ExactDrive Advertising News

5 Ways to Ensure Brand Safety for Your Advertising Campaign

Posted by Eric Greener

Dec 9, 2015 9:00:00 AM

Whether your company employs dozens of staff members to run on a daily basis, or you're a one-man-band who advertises your services through a blog that you write yourself, it's important to remember that one of the most important things you have is your brand image. During an advertising campaign, it becomes more important than ever to ensure that you're doing everything possible to maintain the integrity of your brand, and stopping other people from damaging the image you have struggled to create.

Although the Internet has delivered many different benefits to businesses today - particularly when it comes to finding new and innovative advertising campaign opportunities, it has also delivered a host of different threats to brands, including everything from online fraud, to unauthorized distribution and brand abuse. Even social networking - a marketing concept that has allowed companies to create a more interactive relationship with their fans and customers, has led to additional risks as brand hijackers find new ways of stealing customers.

When you're conducting an advertising campaign online, make sure you consider the following five tips for keeping your brand safe and secure.

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Topics: Click Fraud, Proximic, DoubleVerify, mDotLabs, Brand Safety, PPC Fraud, Brand Reputation, Brand Image, Advertising Fraud

7 Things About Brand Safety Your Client Wants To Know

Posted by Eric Greener

Aug 25, 2015 8:30:00 AM

As more companies than ever rush forwards into an era of automated content production, digital advertising, and online presence, the idea of "brand safety" has grown increasingly important. The term "brand safety" refers to the tools and practices used to ensure that an advertisement or piece of content will not appear in a context that causes harm to the brand in question. This potentially damaging substance can fall into one of two categories: the first are hate sites, adult content, or sites covering controversial topics. The second category depends on the specifics of the brand itself.

Whether you manage a blog, personal project, or entire business website, it's crucial to be aware of the threats that currently exist online. Blogging and social networking have introduced new risks as malicious individuals search for ways to steal customers and hijack revenues. Unwarranted abuse and criticism has also been made far easier by the anonymity and ease-of-access associated with the internet. If you want to reassure your customers, and make sure that your loyal fans remain devoted to your company, then you'll need to answer questions about the following 7 things your clients need to know regarding brand safety.

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Topics: Click Fraud, Social Media, DoubleVerify, Brand Safety, Brand Personality, Brand Risks, Phishing, Brand Protection Services, PPC Fraud

ExactDrive And DoubleVerify Partner To Offer Online Media Verification Solutions

Posted by Eric Greener

May 18, 2015 6:16:00 PM

When it comes to online advertising campaigns, effectiveness is clearly everything. No business wants to waste any of their ad spend, that much is obvious. But what other areas can we look to improve ROI? The trouble with many online ad campaigns is that there is often a lack of visibility. It can be hard to make data actionable and to create consistent, meaningful measures. That is to say, there’s often a lack of accountability. ExactDrive's partnership with DoubleVerify helps us provide our advertising clients with media transparency and accountability that delivers the absolute highest level of impression quality for maximum advertising performance.

Campaigns are very much seen as either a success or a failure. But like a lot of things, it’s not always black and white - there are also shades of grey. And with online ad campaigns, there are lots and lots of shades.

However, why not let DoubleVerify shed some light and help you out?

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Topics: Click Fraud, Ad Viewability, Company News, Partner Spotlight, DoubleVerify, Online Media Verification

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