ExactDrive News

Effective Facebook Advertising Tips

Posted by Tim Nichols

Jun 9, 2016 9:30:00 AM

Although you can find a fully-integrated advertising system on most of the social-networking platforms available today, Facebook is still a heavy favorite among the business world when it comes to reaching out to a wide, and engaged audience. Facebook advertising not only provides access to a very broad range of individuals, but it also reigns supreme in regards to insights, features, and crucial data.

Unfortunately, just because Facebook can be a great advertising platform doesn't mean that it's used effectively by all brands. A lot of companies end up wasting their advertising budget and throwing necessary resources down the drain because they don't understand how to use the techniques available to their advantage, or haven't got a strategy in place. Fortunately, all it takes to achieve success is a deeper knowledge of how Facebook advertising works, and an insight into what some of the best practices may be.

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Topics: Facebook Advertising, Facebook Ads, Facebook, Facebook Audience Insights

5 Myths About Facebook Advertising

Posted by Aaron Gibeaut

Aug 20, 2015 8:30:00 AM

Today, there are 1.49 billion active users on Facebook. With so many people around the world using this form of social media to connect with friends, discover new things, and expand their online reach - it's no surprise that businesses want to make the most out of a possible new resource. Facebook advertising provides companies with an effective way of reaching out to target audiences - but just like anything else online today, the concept comes with a number of worrisome myths.

How much do you really know about Facebook advertising? Here, we'll discuss 5 of the most common prevailing myths about this type of online advertising.

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Topics: Facebook Exchange, Facebook Right-Hand Side Creative, Facebook Advertising, Facebook Ads, Social Media Advertising, Social Media, Facebook, Brand Awareness

Are You Seeing Less Of Your Facebook Ads On News Feeds?

Posted by Eric Greener

Jun 17, 2015 8:51:00 AM

Back in November last year, Facebook made some important changes to their platform; changes that affect lots of businesses. However, many companies aren’t even aware of anything different.

Due to feedback from hundreds of thousands of people, Facebook have decided to alter what appears in a news feed. Research suggested that users wanted a reduction in the number of promotional posts showing up in their feeds.

What’s interesting is that promotional posts are usually driven from pages that users have actually been to. But the fact is, people may head to a page to read or watch something specific, but that can be a very isolated experience. It’s a bit like the fuss made over recommendation engines for the likes of Netflix and Lovefilm. Just because you’ve watched Sleepless in Seattle, it doesn’t mean you want to watch a romcom every night of the week. Essentially, we’re just talking about platforms delivering a more natural service.

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Topics: Facebook New Feed Advertising, Advertising Strategy, Facebook Advertising, Facebook Ads, Facebook

5 Things You Must Know About Facebook Advertising

Posted by Tim Nichols

Jun 11, 2015 8:30:00 AM

Why is Facebook Advertising so great? Well, mainly because most people have a Facebook account. Facebook still has the greatest number of members out of all the social media platforms and, crucially, the highest proportion of active users.

But there’s more to it than that. Depending on which privacy settings have been set, advertisers can access a gold mine of information about you: everything from where you live to your favorite sports team. Now, we all know that a bespoke approach makes for the best advertising strategy, so armed with these details, you can segment your target audience like you wouldn’t believe.

Facebook (via their ever-improving technology) continually strives to serve up relevant content. That in turn increases the chances of advertisers displaying an ad to an engaged user. But what else should be across? Here are 5 things we think are vitally important before embarking on any Facebook Advertising campaign.

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Topics: Facebook New Feed Advertising, Facebook Retargeting, Facebook Right-Hand Side Creative, Facebook Advertising, Facebook Ads, Facebook

An introduction To Facebook Products Ads

Posted by Tim Nichols

Mar 24, 2015 8:00:00 AM

Social networking giant Facebook is hoping to attract more digital advertisers with its latest ad unit, ‘Product Ads,’ that’s been designed to help retailers target their ads more effectively to its estimated 1.39 billion monthly users. Product Ads will allow users to upload their entire catalog of products onto the site and target different users with specific products. The products will be selected based on the user's profile, interests and browsing behavior.

The move reflects Facebook's desire to prove that its estimated 1.39 billion members are good for more than just "likes", as it enters intothe lucrative product-listing ad market, currently dominated by Google Shopping Ads.

So, what is Facebook proposing with Product Ads and how does it work?

