ExactDrive News

Why Does Retargeting Work?

Posted by Aaron Gibeaut

Nov 18, 2016 9:01:54 AM

What happens when someone visits your website and then chooses to click away without converting into a subscriber, customer, or anything else? Do you simply give up and hope that the next potential lead will provide better results, or do you make the effort to have a second chance at a first impression?

Retargeting allows you to present your visitors with unique, paid ad solutions whenever they've already visited your website. This advert focuses on the fact that the visitor in question already knows your brand and what you offer, then prompts them to come back and finish the conversion that they didn't complete before. By placing a tiny piece of code on your website, you can use retargeting to:

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Topics: Online Advertising, retargeting, Budget Pacing, Conversions, Conversion Rate, Display Retargeting, Upselling

3 Tricks When Your Google AdWords Campaign Doesn't Generate Conversions

Posted by Sarah Butera

Jul 28, 2016 3:52:29 PM

Who doesn't want to earn more conversions from their Google AdWords campaigns? According to studies, in 2015, the spend on PPC campaigns increased by 12%, and it's set to increase again. PPC campaigns require a great deal of investment in some cases, but they can also lead to fantastic results if you know how to use them properly. That's why most AdWords advertisers focus on seeking out marketing methods that reduce their cost per conversion, while increasing the conversion rate.

If you want to avoid wasting money and time on an AdWords campaign that hasn't been carefully tailored to your specific needs, then you're going to need to rethink your strategy and ensure that you're taking steps towards securing the factors that will earn you long-term success. If you've already started your PPC campaign, but you aren't seeing the results that you hoped for when you signed up for AdWords, try the following three quick, and simple tricks.

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Topics: Cost-Per-Click Advertising, CPC, Conversions, Google Adwords, PPC Advertising, Mobile Optimization

4 Reasons to Add Display Retargeting to Every Media Buy

Posted by Ryan Costello

May 5, 2016 9:30:00 AM

Why_retarget.jpgWhen you're investing in media advertisements for your company, then your aim will to be deliver the perfect creative to display to the ideal customer, at the most appropriate time. Unfortunately, even if your media buying strategy has been honed to perfection, it's worth noting that people might still leave your sales funnel mid-purchase. Sometimes, an abandoned conversion occurs because a consumer doesn't have their credit card handy, whereas other times, it happens because someone simply gets distracted.

The vulnerable nature of the conversion process is one of the reasons why display retargeting has emerged as a crucial tactic for many digital marketers. This strategy can increase the impact of various other marketing efforts, increasing brand awareness, driving customers through the sales funnel, and strengthening brand recall. Following, we'll cover just four reasons why display retargeting should be added to every one of your media purchases.

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Topics: retargeting, remarketing, Conversions, Segment, Display Retargeting

How Retargeting Will Improve Your Conversion Rate

Posted by Tim Nichols

Feb 2, 2016 12:09:13 PM

The chances are that you've heard plenty of online advertising websites commend the values of retargeting. After all, for online advertising experts, PPC consultants, and digital strategists, nothing is more important than being able to understand and reflect your target audience's online behavior when attempting to grab their attention and maximize conversions. By understanding your audience, you can engage with them on a deeper level, and convince them to buy from you, even if they already visited your website in the past and decided against it.

Retargeting helps you to learn:

  • What environments and destinations your customers come from.
  • Which concepts best attract your audiences' attention.
  • What motivates your customer to make a purchase.

Through that crucial data, you can maximize return on investment, and help potential consumers move along the sales funnel and deliver incredible profits. But how exactly does retargeting work to improve your conversion rate?

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Topics: Advertising Optimization, retargeting, retargeting platforms, Conversions, Dynamic Ads, Dynamic Retargeting, Conversion Rate

10 Significant Advertising Topics of 2015

Posted by Tim Nichols

Dec 17, 2015 8:30:00 AM

Over the course of 2015, a number of important trends have emerged in the world of online advertising and digital development. From understanding ad viewability, banner fatigue, and dynamic ads, to making use of new concepts like mobile advertising, video, and social media, every brand is constantly on the search for new ways of making their particular product or service more appealing to the masses.

In the world of marketing, online advertising is always going to be an essential way to improve your brand presence, get your voice heard, and enhance conversions, but in order to stay ahead of competitors, it's crucial that you know the latest tactics and trends in place. For instance, do you know how to utilize retargeting and behavioral targeting as a way of reaching out to your audience on a more personal level? Do you understand the risks that you face with advertising online, and how to fight back against threats like click fraud?

