ExactDrive Advertising News

Dynamic Product Retargeting

Posted by Adam Parikh

May 26, 2016 9:30:00 AM

If you haven't begun to use dynamic product advertisements in your retargeting campaigns, then you could be missing out on some serious conversions. In 2014, when Facebook increased the size of the Right-Hand column unit and introduced new dynamic capabilities into the news feed, Adroll found that companies using personalized retargeting and dynamic creatives saw an up to 115% greater click through rate.

As Facebook advertising and retargeting techniques come together to create a more cost-effective and conversion-friendly approach to modern marketing, it's no surprise that companies are searching for new and improved ways to enhance their marketing ROI and make the most of dynamic product retargeting. With that in mind, we've put together a list of what you need to know to get started with your dynamic product retargeting strategy.

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Topics: Dynamic Display Ads, Facebook Retargeting, Dynamic Ads, Dynamic Retargeting, Dynamic Product Retargeting

How Retargeting Will Improve Your Conversion Rate

Posted by Tim Nichols

Feb 2, 2016 12:09:13 PM

The chances are that you've heard plenty of online advertising websites commend the values of retargeting. After all, for online advertising experts, PPC consultants, and digital strategists, nothing is more important than being able to understand and reflect your target audience's online behavior when attempting to grab their attention and maximize conversions. By understanding your audience, you can engage with them on a deeper level, and convince them to buy from you, even if they already visited your website in the past and decided against it.

Retargeting helps you to learn:

  • What environments and destinations your customers come from.
  • Which concepts best attract your audiences' attention.
  • What motivates your customer to make a purchase.

Through that crucial data, you can maximize return on investment, and help potential consumers move along the sales funnel and deliver incredible profits. But how exactly does retargeting work to improve your conversion rate?

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Topics: Advertising Optimization, retargeting, retargeting platforms, Conversions, Dynamic Ads, Dynamic Retargeting, Conversion Rate

4 Finishing Touches for Your Dynamic Ads

Posted by Scott Bagguley

Jan 7, 2016 8:30:00 AM

On the surface, Dynamic Search Ads simply look like any other Google AdWords content, except for the fact that the headline typically echoes the exact search phrase the user typed in to begin with. However, unlike typical Google AdWords content, Dynamic Search Ads are presented based on the content of your website, meaning that you won't have to maintain awkward lists of keywords.

Dynamic search ads work by using the web crawling technology of google to carefully target relevant queries according to the content on your website. Incrementally, traffic that you receive through dynamic search ads can be used to help fill the gaps in your keyword campaigns - ensuring a greater return on investment.

If you have been considering the value of using dynamic search ads for some time now, you may be wondering how to make the most out of your investment. Below we will cover a brief introduction of who should be using dynamic search advertising to begin with, and how these people can maximize the results of their campaigns.

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Topics: Banner Ads, Dynamic Display Ads, Search Retargeting, Dynamic Ads, Dynamic Retargeting, Segmentation, Banner Fatigue, Landing Pages

5 Retargeting Strategies You Cannot Ignore

Posted by Scott Bagguley

Dec 3, 2015 8:28:37 AM

Retargeting efforts, known to some online advertising as "remarketing" strategies, can be one of the most potent and effective tools in your arsenal when it comes to continuously attracting and retaining customers.  

In general, the process of retargeting means placing a small amount of code on your website, which watches visitors on your behalf. In other words, when a new visitor approaches your website, the small piece of code will leave a cookie on their browser that allows you to continue sharing advertisements with those users - even as they leave your website and travel to other locations on the web. Instead of having to track down your audience and remind them of the valuable products and services you have to offer, your retargeting solution can do the hard work for you, allowing you to focus exclusively on creating effective ads for whatever you have to offer.

Statistics suggest that only around 2% of first-time visitors to your website will convert, and retargeting is a powerful tool because it allows you to focus your attention on the other 98%. These are the would-be customers who have already been exposed to your brand, but didn't convert for whatever reason. Following, we'll discuss some of the retargeting strategies you can't afford to ignore, if you want to make the most out of your conversions.

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Topics: retargeting, Advertising Strategy, Conversions, Audience, Dynamic Retargeting, Frequency Cap, Segmentation

The 4 Real Reasons Your Retargeting Campaign Isn't Working

Posted by Tim Nichols

Sep 8, 2015 9:13:00 AM

If you know how to use it, advertisement retargeting can be a valuable and powerful resource in drawing consumers back to your website if they weren't ready to buy the first time they visited. Usually, people like to click around different websites and do some comparison shopping before they make a final decision about their purchase, and retargeting helps to increase the chance that when your potential customers are ready to buy - it's you that they'll come back to.

