ExactDrive Advertising News

How To Get The Best Visibility With Native Ads - Forbes.com

Posted by Tim Nichols

Feb 8, 2018 12:56:11 PM

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

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Native advertising is quickly growing to be a popular method of getting brands in front of new audiences. By creating appealing content that matches both the theme and style of a third-party website, businesses can seamlessly attract new followers and enhance visibility for its brand.

Not only do viewers spend almost the same amount of time reading native ads as they do editorial content, but they also pay 53% more attention to native advertising when compared to banner ads.

Full article can be found here.

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Topics: Digital Marketing, Native Advertising, Forbes, Forbes Agency Council, Advertising 2018

Seven Significant Advertising Topics To Watch For In 2018 - Forbes.com

Posted by Tim Nichols

Dec 27, 2017 12:51:25 PM

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

 

We've seen some serious disruption in the marketing world throughout 2017. As new technology emerges and people start to interact differently with their favorite brands, companies are being forced to reconsider how they connect with the marketplace.

With 2018 just around the corner, now might be the perfect time for your brand to start thinking about the topics that could be poised to leave your advertising team scratching their heads in the coming months. The faster you prepare for these new trends, the quicker you'll make your mark in the industry.

Full article can be found here.

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Topics: Digital Marketing, Forbes, Forbes Agency Council, Advertising 2018

Building A Personal Brand? 16 Simple Tips For Today's Executives - Forbes.com

Posted by Tim Nichols

Dec 22, 2017 9:07:00 AM

ExactDrive is excited to be included in a recently article posted on Forbes.com.

POST WRITTEN BY: Forbes Agency Council, Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips.

One of the most important activities any agency can engage in is branding. And we're not just talking about developing and promoting a corporate brand, but also establishing your own personal brand, positioning yourself as a credible industry expert and thought leader.

Like any form of marketing, personal branding requires acute knowledge of both yourself and your intended audience, and consistently producing content that resonates with them. If personal brand development is on your to-do list, follow the advice of these Forbes Agency Council members.

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Topics: Digital Marketing, Brand Personality, Forbes, Forbes Agency Council, Personal Brand

How Digital Marketing Will Change In 2018: 15 Top Trends - Forbes.com

Posted by Tim Nichols

Dec 18, 2017 5:54:55 PM

ExactDrive is excited to be included in a recently article posted on Forbes.com.

POST WRITTEN BY: Forbes Agency Council, Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips.

The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

Fifteen members of Forbes Agency Council share what they think will be the major digital marketing trends of 2018. Here is what they had to say:

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Topics: Digital Marketing, Native Advertising, Forbes, Forbes Agency Council

5 Great Marketing Blogs You Should Make Sure To Read

Posted by Eric Greener

Jun 12, 2015 9:00:00 AM

The thing with marketing is, everyone seems to have an opinion. We all know that ExactDrive sure does. Click-baiting and the regurgitating of second-rate information is commonplace, so how do you separate the marketing masters from the self-appointed gurus? Let us help. We’ve got 5 of the top marketing blogs on the internet and, without further ado, here are some of the most valuable best-kept secrets…

1.Adobe’s Digital Marketing Blog

This is a great, diverse resource for all aspects of digital marketing, from conversion rates and retargeting, through to analytics and mobile advertising. Today’s digital marketers have too many options when it comes to software and advertising tools, so find out what’s best for you. With a huge amount of content on the site, don’t worry about usability – Adobe have clear categories making it easy for you to delve in and out.

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Topics: Digital Marketing, Blogs, Marketing Blog

Agencyside's BOLO Conference 2014

Posted by Tim Nichols

Oct 14, 2014 5:58:00 PM

With less than a week to go, ExactDrive is getting excited to attend Agencyside's BOLO Conference 2014. After having an entertaining and educational time during the 2013 BOLO Conference we have decided to attend again this year. 

ExactDrive attends several conferences each year but the BOLO digital marketing conference held in Scottsdale, Arizona offers something extra special. Yes, something in addition to perfect weather, blue skies, great golf courses and challenging hikes. BOLO offers an intimate small group that is capped at just 250 attendees.

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Topics: BOLO 2013, BOLO 2014, BOLO Conference, Events, Digital Marketing, Digital Marketing Conference

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