ExactDrive Advertising News

Using Google Analytics for Banner Ad Development

Posted by Elise Kuhlow

Mar 17, 2016 9:00:00 AM

The online world of advertising as we used to know it has changed over the recent decades. Where banner ads used to earn about a 44% CTR, today, these ads have to work much harder if they want to get the attention of an audience, and convince that audience to progress into action. Although trying out new creative solutions and thinking outside of the box with your banner creations can help, one of the best solutions for developing successful banner ads lies within the welcoming arms of Google Analytics.

If you've been spending your advertising budget on just about any kind of advertising, then one of the most important things you'll need to ensure that you're not simply wasting your money, is follow and analyze the performance of those ads. Although you may not necessarily make your banner ads directly through Google analytics, you can use those analytics to improve the banner creatives you do create, and increase your chances of click-through and conversions.

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Topics: Banner Ads, Display Ad Design, Ad Creatives, Google Analytics, Banner Ad Development

5 Ways to Avoid Banner Ad Fatigue

Posted by Scott Bagguley

Sep 29, 2015 9:00:00 AM

Although some people believe that banner ads are losing their relevancy - the statistics suggest otherwise, with approximately 64% of marketers increasing the amount of money they spent on display advertising in 2013. This year, display advertising is forecast to grow by a further 21% - but how do you make sure that your display creative is as effective as it should be?

Advertisement fatigue and banner blindness are two common, and highly detrimental problems in the world of display advertising. Where banner blindness describes a users' tendency to ignore ads because they have grown used to the same old format, ad fatigue refers to the decline in click through rate and conversion after banners have been left to run for a certain amount of time. The truth is that no matter how exciting your creative may be when you first design it - after a while it will lose its novelty, and users will start to lose interest

So what can you do to make sure that your advertisements stay engaging for as long as possible? The following 5 tips should help you to kick start your advertising campaign, and avoid the strain of banner ad fatigue.

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Topics: Banner Ads, Dynamic Display Ads, Dynamic Ads, Display Ad Design, Ad Creative

4 Ways To Distinguish Your Banner Ads From Your Competitors

Posted by Adam Parikh

Aug 12, 2015 3:27:00 PM

Establishing your own unique personality and brand identity online is a crucial part of managing a successful digital marketing strategy. Although there are various areas that you may need to focus on when it comes to maintaining brand identity, one of the primary things you'll want to concentrate on - is how you're going to distinguish your banner advertisements from those of your competitors. According to Business Insider, you're already fighting against tough odds if you've decided to use banner advertising as your primary form of online representation, but the truth is that poor design is often the cause of poor results. If you know how to make your banner distinct, innovative, and interesting, you can prove the statistics wrong and achieve a fantastic new rate of traffic and conversions. Following are four ways that you can optimize your banner advertisement design and leave your competitors in the dust.

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Topics: display advertising, Banner Ads, Display Ad Design

6 Ways To Use Dynamic Ads To Delight Your Clients

Posted by Scott Bagguley

Aug 4, 2015 9:07:58 AM

Knowing how to creatively market your brand, company, or product is an essential part of establishing success online today. As more businesses than ever before continue to migrate onto the Internet for a chance to get their hands on brand new clients, customers, and audiences, it's down to you to make sure that you're adapting to the latest methods of ensuring that your company stands out from the crowd.

The word "dynamic" shows up pretty frequently online today, from dynamic search engine advertisements, to dynamic retargeting and dynamic creative. The concept that we will be focusing on here is Dynamic creative - an advertising method that allows creatives to change automatically according to information about the user. In simple terms, dynamic advertisements use this creative form to adapt based on the wants and needs of the particular person viewing them. The information used could be related to the customer's location, behavior, or context, but the aim remains the same - to offer a personalized experience.

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Topics: Banner Ads, Dynamic Display Ads, retargeting, Call To Action, Dynamic Ads, Display Ad Design, Dynamic Retargeting

3 Tips for Making Killer Banner Ads

Posted by Scott Bagguley

Jul 14, 2015 8:32:00 AM

As businesses rush around searching for new ways to advertise their company and increase product awareness, many brands seem to forget that web banner ads are still a key form of online advertising. Banner ads are one of the most prolific forms of display advertising used in the online World today. Almost every company utilizes them in some form because they are easily measurable, affordable, and effective.

Of course, like any form of marketing campaign that you may choose to pursue, the success of your banner ads will depend on how engaging, attractive, and enticing they are. For your banners to work, they need to be able to lure visitors to click on them and visit your landing page. Because of this, a good web banner should create not only a strong interest in the user to see what's happening on the advertising page, but also the potential to convert visitors into leads and buyers.