Retargeting campaigns rely on browser cookies to work, allowing them to create an anonymous list of the people that visit your website so that they can be targeted with ads as they move through their online experience. Because retargeting ensures you only deliver advertisements to people who have already visited your site, you can usually save money, and ensure your brand remains fresh in the minds of your prospects.

Unfortunately, not everyone will find that their retargeting campaign is an instant success. There are plenty of reasons why your strategy may fail to hit its mark, leaving you to wonder where all of those conversions have gone. If your retargeting campaign just hasn't worked out the way you had hoped - the following four reasons may explain why.

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Topics: Banner Ads, retargeting, Dynamic Ads, Dynamic Retargeting, Ad Creative

What Makes For a Really Great Retargeting Campaign?

Posted by Adam Parikh

Aug 6, 2015 8:39:00 AM

According to information provided by research from the retargeting platform "AdRoll", a rather unimpressive 2% of shoppers will convert during their first visit to an online store. This means that 98% of your customers could be slipping through the cracks - and that's where retargeting comes in.

The concept of retargeting in advertising focuses on allowing your brand to zero in on those 98% of visitors, giving them a second, third, fourth and fifth chance to convert. It allows you to show tailored ads to potential customers via social media, search engines, and other websites. They see your advertisements, click back into your website, and convert. Retargeting is a way for you to stay connected to your potential customers, feeding all of the stages of your marketing funnel with engagement, brand recall, and conversions.

Of course, the more amazing your retargeting campaign is, the more successful you are likely to be. Though this is a concept that has been proven to be effective, it's also worth noting that a poorly conducted campaign could hurt or hinder your marketing efforts. With that in mind, here are some best practices to follow when you're wondering what makes for a good retargeting campaign.

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Topics: Banner Ads, retargeting, retargeting platforms, Demographic Targeting, Contextual Advertising, Segment, Dynamic Retargeting, Frequency Cap, Audience Targeting

6 Ways To Use Dynamic Ads To Delight Your Clients

Posted by Scott Bagguley

Aug 4, 2015 9:07:58 AM

Knowing how to creatively market your brand, company, or product is an essential part of establishing success online today. As more businesses than ever before continue to migrate onto the Internet for a chance to get their hands on brand new clients, customers, and audiences, it's down to you to make sure that you're adapting to the latest methods of ensuring that your company stands out from the crowd.

The word "dynamic" shows up pretty frequently online today, from dynamic search engine advertisements, to dynamic retargeting and dynamic creative. The concept that we will be focusing on here is Dynamic creative - an advertising method that allows creatives to change automatically according to information about the user. In simple terms, dynamic advertisements use this creative form to adapt based on the wants and needs of the particular person viewing them. The information used could be related to the customer's location, behavior, or context, but the aim remains the same - to offer a personalized experience.

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Topics: Banner Ads, Dynamic Display Ads, retargeting, Call To Action, Dynamic Ads, Display Ad Design, Dynamic Retargeting

Doing Retargeting the Right Way Via ClickZ

Posted by Tim Nichols

Apr 10, 2015 9:00:00 AM

Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential.

Many of us are shadowed around the Web by our favorite (or not-so-favorite) companies. You’ll be flicking through your friend’s Facebook photos, and an ad will pop up for the dress you were checking out the other day. This isn’t coincidental – it’s retargeting in action.

Retargeting is a hot topic in the online advertising space, as it gives marketers a chance to get their product in front of indecisive customers, or "window shoppers," with attractive, tailored ads that relate to an experience they had previously on your site. Basically, you get another chance to close the deal.

Despite the fact that retargeting has become an established part of the digital marketing lexicon, many marketers are still unfamiliar with what it is and how it should be used. So let’s look at how to do retargeting "right."

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Topics: retargeting, retargeting platforms, Engagement Retargeting, Dynamic Ads, Dynamic Retargeting

How To Use Dynamic Ads

Posted by Tim Nichols

Apr 8, 2015 9:27:00 AM

Display ads need to captivate consumers with compelling creative and dynamic messaging. But creating a fresh and engaging ad takes precious time and effort. Until recently, high quality ad creation waschallenging for marketers, (particularly in small businesses) but all that has changed with the advent of dynamic ads.

Dynamic ads in a nutshell

Dynamic ads are unique in that they adapt themselves to the person seeing them. Each ad is personalized based on criteria such as the viewer’s product interests, location, or demographic, and then served in real-time, with a relevant product, offer, or message.

The idea is that by being personalized to the viewer, dynamic ads will attract more engagement than standard, generic ads. Not only that, but by sending each person directly to the web page that’s most relevant to them, dynamic ads reduce clicks in the conversion path, which can ultimately boost conversion rates. However, it is also important to not overly personalize your dynamic ads to the point where the viewer is creeped out.

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Topics: Dynamic Display Ads, Dynamic Ads, Dynamic Retargeting, Product Listing Ads, Countdown Ad Customizers

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