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Dec 9, 2021 10:00:00 AM

Improve Click Through Rates

Most companies put a great deal of time and effort into their advertising campaigns. After all, you could have the best idea for a service or product in the world - but you're not going to start making a profit until you start getting the right level of exposure. Perhaps the best way to advertise today is online - as more people are browsing the web through their smartphones, laptops, tablets, and desktops than ever before.

However, a problem occurs when you place your banner ad online, and start to notice that people aren't clicking on it as often as they should be. CTR - or click-through rate, is one of the most important metrics that can be measured during an online advertising campaign. The reason for this is that the click-through rate calculates exactly how much your ad is resonating with the people who see it. So what can you do if your click-through rate is lower than you would like?

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Nov 9, 2015 9:00:00 AM

Ask These 3 Questions To Improve Your Click-Through Rate

Running a business is difficult enough, so dealing with a low click-through rate on your banner ads and pay-per-click advertising shouldn't be another factor adding onto your stress. Most companies today are aware that having a high click-through rate is beneficial for numerous reasons - delivering better site traffic, increased quality score (as rated by Google), and reduced cost-per-click for PPC campaigns. A good click-through rate makes up the center of the algorithms used by search engines to decide which ads viewers should be displayed. The formula to calculate your rate is simple: Divide clicks by impressions, and you'll get your click-through rate - however, just because you understand what a CTR is, and how you can calculate it, doesn't mean you know how to improve your results.

If you want to drive more beneficial traffic to your website - asking yourself the following three questions could help.

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