Jan 29, 2019 9:01:00 AM

Stuck In The Old Ways Of Advertising? Here Are 10 Tips To Help You Embrace The Future - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some businesses are still stuck in the old ways of advertising and using practices like pop-up ads that are now frowned upon by marketers and consumers alike.

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Nov 20, 2018 9:02:00 AM

Key Trends For Mastering Digital Marketing

As digital technology and consumer preferences continue to change, it can feel impossible to keep up with the ever-transforming trends of digital marketing.

In the past, all you needed to do to grab a customer's attention was place the right advertisement in a newspaper or throw a banner onto a website page. Today, the average customer has learned how to block or zone out most traditional forms of marketing. This means that today's promotional experts need to be consistently ahead of the curve if they want to master digital marketing.

If you're still struggling to make your digital marketing strategy work for your brand, here are some crucial trends you'll need to address.

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May 3, 2018 9:03:00 AM

15 Digital Marketing Tips For New Companies Seeking Brand Recognition - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com.

With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try. Your business, like many others, may benefit from using digital marketing to your advantage — if you keep your wits and focus on the audience at hand. 

Using approaches such as video, content, social media and mobile advertising can help your business make a name for itself and rank higher in Google searches with minimal cost and time. But, as a new business, where do you concentrate your efforts without becoming overwhelmed?

Below, 15 members of the Forbes Agency Council share some digital marketing tips that newer companies can use to gain name-brand recognition. Here is what they suggest:

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Mar 1, 2018 9:49:00 AM

Mobile Ad Revenue Is Exploding: Here's How To Improve Your Ads - Forbes.com

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

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Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore.

Both Facebook and Google have contributed to an increasing need for companies to make sure they're connecting with their customers through mobile channels. The two accounted for about 60% of all ad spend in 2017. So, with that information in mind, it's important for you to start thinking about whether your mobile presence has the power to captivate and convert your audience. The following tips could help.

Full article can be found here.

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Feb 8, 2018 12:56:11 PM

How To Get The Best Visibility With Native Ads - Forbes.com

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

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Native advertising is quickly growing to be a popular method of getting brands in front of new audiences. By creating appealing content that matches both the theme and style of a third-party website, businesses can seamlessly attract new followers and enhance visibility for its brand.

Not only do viewers spend almost the same amount of time reading native ads as they do editorial content, but they also pay 53% more attention to native advertising when compared to banner ads.

Full article can be found here.

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Dec 27, 2017 12:51:25 PM

Seven Significant Advertising Topics To Watch For In 2018 - Forbes.com

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

 

We've seen some serious disruption in the marketing world throughout 2017. As new technology emerges and people start to interact differently with their favorite brands, companies are being forced to reconsider how they connect with the marketplace.

With 2018 just around the corner, now might be the perfect time for your brand to start thinking about the topics that could be poised to leave your advertising team scratching their heads in the coming months. The faster you prepare for these new trends, the quicker you'll make your mark in the industry.

Full article can be found here.

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Dec 22, 2017 9:07:00 AM

Building A Personal Brand? 16 Simple Tips For Today's Executives - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com.

POST WRITTEN BY: Forbes Agency Council, Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips.

One of the most important activities any agency can engage in is branding. And we're not just talking about developing and promoting a corporate brand, but also establishing your own personal brand, positioning yourself as a credible industry expert and thought leader.

Like any form of marketing, personal branding requires acute knowledge of both yourself and your intended audience, and consistently producing content that resonates with them. If personal brand development is on your to-do list, follow the advice of these Forbes Agency Council members.

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Dec 18, 2017 5:54:55 PM

How Digital Marketing Will Change In 2018: 15 Top Trends - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.com.

POST WRITTEN BY: Forbes Agency Council, Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips.

The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

Fifteen members of Forbes Agency Council share what they think will be the major digital marketing trends of 2018. Here is what they had to say:

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Jun 12, 2015 9:00:00 AM

5 Great Marketing Blogs You Should Make Sure To Read

The thing with marketing is, everyone seems to have an opinion. We all know that ExactDrive sure does. Click-baiting and the regurgitating of second-rate information is commonplace, so how do you separate the marketing masters from the self-appointed gurus? Let us help. We’ve got 5 of the top marketing blogs on the internet and, without further ado, here are some of the most valuable best-kept secrets…

1.Adobe’s Digital Marketing Blog

This is a great, diverse resource for all aspects of digital marketing, from conversion rates and retargeting, through to analytics and mobile advertising. Today’s digital marketers have too many options when it comes to software and advertising tools, so find out what’s best for you. With a huge amount of content on the site, don’t worry about usability – Adobe have clear categories making it easy for you to delve in and out.

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Oct 14, 2014 5:58:00 PM

Agencyside's BOLO Conference 2014

With less than a week to go, ExactDrive is getting excited to attend Agencyside's BOLO Conference 2014. After having an entertaining and educational time during the 2013 BOLO Conference we have decided to attend again this year. 

ExactDrive attends several conferences each year but the BOLO digital marketing conference held in Scottsdale, Arizona offers something extra special. Yes, something in addition to perfect weather, blue skies, great golf courses and challenging hikes. BOLO offers an intimate small group that is capped at just 250 attendees.

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