ExactDrive Advertising News

What Is Programmatic Audio Advertising?

Posted by Tim Nichols

Jul 20, 2017 9:03:00 AM

Before we get into the details of programmatic audio advertising, what exactly isprogrammatic advertising itself? Put simply, programmatic advertising isa way of buying digital ad space via software - as opposed to the traditional process ofhuman negotiation.

Using machines to buy ads is actually a really efficient way of buying advertising space, because both buyers and salespeople can be expensive and unreliable in the real world. With the use of machines the whole process is slicker and smoother than buying through RFP (Request for Proposal).

On top of this, when the selling, buying, placement and optimization of media space is automated, marketers and advertisers can deliver more customized and personalized messages to audiences based on real-time data – this isn’t the case with RFP.With programmatic you get targeted dataabout things like music-based psychographic groups, weather and traffic patterns, purchase behavior and other environmental, population and consumer trends.

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Topics: Digital Advertising, Video Advertising, Mobile Advertising, Programmatic Advertising, Programmatic Audio Advertising, Audio Ads

3 Digital Advertising Trends You Must Pay Attention To - ClickZ

Posted by Tim Nichols

Jun 16, 2015 1:00:00 PM

In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind.

With advances in technology and constant changes to the digital world, advertisers must stay on top of what's hot and what's not. People have long since started to tune out to traditional marketing methods, so as old tactics become more and more obsolete, how should online advertising strategies be optimized?

We've got three trends in the online advertising sphere that will open up a plethora of opportunities and give you the chance to reach new audiences:

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Topics: Data Analytics, Digital Advertising, Video Advertising, Online Marketing, Mobile Advertising, Customer Loyalty, Native Advertising, Mobile Video Advertising

4 Myths You Should Ignore About Retargeting

Posted by Eric Greener

Feb 25, 2015 8:00:00 AM

Retargeting is a highly effective online advertising technique that directs your ads to people who have previously expressed an interest in your product or service by visiting your website. It allows you to remind them how great your product or service is, and why they should choose your brand.

Despite the fact that retargeting has become an integral digital advertising tool, many misconceptions still exist about it.

Here are 4common retargeting myths, and why you can ignore them:

Myth #1: Retargeting is only for Retail

There is a common misconception that retargeting is exclusively for retail businesses. While it’s true that e-commerce businesses make the most use of retargeting, it can provide significant benefits to businesses in all sectors.

If you are directing traffic to a lead capture form or landing page, retargeting can help keep your brand at the front of user’s minds while they are in the evaluation process. This is especially helpful in a B2B context because the sales cycles tend to be longer than in B2C transactions. Serving retargeted ads, such as static banner ads or dynamic display ads, will keep your company ahead of the competition, and nurture leads through the funnel.

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Topics: Online Advertising, retargeting, Advertising Strategy, Digital Advertising, retargeting platforms, Engagement Retargeting

4 Compelling Reasons Why You Need Mobile Advertising

Posted by Eric Greener

Feb 5, 2015 8:00:00 AM

Mobile advertising is here to stay and is one of the fastest growing and powerful means to digital advertising. As the calendar flipped to 2015, the trend of mobile tech celebrated its eighth birthday. While this might seem mature in today’s age of rapid technological advancement, it’s easy to forget that the humble PC was the primary consumer device for 26 years. Placed in that context, mobile seems very young, but evenin its infancy, it has already had a huge impact on the world of digital advertising.

What’s so great about mobile advertising?

Smartphones and other mobile devices have a profound advantage as an advertising medium, in that they are always within reach of their users. No other advertising platform has the power to connect with as many potential customers, as often. With this level of access, mobile advertisers must focus on creating positive experiences with their ads to avoid alienating potential customers.

In this post, we take a look at four reasons why you should embrace mobile advertising, and use it to create campaigns thatgain attention, capitalize on creativity, and drive awareness:

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Topics: Digital Advertising, Mobile Advertising, Mobile Marketing, Mobile App

Teleportation With Marriott Hotels

Posted by Tim Nichols

Oct 14, 2014 8:34:00 AM

Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? The reality is closer than you think.In one of the first premium virtual reality applications outside of the gaming and entertainment industry, Marriott Hotels recently launched its innovative #GetTeleportedvirtual travel experience, which enables users to feel the sand between their toes onWai'anapanapaBeach in Maui, or enjoy a panoramic view of London fromthe vertigo inducingTower 42.

This is PR at its best.

The hotel chain partnered with experiential marketing agency Relevant and Oscar-winning VFX studio Framestore to create theTeleporter’, which features Oculus Rift DK2 virtual reality headsets, wireless headphones and a suite of 4-D sensory elements, to augment the brand experience and amplify the feeling of immersion.

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Topics: Digital Advertising, Experiential Marketing, PR Stunts, Millennials, Marriott Hotels, Virtual Reality, #GetTeleported

Fund Online Advertising Campaigns Using Credit Card

Posted by Tim Nichols

Feb 18, 2014 11:28:00 AM

You can now process payments and fund your online advertising campaigns by credit card!

We are excited to announce that ExactDrive ad platform users can now process payments and fund their account using credit cards. This feature has been under request for several months and we are very excited to be rolling it out live.

We will accept and process major domestic and International debit or credit cards, including Visa, MasterCard, American Express, Discover, Diners Club and JCB. Users can add and utilize several credit cards at will, processing different amounts per credit card, making it easier to manage payments for different campaigns and clients.

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Topics: Online Advertising, Digital Advertising, Credit Card Payment

SheKnows Is Taking Branded Entertainment To A New Level

Posted by Tim Nichols

Dec 10, 2013 1:23:00 AM

I recently had the chance to catch up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows.

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Topics: SheKnows, Branded Entertainment, Digital Advertising, Likeable Mom, Advertising

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