As we approach the New Year, now is the perfect time to cover some of the most significant advertising elements that continue to be in play, so that you can start your upcoming campaign with support from the latest, and most relevant information.

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Topics: Click Fraud, Online Advertising, Ad Viewability, Behavioral Targeting, retargeting, Facebook Advertising, Video Advertising, Mobile Advertising, Conversions, Social Media, Behavioral Advertising, Dynamic Ads, Advertising 2015, Banner Fatigue

5 Retargeting Strategies You Cannot Ignore

Posted by Scott Bagguley

Dec 3, 2015 8:28:37 AM

Retargeting efforts, known to some online advertising as "remarketing" strategies, can be one of the most potent and effective tools in your arsenal when it comes to continuously attracting and retaining customers.  

In general, the process of retargeting means placing a small amount of code on your website, which watches visitors on your behalf. In other words, when a new visitor approaches your website, the small piece of code will leave a cookie on their browser that allows you to continue sharing advertisements with those users - even as they leave your website and travel to other locations on the web. Instead of having to track down your audience and remind them of the valuable products and services you have to offer, your retargeting solution can do the hard work for you, allowing you to focus exclusively on creating effective ads for whatever you have to offer.

Statistics suggest that only around 2% of first-time visitors to your website will convert, and retargeting is a powerful tool because it allows you to focus your attention on the other 98%. These are the would-be customers who have already been exposed to your brand, but didn't convert for whatever reason. Following, we'll discuss some of the retargeting strategies you can't afford to ignore, if you want to make the most out of your conversions.

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Topics: retargeting, Advertising Strategy, Conversions, Audience, Dynamic Retargeting, Frequency Cap, Segmentation

Online Advertising Campaigns Fail For 3 Main Reasons

Posted by Tim Nichols

Oct 12, 2015 4:04:41 PM

There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign.

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Topics: Online Advertising, Advertising, Online Marketing, Conversions

4 Hurdles Ad Traffickers Commonly Face

Posted by Tim Nichols

Sep 23, 2015 1:36:00 PM

For those who don't know, ad trafficking is a technique used in marketing and sales strategies, intended to sell advertising services to businesses and various other clients. The ad trafficking agent responsible for managing these advertisements will place the media and creative in strategic locations to enhance the chances that interested customers will see it, and convert.

Typically, professional Internet ad traffickers will work closely with their client to carefully develop and place banner ads or similar tools on a range of specific websites. The aim is to create an effective advertising campaign based on recognizing the ad formats most likely to attract the attention of the client's target market. Depending on how successful a particular ad series may be, the client may request additional impressions when they feel as though the trafficking is generating a higher level of conversions, and the client will be able to have an input throughout various stages of the ad campaign.

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Topics: Banner Ads, Conversions, Ad Trafficking, Ad Operations

7 Ways To Improve Your Conversion Rate Right Now

Posted by Adam Parikh

Aug 27, 2015 9:06:00 AM

If you're looking for easy-to-implement ways of boosting your website ROI, then conversion rate optimization may be the most effective solution. For those new to the idea of online marketing, your conversion rate refers to the amount of visitors that engage in the action that you're hoping for, when visiting your webpage. The more your conversion rate improves, the more your revenue increases.

Of course, conversion rate optimization takes time and effort, but there are ways that you can start to enhance your CRO power quickly and easily. Following are some of the best tips and tricks for improving your conversion rate, right now.

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Topics: CTA, Call To Action, Conversions, Conversion Attribution, A/B Testing

5 Reasons Why Mobile Advertising Campaigns Fail At Converting

Posted by Sarah Butera

Aug 24, 2015 9:00:00 AM

Whether you appreciate the portable revolution or not, the fact is that mobile advertising is here to stay - meaning that creating an effective and actionable strategy is more crucial than ever. According to search engine giants Google, the global penetration of smartphones reached about 25% in 2014, and the number of people browsing on their phones has continued growing ever since.

However, in spite of the fact that smartphone usage has grown, a lot of organizations and companies still struggle when it comes to applying a viable strategy for mobile advertising to their marketing campaign. Around 84% of companies who attempt to market with mobile see a significant boost in their overall sales, yet a significant number of them are still making mistakes that make their efforts either useless - or annoying. If you're struggling to see the positives of your mobile marketing campaign, the cause could come from one of the following five reasons.

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Topics: Mobile Advertising, Conversions, Mobile Marketing, Mobile App, Branded Content, Mobile, Smartphones, QR Code Campaigns, QR Codes

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