ExactDrive Advertising News

What Makes For a Really Great Retargeting Campaign?

Posted by Adam Parikh

Aug 6, 2015 8:39:00 AM

According to information provided by research from the retargeting platform "AdRoll", a rather unimpressive 2% of shoppers will convert during their first visit to an online store. This means that 98% of your customers could be slipping through the cracks - and that's where retargeting comes in.

The concept of retargeting in advertising focuses on allowing your brand to zero in on those 98% of visitors, giving them a second, third, fourth and fifth chance to convert. It allows you to show tailored ads to potential customers via social media, search engines, and other websites. They see your advertisements, click back into your website, and convert. Retargeting is a way for you to stay connected to your potential customers, feeding all of the stages of your marketing funnel with engagement, brand recall, and conversions.

Of course, the more amazing your retargeting campaign is, the more successful you are likely to be. Though this is a concept that has been proven to be effective, it's also worth noting that a poorly conducted campaign could hurt or hinder your marketing efforts. With that in mind, here are some best practices to follow when you're wondering what makes for a good retargeting campaign.

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Topics: Banner Ads, retargeting, retargeting platforms, Demographic Targeting, Contextual Advertising, Segment, Dynamic Retargeting, Frequency Cap, Audience Targeting

ExactDrive Partners With Proximic For Precise Contextual and Audience Targeting

Posted by Adam Parikh

Apr 30, 2015 8:48:00 AM

You may have heard of the phrase ‘big data’. Well, Proximic are big data experts and ExactDrive is happy to be an longtime active partnerBig data is in front of our eyes every day, but are you even aware of it? And if you are, perhaps you’re not using it properly? The key to big data lies in having the skill tointerpret it and apply it correctly to your business. Put simply, Proximic will help you get to grips with your data in order to transform your ad campaigns and deliver better results.

Proximic have a company ethos that’s all about handing control back to people. That stance underpins everything they do.

When faced with the prospect of creating a digital advertising campaign, there are so many options these days. Display, mobile, video, blogging and the like. Then there are the demands of assessing a campaign and working out your ROI, not to mention strategic planning for the future. Also, let’s not forget that every business has different market requirements and digital challenges. There’s nothing quite like a million and one jobs to make you feel intimidated, eh?

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Topics: Company News, Contextual Advertising, Audience, Partner Spotlight, Audience Targeting, Proximic

GrapeShot And ExactDrive Partner To Provide Powerful Keyword Targeting For Display Clients

Posted by Scott Bagguley

Apr 28, 2015 9:00:00 AM

ExactDrive has enjoyed working with GrapeShot for quite sometime. They offer a powerful technology suite that allows keyword targeting within the World of display advertising. Enjoyable to work with while helping us generating quality results for our clients, we are looking forward to working with Grapeshot for a long long time. Lets learn more about what Grapeshot is all about. 

The official line on Grapeshot is that they’re a software technology company that’s based in the UK and that helps other businesses with their advertising. But that doesn’t tell the whole story. The reality is that they’re a pioneering brand in the world of advertising, one that uses some truly innovative technology.

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Topics: Company News, Keyword Density, Contextual Advertising, Partner Spotlight, Grapeshot, Keyword Targeting

Lessons In Contextual Advertrising With Amazon

Posted by Myles Younger

Oct 8, 2014 7:30:00 AM

Amazon is one of the biggest success stories in the online retail space. The brand has single-handedly revolutionized the way people shop for products, asprior to Amazon, many consumers were hesitant to purchase online. Amazon changed all that by creating an easy and reliable shopping experience for customers. Amazon’s phenomenal successisdue in part,to its expertise in the field of contextual advertising.

What is “Contextual Advertising”?

Contextual advertising refers to an online advertising approach in which users are served with targeted ads based on their browsing history andpurchase behavior. The adsare based on algorithms that examine keywords found on the pages that usersare browsing.

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Topics: Online Advertising, Contextual Advertising, Amazon

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