ExactDrive Advertising News

The Consequences Of Bad Advertising Decisions

Posted by Adam Parikh

Oct 6, 2016 1:42:20 PM

While the outcomes associated with good advertising decisions are obvious, ranging from improved profits, to better engagement, higher levels of online traffic, and even wider reach across a local, national, or global scale, the consequences of bad advertising decisions are frequently overlooked. The truth is that failing to think ahead regarding the kind of traffic you want to generate with your advertising campaigns, or which measures you'll need to take to appeal to your target audience could mean that you suffer from more than just a wasted portion of your budget. In fact, according to Ad week, more than one-third of Americans will refuse to purchase from a brand because of bad advertising - even if the ad is changed.

Advertising is a very complicated area for companies and marketers to address. Not only do you need to think about how you're going to show off your product, service, and brand in the best possible light, but you also need to carefully consider how the images, words, and strategies that you use are going to appeal to your specific audience. Stray too far from what is deemed to be acceptable, and you could end up in serious trouble, whereas if you fail to be creative, you might not get the responses you want. All in all, it's a difficult line to walk.

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Topics: Customer Loyalty, Engagement, Bad Advertising, Trust

3 Powerful Benefits of Native Advertising

Posted by Adam Parikh

Mar 31, 2016 9:30:00 AM

As an advertising option that has more potential to go viral than banners, and is more transparent than print, native advertising is quickly gaining popularity in the marketing world. As a concept, native advertising focuses on the idea of creating an advertisement that blends in with its surroundings. Rather than being the main focus of the content, and potentially disrupting customers, native advertising provides content in the context of the existing user experience.

The chances are that you've already seen a number of different examples of native advertising when browsing online. For example, native advertising might refer to a suggested post on Facebook, a sponsored tweet on Twitter, or one of the videos recommended to you when you start browsing YouTube.

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Topics: Customer Loyalty, Native Advertising, Facebook Native Ads, Twitter Native Ads, In-Feed Native Ads, Engagement

3 Digital Advertising Trends You Must Pay Attention To - ClickZ

Posted by Tim Nichols

Jun 16, 2015 1:00:00 PM

In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind.

With advances in technology and constant changes to the digital world, advertisers must stay on top of what's hot and what's not. People have long since started to tune out to traditional marketing methods, so as old tactics become more and more obsolete, how should online advertising strategies be optimized?

We've got three trends in the online advertising sphere that will open up a plethora of opportunities and give you the chance to reach new audiences:

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Topics: Data Analytics, Digital Advertising, Video Advertising, Online Marketing, Mobile Advertising, Customer Loyalty, Native Advertising, Mobile Video Advertising

Building Customer Loyalty Through E-commerce

Posted by Tim Nichols

Sep 24, 2014 7:30:00 AM

In today’s ultra-competitive e-commerce market, it’s harder than ever to earn and maintain customer loyalty. There arean ever-growing number of businesses competing in the same market-space for the same customers’ dollars, and an abundance of choice for the discerning consumer. This means that businesses need to work that much harder to retain customers.

Studies from the U.S. Small Business Administration and U.S. Chamber of Commerce has found that acquiring new customers can cost five to seven times more than simply retaining existing customers, so it is within the interest of businesses to pay as much attention to customer retention as acquisition. In order to do this, it is imperative to have a good retention strategy in place.

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Topics: retargeting, E-Commerce, Demographic Targeting, Customer Service, Customer Loyalty

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