Online advertising is a crucial component of the modern world. It’s how consumers get the help they need to make important purchasing decisions. Additionally, it’s also how businesses improve their chances of earning sustainable revenue streams. Unfortunately, shady practices in the digital environment have led to some controversy over how ethical certain online advertising solutions might be.Read More
Today, we're living in a hyper-connected digital world, where consumers have countless options to choose from, and numerous distractions during the purchasing journey. As retail bankruptcies continue to increase by , it's important for marketers to figure out how they can break through the chaos, saturation, and noise, and engage their customers in the right places, at the right times.
If we look at some of the industry leaders in customer experience, such as Amazon and Netflix, we begin to see that learning from behavioral data is a crucial element on the path to success. With behavioral data, it's possible to personalize thecustomer experience and naturallyenhance engagement. For instance, come from their ability to suggest products based on previous purchases.
Simply diving into a programmatic advertising strategy without any kind of plan based on previous data is like jumping head first into a lake with no idea what's waiting for you at the bottom. While you might land on a pile of bouncy cushions, there's also the risk that you could fall onto a host of venomous snakes ready to eat you alive.
Unfortunately, a lot of marketers forget about the importance of data strategies when it comes to informing their programmatic media purchases. Following, we're going to look closely at what programmatic media buying is, and why you should always create a comprehensive strategy based on essential data if you want to make the most of your campaign, and your advertising budget.
Do you want better results from your ad campaigns? Well last year, Oracle bought BlueKai as an investment, because it wanted to remain the world’s largest marketing cloud. So, what is BlueKai? Well, BlueKai is essentially a data management platform that provides third-party data to companies so that they can advertise online more intelligently.
But that doesn’t do BlueKai justice really. We’re actually talking about a data solution that can draw on a huge resource of customer data quickly and easily, allowing for effective and laser-targeted online ad campaigns. Expect a high ROI and a real transformation to your bottom line.
Let’s drilldown into the details. BlueKai’s big data platform allows companies to personalize online, offline and mobile advertising campaigns. And we all know how important bespoke, personalized marketing is in today’s world, don’t we?Read More