ExactDrive Advertising News

Grow Your Business With Digital Media

Posted by Adam Parikh

Jun 20, 2017 9:56:13 AM

If you’re a small or medium-sized business, growing your online presence can seem like a minefield – particularly if you don’t have the resources for a dedicated digital team within your organization. Whether we’re talking Facebook and Twitter, email marketing, mobile web, or YouTube and the latest industry apps – there’s a lot to keep up with, and it can feel overwhelming.

But the truth is, if you use digital media and employ digital marketing techniques, the rewards are endless. And if you don’t have a business that exists in the digital arena, you don’t really have a sustainable business at all.

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Topics: Digital Media, Advertising Strategy, Marketing Strategy, Digital Media Planning

Media Planning Tips For Video Advertising

Posted by Adam Parikh

Nov 30, 2016 9:01:00 AM

For many digital marketers, the Autumn/Winter season represents a time to start thinking about something crucial to their advertising efforts: media planning. You'll need to ask your team some essential questions about how you're going to reach out to your target audience, but the chances are that at least some of your budget spend will be directed towards online video advertising.

According to studies, over fifty percent of the marketing professionals in the mix today are planning to increase the amount of money they spend on mobile and desktop video in the coming year.

Part of what's driving this turn to online video advertising is a generation of consumers who want instant information, entertainment, and engagement. Thanks to a browsing strategy that is based largely on mobile viewing, people can watch videos, catch up with podcasts, and learn more about a company regardless of where they are - so long as they have an internet connection.

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Topics: Video Advertising, media planning, media planners, Digital Media Planning, Media Plans

The True Cost of Bad Online Media Plans

Posted by Eric Greener

Feb 11, 2016 8:54:00 AM

As we move further into the age of Internet advertising, changes in the way that people utilize the Internet, and innovations in business tools have begun to influence the way that we attempt to communicate with our target market. While planning a unique and creative marketing scheme using interesting media can be an exciting experience, it's important that companies don't allow their enthusiasm to override their common sense. Sometimes, when this happens, a marketing campaign that seemed promising at first can turn out to be a complete disaster.

Failing to plan your media marketing campaigns properly, or dedicating little time to planning them in the first place could mean that you lose crucial customers, profits, and brand authority. The more that your customers come to associate your company with bad media, the more they're likely to avoid your business in favor of your competitors.

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Topics: Media Buying & Planning, Media Buying, media planning, Digital Media Planning, Media Plans

4 Steps to Retooling Your Digital Media Planning Strategy

Posted by Eric Greener

Sep 24, 2015 2:39:44 PM

Today, marketers have access to an avenue for accessing new potential customers unlike anything we've ever seen before. The Internet is an incredible way to establish brand presence, reach out to your target market, and create a relationship with consumers that develops brand loyalty, and could potentially turn your company into a household name. Faster than ever before, the online world can help a business to determine whether their new services, products, or ideas will be a phenomenon, or a flop.

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Topics: Digital Media, media planning, media planners, Digital Media Planning

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