May 26, 2016 9:30:00 AM

Dynamic Product Retargeting

If you haven't begun to use dynamic product advertisements in your retargeting campaigns, then you could be missing out on some serious conversions. In 2014, when Facebook increased the size of the Right-Hand column unit and introduced new dynamic capabilities into the news feed, Adroll found that companies using personalized retargeting and dynamic creatives saw an up to 115% greater click through rate.

As Facebook advertising and retargeting techniques come together to create a more cost-effective and conversion-friendly approach to modern marketing, it's no surprise that companies are searching for new and improved ways to enhance their marketing ROI and make the most of dynamic product retargeting. With that in mind, we've put together a list of what you need to know to get started with your dynamic product retargeting strategy.

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