topics: Facebook New Feed Advertising, Facebook Advertising, Facebook Ads, Social Media Advertising, Social Media, Facebook

5 Reasons to Advertise on Facebook

Posted by Tim Nichols

Jun 3, 2014 10:30:00 AM

 

It doesn’t matter if your business is big or small. You may be a startup upstart, using guerilla marketing tactics to capture any hearts and minds you can reach. You may be the established super-power business in your part of the world, marshalling enormous resources to conquer the world.

Whatever your situation, you cannot ignore Facebook advertising. It is a platform that is coming into its own because of its reach and accessibility.

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Topics: Online Advertising, Facebook Exchange, Facebook New Feed Advertising, Facebook Advertising

ExactDrive Releases Facebook News Feed Advertising

Posted by Myles Younger

Oct 1, 2013 1:53:00 PM

The U.S. Government may be shut down but ExactDrive will keep rolling on with our digital world domination plan.  But in all seriousness, we are excited to announce that we just released Facebook News Feed Advertising capabilities.

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Topics: Digital Media, Internet Advertising, Media Buying & Planning, Self Serve Advertising Platform, Upcoming Features, Facebook Exchange, Facebook New Feed Advertising, Facebook Retargeting

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