ExactDrive Advertising News

Dynamic Product Retargeting

Posted by Adam Parikh

May 26, 2016 9:30:00 AM

If you haven't begun to use dynamic product advertisements in your retargeting campaigns, then you could be missing out on some serious conversions. In 2014, when Facebook increased the size of the Right-Hand column unit and introduced new dynamic capabilities into the news feed, Adroll found that companies using personalized retargeting and dynamic creatives saw an up to 115% greater click through rate.

As Facebook advertising and retargeting techniques come together to create a more cost-effective and conversion-friendly approach to modern marketing, it's no surprise that companies are searching for new and improved ways to enhance their marketing ROI and make the most of dynamic product retargeting. With that in mind, we've put together a list of what you need to know to get started with your dynamic product retargeting strategy.

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Topics: Dynamic Display Ads, Facebook Retargeting, Dynamic Ads, Dynamic Retargeting, Dynamic Product Retargeting

How to Build a Successful Programmatic Media Buying Strategy

Posted by Adam Parikh

Apr 28, 2016 11:42:56 AM

As a modern marketer, it's practically impossible to ignore the impact that programmatic media buying is having on the digital world. The technology involved with programmatic buying is having a profound impact on the way that consumers interact with brands, as well as the way that brands develop a greater return on their investments. Programmatic buying, which programmatic media buying automates the purchase of media, has demonstrated an unprecedented amount of efficiency in a world where customers are constantly connected to their devices.

As the rise of programmatic buying continues to show promise in the digital world, it's crucial for businesses and brands to stay on top of the latest updates, and understand the powerful potential this strategy has to offer. Following, we'll cover a few of the steps you'll need to consider in developing your own programmatic media buying strategy.

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Topics: Programmatic Media Buying, Dynamic Display Ads, Real-Time Bidding, Real-Time Media Buying, Dynamic Ads, Ad Creatives, Programmatic Ad Buying, Advertising Platform

Why Dynamic Ads are Here to Stay

Posted by Tim Nichols

Mar 3, 2016 11:09:48 AM

If you work in the World of online advertising, it can seem as though there's a new buzz word appearing almost every single day. Lately, there has been a great deal of interest in the media around the idea of programmatic advertising and dynamic ads. From a marketing perspective, dynamic ads could be the next step in how to find a customer during their ideal decision making circumstances - which makes it a powerful weapon for savvy companies.

The alternative to dynamic advertising, typically referred to as native advertising, is similar to simply throwing ads into the wind and hoping they'll hit someone that might be convinced to buy your product and service. In order for you to get any results, that handful of advertisements you throw out will need to come into contact with a large number of different people. Alternatively, new digital tactics like dynamic ads are much smarter, as they are triggered by a specific action, buying decision, or demographic. This ensures that you spend as little of your ad budget as possible, while still hitting the mark for brand awareness.

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Topics: Banner Ads, Dynamic Display Ads, Dynamic Ads

4 Ways To Bring Facebook Advertising Into Your Media Buying Strategy

Posted by Sarah Butera

Jan 29, 2016 12:23:00 PM

If you're part of a team that's responsible for promoting an online store, or you deal personally with a company's media buying strategy, then you'll know how difficult it can be to establish success online. Whatever you use as a marketing channel, it's never completely enough, as you always need to keep finding highly relevant sources of traffic, more conversions to meet with sales tactics, and new ways to increase repeated sales from previous customers.

Fortunately, adding Facebook advertising into your media buying strategy could be the solution that you've been searching for. Featuring over 1.39 billion active users every month, and the highest number of ecommerce orders generated through social media, advertising on Facebook offers a brand new range of opportunities when it comes to reaching out to a highly intimate and engaged audience.

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Topics: Dynamic Display Ads, Online Media Buying, Media Buying, Facebook Advertising, Facebook, Brand Awareness, Dynamic Ads, Dynamie Product Ads, Media Buying Strategy, Conversion Tracking

4 Finishing Touches for Your Dynamic Ads

Posted by Scott Bagguley

Jan 7, 2016 8:30:00 AM

On the surface, Dynamic Search Ads simply look like any other Google AdWords content, except for the fact that the headline typically echoes the exact search phrase the user typed in to begin with. However, unlike typical Google AdWords content, Dynamic Search Ads are presented based on the content of your website, meaning that you won't have to maintain awkward lists of keywords.

Dynamic search ads work by using the web crawling technology of google to carefully target relevant queries according to the content on your website. Incrementally, traffic that you receive through dynamic search ads can be used to help fill the gaps in your keyword campaigns - ensuring a greater return on investment.

If you have been considering the value of using dynamic search ads for some time now, you may be wondering how to make the most out of your investment. Below we will cover a brief introduction of who should be using dynamic search advertising to begin with, and how these people can maximize the results of their campaigns.

