ExactDrive Advertising News

Effective Facebook Advertising Tips

Posted by Tim Nichols

Jun 9, 2016 9:30:00 AM

Although you can find a fully-integrated advertising system on most of the social-networking platforms available today, Facebook is still a heavy favorite among the business world when it comes to reaching out to a wide, and engaged audience. Facebook advertising not only provides access to a very broad range of individuals, but it also reigns supreme in regards to insights, features, and crucial data.

Unfortunately, just because Facebook can be a great advertising platform doesn't mean that it's used effectively by all brands. A lot of companies end up wasting their advertising budget and throwing necessary resources down the drain because they don't understand how to use the techniques available to their advantage, or haven't got a strategy in place. Fortunately, all it takes to achieve success is a deeper knowledge of how Facebook advertising works, and an insight into what some of the best practices may be.

Read More >

Topics: Facebook Advertising, Facebook Ads, Facebook, Facebook Audience Insights

4 Benefits of Facebook Advertising

Posted by Scott Bagguley

Mar 15, 2016 9:42:00 AM

One of the many reasons why businesses have begun to use Facebook as a method of promoting their brand, is the fact that it has so many useful advertising features. Facebook advertisements give businesses a fantastic opportunity to develop and deliver customizable and budget-friendly promotional campaigns targeted specifically for a certain demographic.

Although it may not be as popular as Google AdWords right now, the truth is that Facebook advertising offers a number of unique features that can be incredibly useful for marketing purposes, and the development of brand awareness. After all, Facebook is by far one of the most popular websites on the internet, with an average monthly income of around 1.39 billion active users. Failing to reach out to such a wide audience could be a huge mistake for your business.

The following discusses some of the biggest benefits of Facebook advertising - and why you should get started today.

Read More >

Topics: Facebook Exchange, Facebook Advertising, Facebook

4 Ways To Bring Facebook Advertising Into Your Media Buying Strategy

Posted by Sarah Butera

Jan 29, 2016 12:23:00 PM

If you're part of a team that's responsible for promoting an online store, or you deal personally with a company's media buying strategy, then you'll know how difficult it can be to establish success online. Whatever you use as a marketing channel, it's never completely enough, as you always need to keep finding highly relevant sources of traffic, more conversions to meet with sales tactics, and new ways to increase repeated sales from previous customers.

Fortunately, adding Facebook advertising into your media buying strategy could be the solution that you've been searching for. Featuring over 1.39 billion active users every month, and the highest number of ecommerce orders generated through social media, advertising on Facebook offers a brand new range of opportunities when it comes to reaching out to a highly intimate and engaged audience.

Read More >

Topics: Dynamic Display Ads, Online Media Buying, Media Buying, Facebook Advertising, Facebook, Brand Awareness, Dynamic Ads, Dynamie Product Ads, Media Buying Strategy, Conversion Tracking

5 Myths About Facebook Advertising

Posted by Aaron Gibeaut

Aug 20, 2015 8:30:00 AM

Today, there are 1.49 billion active users on Facebook. With so many people around the world using this form of social media to connect with friends, discover new things, and expand their online reach - it's no surprise that businesses want to make the most out of a possible new resource. Facebook advertising provides companies with an effective way of reaching out to target audiences - but just like anything else online today, the concept comes with a number of worrisome myths.

How much do you really know about Facebook advertising? Here, we'll discuss 5 of the most common prevailing myths about this type of online advertising.

Read More >

Topics: Facebook Exchange, Facebook Right-Hand Side Creative, Facebook Advertising, Facebook Ads, Social Media Advertising, Social Media, Facebook, Brand Awareness

Are You Seeing Less Of Your Facebook Ads On News Feeds?

Posted by Eric Greener

Jun 17, 2015 8:51:00 AM

Back in November last year, Facebook made some important changes to their platform; changes that affect lots of businesses. However, many companies aren’t even aware of anything different.

Due to feedback from hundreds of thousands of people, Facebook have decided to alter what appears in a news feed. Research suggested that users wanted a reduction in the number of promotional posts showing up in their feeds.

What’s interesting is that promotional posts are usually driven from pages that users have actually been to. But the fact is, people may head to a page to read or watch something specific, but that can be a very isolated experience. It’s a bit like the fuss made over recommendation engines for the likes of Netflix and Lovefilm. Just because you’ve watched Sleepless in Seattle, it doesn’t mean you want to watch a romcom every night of the week. Essentially, we’re just talking about platforms delivering a more natural service.

