As our lives become busier and hitting the high street seems more of a hassle than a pleasure, the lure of the Internet is hard to resist. Researching online before we buy is pretty imperative these days, and we head straight for our laptops, tablets and smartphones to get the lowdown on new products.
It’s nosurprise that savvy shoppers trust recommendations and reviews from their peer group far more than the “you’re worth it” spiel thrown at them by advertisers. And online shopping suits customers and retailers alike. The latter can showcase their goods with lower overheads and the worldwide web allows them to widen their reach. On top of this, online shoppersprovide brands with valuable data about their customers, and thisonline interaction allows for an ongoing relationship once the initial transaction has taken place.