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Topics: Banner Ads, Conversions, Dynamic Ads, Display Ad Design, Ad Builder, Tagline

5 Things About Banner Advertising You Must Know

Posted by Adam Parikh

Jun 25, 2015 8:57:00 AM

Online advertising tends to be one of those things that you either get right spectacularly well, or horribly wrong. Banner ads perhaps represent this situation perfectly. Online advertising and banner ads enjoy their fair share of trends and it’s important to keep up to date with what’s hot and what’s not. Having said that, there are 5 staple bits of information about banner ads that will stand the test of time.

1. Make sure that your banner ads are laser-targeted.

It’s common sense, yet a common mistake. There’s no point creating a banner ad if it’s not going to reach your target market. Therefore, picking which websites your banner ad sits on is crucial. Do some research!

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Topics: Online Advertising, Banner Ads, Display Ad Design

Display Banner Ads Vs. Text Ads: A Healthy Competition

Posted by Scott Bagguley

Jun 16, 2015 9:33:00 AM

If you own or run a business, then it’s only right that you should use online advertising. While referrals, organic search traffic and growing popularity with your brand will bring in customers, it’s never wise to rely solely on them. For some businesses, they boast about their lack of advertising spend like it’s a badge of honor. Put simply, ‘natural’ revenue can’t be depended on.

Online advertising can yield a huge ROI, but there are a number of things to be aware of before creating your first campaign. Initially, since there are loads of places to buy ads, it’s important to identify the strengths and weaknesses of each platform. And that’s in relation to your target customers, not someone else’s.

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Topics: Banner Ads, Dynamic Display Ads, Dynamic Ads, Display Ad Design, Text Ads

3 Lessons You Can Learn From The 1st Ever Banner Ad

Posted by Adam Parikh

Jun 10, 2015 8:30:00 AM

Banner ads go back a long way. In fact, the very first banner ad appeared on hotwired.com (now Wired.com) on 27 October, 1994. The copy read: “Have you ever clicked your mouse right here? You will.” And there was an arrow pointing to the right-hand side of the ad.

To say that the ad was successful is an understatement. In the first four months of its existence, 44% of those who saw it clicked on it. How CEOs would kill for that sort of click-through rate in today’s online advertising campaigns, eh? Certainly the client, AT&T, were impressed.

Let’s put that stat into perspective. Research tells us that only around 4 people out of every 10,000 click on a banner advert these days. Or, put another way, why did that first banner ad generate more clicks with 10 impressions than the average banner ad in 2015 generates with 10,000 impressions (besides that it was a new concept and piece of advertising content that no one had ever seen before)?

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Topics: Banner Ads, Display Ad Design, AT&T, HotWired.com

5 Tips For Designing Better Banner Ads

Posted by Eric Greener

Apr 29, 2015 8:42:00 AM

Banner ads are almost as old as the Internet itself. And they’re still alive and kicking. The trouble is, there are a number of issues with banner ads. If you get them wrong, at best you’re wasting your time; at worst, you’re butchering your brand.

Many online advertising experts dislike banner ads. Lots of customers even hate them. But here’s the thing: they can work extremely well. Online display advertising is an integral part of any multichannel campaign. Thanks to data and advanced analyzing techniques, businesses can verify that millions of ad impressions help drive traffic, conjure up leads and even convert.

It’s almost like it’s fashionable to slam banner ads. Opinion pieces about the sheer ineffectiveness of banner ads are commonplace, but consumer behavior often tells a different story. The truth is probably somewhere in the middle. Banner ads are like any other form of advertising. They can be compelling, efficient and profitable, or intrusive, ugly and repetitive, all depending on how you design them.

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Topics: Banner Ads, Dynamic Display Ads, Dynamic Ads, Display Ad Design

Partner Spotlight: Canned Banners Is Automating Display Ad Design

Posted by Tim Nichols

Mar 26, 2015 9:00:00 AM

At ExactDrive, we recently reached a milestone - with 1,000 worldwide user signups for our user-friendly,online self-serve advertising platform.

We are extremely proud of our ad platform, which has been designed to make online advertising quicker, simpler and more intuitive than our competitors’ solutions, by combining strategic expertise and innovative insight, with proprietary Internet advertising tools and technologies.

In order to celebrate how far we have come, we will be putting the spotlight on some of our media and data partners over the coming months, and explaining how our collaboration with them is helping to transform the World of self-serve advertising.

In this blog post we will be focusing onour partnershipwithdisplay ad design platform, Canned Banners.

What does Canned Banners do?

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Topics: Company News, Dynamic Display Ads, Dynamic Ads, Canned Banners, Partner Spotlight, Display Ad Design, Ad Builder

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