Read More >

Topics: Facebook New Feed Advertising, Advertising Strategy, Facebook Advertising, Facebook Ads, Facebook

5 Things You Must Know About Facebook Advertising

Posted by Tim Nichols

Jun 11, 2015 8:30:00 AM

Why is Facebook Advertising so great? Well, mainly because most people have a Facebook account. Facebook still has the greatest number of members out of all the social media platforms and, crucially, the highest proportion of active users.

But there’s more to it than that. Depending on which privacy settings have been set, advertisers can access a gold mine of information about you: everything from where you live to your favorite sports team. Now, we all know that a bespoke approach makes for the best advertising strategy, so armed with these details, you can segment your target audience like you wouldn’t believe.

Facebook (via their ever-improving technology) continually strives to serve up relevant content. That in turn increases the chances of advertisers displaying an ad to an engaged user. But what else should be across? Here are 5 things we think are vitally important before embarking on any Facebook Advertising campaign.

Read More >

Topics: Facebook New Feed Advertising, Facebook Retargeting, Facebook Right-Hand Side Creative, Facebook Advertising, Facebook Ads, Facebook

ExactDrive Partners With LiveRail To Offer Premium Video Advertising Services

Posted by Scott Bagguley

Jun 3, 2015 12:22:00 PM

Would you like to grow your ad business? Then why not check out LiveRail? LiveRail, a Facebook company is monetization platform for publishers, broadcasters, and app developers. Put simply, LiveRail’s technology helps businesses maximize their ad revenue. And let’s face it, that’s music to a lot of ears.

Setting up a business to take transactions is one thing, while effectively monetizing a product or service is quite another. But while those tasks are difficult enough, getting the most out of your online advertising campaign is a great way to monetize something. Businesses need to sell their inventory in a smart and safe way, but that’s often quite a complex challenge, regardless of how big the publisher in question is.

Read More >

Topics: Video Advertising, Demographic Targeting, Facebook, Partner Spotlight, LiveRail

An introduction To Facebook Products Ads

Posted by Tim Nichols

Mar 24, 2015 8:00:00 AM

Social networking giant Facebook is hoping to attract more digital advertisers with its latest ad unit, ‘Product Ads,’ that’s been designed to help retailers target their ads more effectively to its estimated 1.39 billion monthly users. Product Ads will allow users to upload their entire catalog of products onto the site and target different users with specific products. The products will be selected based on the user's profile, interests and browsing behavior.

The move reflects Facebook's desire to prove that its estimated 1.39 billion members are good for more than just "likes", as it enters intothe lucrative product-listing ad market, currently dominated by Google Shopping Ads.

So, what is Facebook proposing with Product Ads and how does it work?

Read More >

Topics: Facebook Advertising, Facebook Ads, Social Media Advertising, Facebook, Facebook Product Ads

How To Solve The Biggest Problems With Facebook Advertising

Posted by Adam Parikh

Feb 17, 2015 8:00:00 AM

Until recently, one of the biggest frustrations with Facebookadvertising has been the inabilityfor advertisers to effectively measure the ROI ofadvertising campaigns. In fact, brands have been crying out for data to help them measure campaigns and justify their ad spend for years.

Late last year, Facebook answered those cries withthe launch of theiradvertising platform, Atlas, which was designed to improve how marketers target and measure their online advertisements.

Advertisers are excited about the potential of Atlas, as it opens up two new and extremely powerful capabilities for digital advertisers: a solution to the ‘cookie problem; and the ability to target consumers on mobile devices.

Let’s look at these two possibilities in a little more detail:

Read More >

Topics: Facebook Exchange, Facebook Advertising, Mobile Advertising, Facebook Ads, Facebook, Atlas, Cookie Problem

5 Critical Signs You Need Help With Your Facebook Advertising Campaign

Posted by Eric Greener

Jan 22, 2015 8:00:00 AM

Are your Facebook advertising campaigns producing the ROI you want? If not it’s time to look at your advertising strategy. Some companies are rewarded with low-cost leads and healthy profits from their Facebook campaigns, while others simply fail.

There are some common mistakes made by facebook advertisers that are preventingthem from getting the results they want. Consider these five points before embarking on your next campaign:

1. Not having a Goal

When you create a Facebook ad, the first thing to ascertain is what your objective is.
Each Facebook ad should have a specific, measurable goal, and you need to know what metrics you will use to measure your success with that goal.

By focusing on “cost per” metrics, you can improve the effectiveness of you campaign without increasing the ad spend.

Read More >

Topics: Facebook Exchange, Advertising Strategy, Facebook Advertising, Facebook Ads, Facebook

Our self-serve advertising platform with managed services provides a leading solution for advertising your brand online.

Test Drive It

Receive Updates

Posts by Topic

View All >