Online Advertising News

Ask These 3 Questions To Improve Your Click-Through Rate

Posted by Tim Nichols on Nov 9, 2015 9:00:00 AM

Running a business is difficult enough, so dealing with a low click-through rate on your banner ads and pay-per-click advertising shouldn't be another factor adding onto your stress. Most companies today are aware that having a high click-through rate is beneficial for numerous reasons - delivering better site traffic, increased quality score (as rated by Google), and reduced cost-per-click for PPC campaigns. A good click-through rate makes up the center of the algorithms used by search engines to decide which ads viewers should be displayed. The formula to calculate your rate is simple: Divide clicks by impressions, and you'll get your click-through rate - however, just because you understand what a CTR is, and how you can calculate it, doesn't mean you know how to improve your results.

If you want to drive more beneficial traffic to your website - asking yourself the following three questions could help.

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Topics: Cost-Per-Click Advertising, CPC, Pay-Per-Click Advertising, Click Through Rates, CTR, PPC

Improve Click Through Rates

Posted by Adam Parikh on Sep 28, 2015 11:44:00 AM

Most companies put a great deal of time and effort into their advertising campaigns. After all, you could have the best idea for a service or product in the world - but you're not going to start making a profit until you start getting the right level of exposure. Perhaps the best way to advertise today, is online - as more people are browsing the web through their smartphones, laptops, tablets, and desktops than ever before. According to an infographic published in 2013, there are more than 2 billion people (or potential customers) on the internet, just waiting to see your ad.

However, a problem occurs when you place your banner ad online, and start to notice that people aren't clicking on it as often as they should be. CTR - or click through rate, is one of the most important metrics that can be measured during an online advertising campaign. The reason for this is that click-through rate calculates exactly how much your ad is resonating with the people who see it. So what can you do if your click through rate is lower than you would like?

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Topics: Banner Ads, SEO, SEM, A/B Testing, Click Through Rates, CTR

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