ExactDrive News

3 Tricks When Your Google AdWords Campaign Doesn't Generate Conversions

Posted by Sarah Butera

Jul 28, 2016 3:52:29 PM

Who doesn't want to earn more conversions from their Google AdWords campaigns? According to studies, in 2015, the spend on PPC campaigns increased by 12%, and it's set to increase again. PPC campaigns require a great deal of investment in some cases, but they can also lead to fantastic results if you know how to use them properly. That's why most AdWords advertisers focus on seeking out marketing methods that reduce their cost per conversion, while increasing the conversion rate.

If you want to avoid wasting money and time on an AdWords campaign that hasn't been carefully tailored to your specific needs, then you're going to need to rethink your strategy and ensure that you're taking steps towards securing the factors that will earn you long-term success. If you've already started your PPC campaign, but you aren't seeing the results that you hoped for when you signed up for AdWords, try the following three quick, and simple tricks.

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Topics: Cost-Per-Click Advertising, CPC, Conversions, Google Adwords, PPC Advertising, Mobile Optimization

Ask These 3 Questions To Improve Your Click-Through Rate

Posted by Tim Nichols

Nov 9, 2015 9:00:00 AM

Running a business is difficult enough, so dealing with a low click-through rate on your banner ads and pay-per-click advertising shouldn't be another factor adding onto your stress. Most companies today are aware that having a high click-through rate is beneficial for numerous reasons - delivering better site traffic, increased quality score (as rated by Google), and reduced cost-per-click for PPC campaigns. A good click-through rate makes up the center of the algorithms used by search engines to decide which ads viewers should be displayed. The formula to calculate your rate is simple: Divide clicks by impressions, and you'll get your click-through rate - however, just because you understand what a CTR is, and how you can calculate it, doesn't mean you know how to improve your results.

If you want to drive more beneficial traffic to your website - asking yourself the following three questions could help.

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Topics: Cost-Per-Click Advertising, CPC, Pay-Per-Click Advertising, Click Through Rates, CTR, PPC

How to Minimize Click Fraud in 9 Minutes

Posted by Adam Parikh

Oct 15, 2015 9:00:00 AM

Today, most companies are aware of just how useful PPC advertising can be to their overall online marketing scheme. However, the effectiveness of your PPC campaign can quickly be diminished when up to 20% of your budget is frequently wasted due to fraudulent activity. The right PPC activity can improve search visibility, drive extra traffic towards your website, and enhance customer conversion levels. In fact, research suggests that most businesses and websites online today will engage in a PPC marketing program at some point.

However, the trouble is that PPC is not immune to the malicious marketers out there that choose to manipulate the model and abuse click-through rates as a way of sabotaging their competitors. Click Fraud is a serious issue for any business that encounters it, and if left unnoticed for too long, it's an issue that can drain significant funds out of your marketing budget, while placating you with the impression that your schemes are actually successful.

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Topics: Click Fraud, Bot Traffic, CPC, PPC Fraud, PPC

Click Fraud: Expectations Vs. Reality

Posted by Adam Parikh

Mar 4, 2015 8:00:00 AM

American businesses will spend over $43 billion on online banner and display ads this year, and yet nearly half of all the ad clicks will be fraudulent or fake. They will be performed by bots, which areautomated computer programs that browse the web masquerading as humans, for the purpose of committing click fraud.

Click fraud is one of the biggest challenges facing the digital advertising industry today. Millions of online advertising dollars go to waste due to bots, click fraud, and out-of-sight placements. And click fraud is becoming increasingly sophisticated.

Bots can imitate the behavior of consumers, by watching a video or making an online purchase. Videos cost more to create, so CPMs are higher, making them a prime target for fraudsters. According to the Association of National Advertisers (ANA), bots account for 23% of video ad views.

As an industry, digital advertisers are worried about click fraud - and they are right to be, but sometimes people assume something is click fraud when it’s not.

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Topics: Click Fraud, Bot Traffic, CPC, CPM

4 Undeniable Reasons To Love Search Retargeting

Posted by Scott Bagguley

Feb 27, 2015 8:00:00 AM

The online world has opened up a wealth of opportunities for advertisers to reach broader audiences, but until recently, Pay-Per-Click (PPC) and Search Engine Optimization (SEO) have taken the lion’s share of online advertising budgets.

But advertisers are starting to see the benefits of display advertising; and with the rise of innovative technology like programmatic buying, display advertising is enjoying aresurgence, as it’s able to achieve granular targeting of consumers at scale.

Search Retargeting is a popular and powerful online advertising technique that improves targeting further, by combining the efficiency of search with the reach and branding power of display, to increase leads and sales. For a more thorough definition of what search retargeting is please read our search retargeting brochure.

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Topics: Online Advertising, CPC, Search Retargeting

Is your CPC campaign just a big gift to your retargeting platform?

Posted by Myles Younger

Apr 3, 2014 9:57:00 PM

A lot of retargeting platforms push advertisers into buying ads on a cost-per-click (CPC) or cost-per-action (CPA) basis. Many advertisers are just fine with this arrangement, as it comes with a long list of advantages, but to make fully-informed decisions about how you allocate your ad budget, it’s important to understand what’s going on behind the scenes.

Isn’t CPC basically a “risk-free” way of buying ads?

CPC buying seems like a logical way to buy ads: in order to generate sales, you need clicks, and you’re happy to pay up to $X per click in pursuit of your sales targets. If you don’t get clicks, you don’t pay a dime. Sales revenue rises and falls in lockstep with advertising spend. It’s the holy grail of advertising!

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Topics: retargeting, CPC, CPM, CPM to CPC arbitrage, retargeting platforms

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