Feb 19, 2019 9:02:00 AM

10 Reasons Experiential is Essential to Strategic Integrated Marketing Plan

Strategic planners must consider the most effective and creative approaches that can be brought to market, with careful consideration of a client’s goals, budgets and creative. Media planners, buyers and strategists must always consider the often-overlooked channels, which typically includes experiential marketing. Here are ten reasons why Experiential marketing is an important part of a true integrated marketing strategy.

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