Online Advertising News

Forget Do Not Track, I Want Targeted Ads and So Do You – ClickZ

Posted by Tim Nichols on Jun 27, 2012 10:47:00 AM

“Do Not Track” supporters listen up. I’ll admit it, I can be a bit self-centered sometimes, but I’m going go out on a limb here and suggest that so are most people. I’m not the first person to say it and I won’t be the last: people are very into themselves. We like to think that the world revolves around us. Perhaps it’s a biological thing? Maybe a feature that sets us apart from other organisms on the planet? Whatever it is, this idea of us being into ourselves shouldn’t be ignored, especially when discussing online advertising and the highly debatable topic of “Do Not Track”.

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Topics: Data Analytics, Bot Traffic, Behavioral Targeting, Do Not Track

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