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Topics: Banner Ads, Dynamic Display Ads, Search Retargeting, Dynamic Ads, Dynamic Retargeting, Segmentation, Banner Fatigue, Landing Pages

5 Ways to Avoid Banner Ad Fatigue

Posted by Scott Bagguley

Sep 29, 2015 9:00:00 AM

Although some people believe that banner ads are losing their relevancy - the statistics suggest otherwise, with approximately 64% of marketers increasing the amount of money they spent on display advertising in 2013. This year, display advertising is forecast to grow by a further 21% - but how do you make sure that your display creative is as effective as it should be?

Advertisement fatigue and banner blindness are two common, and highly detrimental problems in the world of display advertising. Where banner blindness describes a users' tendency to ignore ads because they have grown used to the same old format, ad fatigue refers to the decline in click through rate and conversion after banners have been left to run for a certain amount of time. The truth is that no matter how exciting your creative may be when you first design it - after a while it will lose its novelty, and users will start to lose interest

So what can you do to make sure that your advertisements stay engaging for as long as possible? The following 5 tips should help you to kick start your advertising campaign, and avoid the strain of banner ad fatigue.

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Topics: Banner Ads, Dynamic Display Ads, Dynamic Ads, Display Ad Design, Ad Creative

6 Ways To Use Dynamic Ads To Delight Your Clients

Posted by Scott Bagguley

Aug 4, 2015 9:07:58 AM

Knowing how to creatively market your brand, company, or product is an essential part of establishing success online today. As more businesses than ever before continue to migrate onto the Internet for a chance to get their hands on brand new clients, customers, and audiences, it's down to you to make sure that you're adapting to the latest methods of ensuring that your company stands out from the crowd.

The word "dynamic" shows up pretty frequently online today, from dynamic search engine advertisements, to dynamic retargeting and dynamic creative. The concept that we will be focusing on here is Dynamic creative - an advertising method that allows creatives to change automatically according to information about the user. In simple terms, dynamic advertisements use this creative form to adapt based on the wants and needs of the particular person viewing them. The information used could be related to the customer's location, behavior, or context, but the aim remains the same - to offer a personalized experience.

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Topics: Banner Ads, Dynamic Display Ads, retargeting, Call To Action, Dynamic Ads, Display Ad Design, Dynamic Retargeting

Display Banner Ads Vs. Text Ads: A Healthy Competition

Posted by Scott Bagguley

Jun 16, 2015 9:33:00 AM

If you own or run a business, then it’s only right that you should use online advertising. While referrals, organic search traffic and growing popularity with your brand will bring in customers, it’s never wise to rely solely on them. For some businesses, they boast about their lack of advertising spend like it’s a badge of honor. Put simply, ‘natural’ revenue can’t be depended on.

Online advertising can yield a huge ROI, but there are a number of things to be aware of before creating your first campaign. Initially, since there are loads of places to buy ads, it’s important to identify the strengths and weaknesses of each platform. And that’s in relation to your target customers, not someone else’s.

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Topics: Banner Ads, Dynamic Display Ads, Dynamic Ads, Display Ad Design, Text Ads

5 Tips For Designing Better Banner Ads

Posted by Eric Greener

Apr 29, 2015 8:42:00 AM

Banner ads are almost as old as the Internet itself. And they’re still alive and kicking. The trouble is, there are a number of issues with banner ads. If you get them wrong, at best you’re wasting your time; at worst, you’re butchering your brand.

Many online advertising experts dislike banner ads. Lots of customers even hate them. But here’s the thing: they can work extremely well. Online display advertising is an integral part of any multichannel campaign. Thanks to data and advanced analyzing techniques, businesses can verify that millions of ad impressions help drive traffic, conjure up leads and even convert.

It’s almost like it’s fashionable to slam banner ads. Opinion pieces about the sheer ineffectiveness of banner ads are commonplace, but consumer behavior often tells a different story. The truth is probably somewhere in the middle. Banner ads are like any other form of advertising. They can be compelling, efficient and profitable, or intrusive, ugly and repetitive, all depending on how you design them.

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Topics: Banner Ads, Dynamic Display Ads, Dynamic Ads, Display Ad Design

How To Use Dynamic Ads

Posted by Tim Nichols

Apr 8, 2015 9:27:00 AM

Display ads need to captivate consumers with compelling creative and dynamic messaging. But creating a fresh and engaging ad takes precious time and effort. Until recently, high quality ad creation waschallenging for marketers, (particularly in small businesses) but all that has changed with the advent of dynamic ads.

Dynamic ads in a nutshell

Dynamic ads are unique in that they adapt themselves to the person seeing them. Each ad is personalized based on criteria such as the viewer’s product interests, location, or demographic, and then served in real-time, with a relevant product, offer, or message.

The idea is that by being personalized to the viewer, dynamic ads will attract more engagement than standard, generic ads. Not only that, but by sending each person directly to the web page that’s most relevant to them, dynamic ads reduce clicks in the conversion path, which can ultimately boost conversion rates. However, it is also important to not overly personalize your dynamic ads to the point where the viewer is creeped out.

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Topics: Dynamic Display Ads, Dynamic Ads, Dynamic Retargeting, Product Listing Ads, Countdown Ad Customizers

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