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Topics: Facebook Advertising, Facebook Ads, Social Media Advertising, Facebook, Facebook Product Ads

How To Solve The Biggest Problems With Facebook Advertising

Posted by Adam Parikh

Feb 17, 2015 8:00:00 AM

Until recently, one of the biggest frustrations with Facebookadvertising has been the inabilityfor advertisers to effectively measure the ROI ofadvertising campaigns. In fact, brands have been crying out for data to help them measure campaigns and justify their ad spend for years.

Late last year, Facebook answered those cries withthe launch of theiradvertising platform, Atlas, which was designed to improve how marketers target and measure their online advertisements.

Advertisers are excited about the potential of Atlas, as it opens up two new and extremely powerful capabilities for digital advertisers: a solution to the ‘cookie problem; and the ability to target consumers on mobile devices.

Let’s look at these two possibilities in a little more detail:

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Topics: Facebook Exchange, Facebook Advertising, Mobile Advertising, Facebook Ads, Facebook, Atlas, Cookie Problem

5 Critical Signs You Need Help With Your Facebook Advertising Campaign

Posted by Eric Greener

Jan 22, 2015 8:00:00 AM

Are your Facebook advertising campaigns producing the ROI you want? If not it’s time to look at your advertising strategy. Some companies are rewarded with low-cost leads and healthy profits from their Facebook campaigns, while others simply fail.

There are some common mistakes made by facebook advertisers that are preventingthem from getting the results they want. Consider these five points before embarking on your next campaign:

1. Not having a Goal

When you create a Facebook ad, the first thing to ascertain is what your objective is.
Each Facebook ad should have a specific, measurable goal, and you need to know what metrics you will use to measure your success with that goal.

By focusing on “cost per” metrics, you can improve the effectiveness of you campaign without increasing the ad spend.

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Topics: Facebook Exchange, Advertising Strategy, Facebook Advertising, Facebook Ads, Facebook

5 Horrible Mistakes You're Making With Facebook Advertising

Posted by Tim Nichols

Jan 13, 2015 9:24:00 AM

Facebook can be a powerful way to target potential and current customers, track the ROI of your campaigns down to the penny, and grow your business’ influence. Despite this, brands are making the same few mistakes over and over again when it comes to their Facebook advertising.

Here are five of the most common reasons campaigns fail and how to avoid them.

1. Poor targeting

There is no excuse for poor targeting, as Facebook makes it easy to narrow down your target audience by age, gender and interests, so you can literally tailor your promotion to only reach those who are actually interested in what you have to offer.

2. You’re not noticeable

Your advert is one of hundreds of messages on the viewer’s screen and they will skim over most of the content until something catches their attention. You therefore need to make sure that it’s your advert they’re looking at.Your ad needs a clear image under an attention-grabbing headline,accompanied by engaging copy. Keep the copy short so Facebook doesn’t truncate it, and use a relevant image that is noticeable in the mini right-hand images.

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Topics: Facebook Exchange, Advertising Strategy, Facebook Advertising, Facebook Ads, Facebook

Facebook Advertising: 10 Top Tips To Nail Your Next Campaign

Posted by Tim Nichols

Oct 7, 2014 7:30:00 AM

Ignore the gurus - advertising is deceptively simple. It’s about creating the right messages and putting it in front of the right people. But there’s a knack to enjoying effective Facebook advertisingFirst, why target Facebook advertising? Well, it’s the third most popular website in the world (after Google and YouTube), which makes Facebook advertising extremely powerful for businesses.

With this social media platform, we’re talking about well over 1 billion users – that’s a lot of potential leads. But while the concept of advertising is straightforward, here are 10 top tips to make sure your digital messages cut through the clutter.

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Topics: Facebook New Feed Advertising, Facebook Advertising, Facebook Ads, Social Media Advertising, Social Media, Facebook

Advertising Spend Trends On Facebook, Twitter and YouTube

Posted by Tim Nichols

Jul 9, 2014 10:30:00 AM

Although brands are increasing their spend on social media advertising, only a relatively small portion of it is going to ads - according to a new survey of Ad Age readers.  

Ad Age and RBC Capital Markets jointly conducted their fifth major survey of marketer attitudes toward social media and the survey polled 1,682 executives at marketing, agency and media companies for their opinions on FacebookTwitter and YouTube (which was included for the first time).

It seems that marketing teams are spending slightly more in digital and social media channels than in previous years, but this spend is still a relatively small part of overall advertising budgets. So what’s the thinking behind it?

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Topics: Online Advertising, Facebook Advertising, YouTube Advertising, Mobile Advertising, Twitter, Facebook Ads, Social Media Advertising, Social Media

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