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Dec 29, 2021 5:26:00 PM

Why Does Retargeting Work?

What happens when someone visits your website and then chooses to click away without converting into a subscriber, customer, or anything else? Do you simply give up and hope that the next potential lead will provide better results, or do you make the effort to have a second chance at a first impression?

Retargeting allows you to present your visitors with unique, paid ad solutions whenever they've already visited your website. This advert focuses on the fact that the visitor in question already knows your brand and what you offer, then prompts them to come back and finish the conversion that they didn't complete before. By placing a tiny piece of code on your website, you can use retarding to:

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Dec 21, 2021 5:38:00 PM

How Retargeting Will Improve Your Conversion Rate

The chances are that you've heard plenty of online advertising websites commend the values of retargeting. After all, for online advertising experts, PPC consultants, and digital strategists, nothing is more important than being able to understand and reflect your target audience's online behavior when attempting to grab their attention and maximize conversions. By understanding your audience, you can engage with them on a deeper level, and convince them to buy from you, even if they already visited your website in the past and decided against it.

Retargeting helps you to learn:

  • What environments and destinations do your customers come from.
  • Which concepts best attract your audiences' attention.
  • What motivates your customer to make a purchase.

Through that crucial data, you can maximize return on investment, and help potential consumers move along the sales funnel, and deliver incredible profits. But how exactly does retargeting work to improve your conversion rate?

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Feb 23, 2017 3:32:19 PM

Benefits of Behavioral Targeting

Behavioral targeting is a unique form of marketing that focuses on delivering advertising experiences to customers based on the behaviors they have demonstrated to your company. In other words, it works by looking at the purchasing actions of your prospective buyers, and strategizing a selling solution that appeals to the habits that might be unique to your specific audience.

Behavioral targeting focuses on monitoring user activity in relation to your business, and helps you to take the specific needs and interests of your customer into account. Because this form of marketing is more relevant, and based on the needs of your specific audience, it's generally not only an effective solution for companies, but a preferable option for customers too.

But what are the most significant benefits associated with behavioral targeting?

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Jan 10, 2017 9:00:00 AM

A Beginner's Guide To Online Advertising

There’s no doubt about it. If it’s done right, online advertising is the perfect way to reach your target audience and boost your business. This marketing strategy basically utilizes the Internet to help you gain website traffic and deliver your marketing messages to potential customers or clients. It’s unique, in its ability to help define your audience, target the right users at exactly the right time, and monitor your success.

Getting Started

Starting out in online advertising can be pretty daunting – we all know that the Internet is just massive and there’s a lot of jargon and techy-speak out there. But if you break it down into smaller parts, online advertising doesn’t need to be scary. And the benefits to your business, and the opportunities that await,make it totally worthwhile.

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May 12, 2016 9:30:00 AM

5 Ways to Perfect Your Mobile Advertising Campaign

mobile-advertising.jpgThere's good news in the realm of mobile for savvy marketers. According to surveys and customer reports, it appears that consumers aren't just tolerant of mobile ads, they're actually quite happy to be exposed to them. It seems that the average mobile user actually doesn't mind seeing an ad when they're browsing on their smart device, and about 50% of mobile shoppers consider ads to be both helpful, and informative.

Most companies are already aware that their consumers are using smartphones far more often than desktops and laptops today, which means that mobile advertising needs to be at the core of campaign planning. However, it can be difficult to determine what makes a perfect mobile advertisement - particularly if you're just getting started. The following five tips should help to focus your campaign.

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