Apr 30, 2015 8:48:00 AM

ExactDrive Partners With Proximic For Precise Contextual and Audience Targeting

You may have heard of the phrase ‘big data’. Well, Proximic are big data experts and ExactDrive is happy to be an longtime active partnerBig data is in front of our eyes every day, but are you even aware of it? And if you are, perhaps you’re not using it properly? The key to big data lies in having the skill tointerpret it and apply it correctly to your business. Put simply, Proximic will help you get to grips with your data in order to transform your ad campaigns and deliver better results.

Proximic have a company ethos that’s all about handing control back to people. That stance underpins everything they do.

When faced with the prospect of creating a digital advertising campaign, there are so many options these days. Display, mobile, video, blogging and the like. Then there are the demands of assessing a campaign and working out your ROI, not to mention strategic planning for the future. Also, let’s not forget that every business has different market requirements and digital challenges. There’s nothing quite like a million and one jobs to make you feel intimidated, eh?

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Apr 28, 2015 9:00:00 AM

GrapeShot And ExactDrive Partner To Provide Powerful Keyword Targeting For Display Clients

ExactDrive has enjoyed working with GrapeShot for quite sometime. They offer a powerful technology suite that allows keyword targeting within the World of display advertising. Enjoyable to work with while helping us generating quality results for our clients, we are looking forward to working with Grapeshot for a long long time. Lets learn more about what Grapeshot is all about. 

The official line on Grapeshot is that they’re a software technology company that’s based in the UK and that helps other businesses with their advertising. But that doesn’t tell the whole story. The reality is that they’re a pioneering brand in the world of advertising, one that uses some truly innovative technology.

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Apr 26, 2015 10:00:00 AM

6 Strategies for Managing and Achieving Long-term Company Goals

The ability to effectively manage and keep track of long-term company goals is one of the most critical factors contributing to a young startup’s success. Doing so successfully however is more difficult than one might imagine, especially considering the numerous obstacles and opportunities for distraction that arise during the course of scaling a business.

Startups that are doing well are often tempted into taking more projects than they can realistically manage, taking energy and resources away from existing clients and undermining its ability to retain its customer-base. For startups that are underperforming on the other hand, worrying about the company’s long-term trajectory can seem irrelevant compared to the day-to-day struggle of simply staying afloat.

We spoke with five startup founders and asked what their best advice was for achieving long-term company goals, here’s what they had to say.

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Apr 22, 2015 10:00:00 AM

ExactDrive Partners With HubSpot And Changes Forever

Before partnering with HubSpot, a leading inbound marketing and sales software company, ExatDrive's website was constantly going down, posting a blog was a laborious task, analytics seemed to be stuck in a black box and every aspect of our social media and organic search lead generation was pathetic. 

Then comes our first HubSpot demo in Q1 2012. Our eyes opened wide, we looked at each other with wonder and excitement and whamo blamo we instantly made the decision to migrate over to HubSpot with the intent to immediately start digesting everything they have to offer, which is a significant amount of exciting features. Ranging from social media post scheduling to real-time SEO feedback on new blog posts, easy landing page creation and optimizing your call-to-action, HubSpot felt like it had everything we needed. And we were right.

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Apr 16, 2015 9:29:00 AM

5 Ways To Encourage Creativity Innovation Among Your Employees

This article was originally published by TechNoven.com, a leading Tech Style Magazine navigator.

Encouraging and fostering innovation among a startup’s employees can often be one of the most important factors in accelerating a company’s growth trajectory. While its often assumed that the CEO should be the one responsible for coming up with ideas that generate growth, it is the employees that are in the best position to know what is working and what isn’t. Most successful startups recognize this and provide a space for employee’s to suggest ways that the company can continually improve.

Doing so not only encourages employees to be proactive and seek ways to improve the company, but also fosters a company culture that encourages innovation and creativity. We spoke to 5 different startup founders and asked what the methods they use for encouraging innovation among their employees, here’s what they had to say.

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Apr 15, 2015 9:05:00 AM

7 Tips For Accurately Pricing your Startup’s Product & Services

This article was originally published on a leading professional marketing blog, BloggerIdeas.com.

At the heart of any discussion about a startup’s product or services is the question of value. How much value does your startup’s solution provide for its clients? How many hours of work does it save them? Is it something they could do themselves or are your services unique? These questions determine not only if your startup will achieve profitability, but how much you can fairly charge for your services in the event that it does.

Pricing your company’s services is a delicate process that must take into account a multitude of factors. We spoke to seven successful founder’s at different stages in their careers and asked what their best advice was for accurately pricing a startup’s product and services.

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Apr 6, 2015 9:51:39 AM

10 Leadership Style Secrets From Successful CEOs

ExactDrive recently had the opportunity to be interviewed by Techiestuffs, which is a rapidly growing Tech blog which strives to provide a timely and quality Tech updates.

A startup is only as good as its leader, and having a bold leadership style is often the determining factor behind a startup’s success. Not only will a CEO’s style set the pace for the rest of the company, but it will also determine the degree of respect and trust that a startup’s employees have for it. Though leadership styles vary greatly, and there’s no single correct one, there are some universal traits that set great CEOs apart from their not so remarkable counterparts. We asked 10 CEOs of successful startups what the key elements of their leadership style were, and how they led to their startup’s success. Here’s what they had to say.

1. Pace-set in Moderation

Since ExactDrive already has a motivated and talented team it has proven easiest for me to maintain a pacesetting leadership style. In the online advertising industry you need quick results and fast turnarounds and this leadership style tends to produce such outcomes. However, experience has taught me that solely using a pacesetting leadership style can sometimes generate feeling of being overwhelmed while stifling innovation.

Tim Nichols, ExactDrive

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Apr 3, 2015 9:00:00 AM

Successful Entrepreneurs Recommend You Read The Following Books

ExactDrive recently had the opportunity to be interviewed by The Startup Journal, which is a platform for Indian startups to showcase their innovation and creativeness to a wide entrepreneurial community. The Startup Journal is dedicated towards fostering entrepreneurial culture.

"He who knows only his own generation remains forever a child." Those were the words written above the library at my alma mater, and while they rang true at University, they have proven exceptionally true in the startup environment. Launching a startup is largely an exercise in trial error, and regardless of how much experience one has, its always advisable to keep learning and seeking the advice of those who came before you.

Often, entrepreneurs become jaded after their first successful launch, and assume that all other entrepreneurial endeavors will follow the same path. In doing so, they limit themselves greatly in their ability to respond creatively when things don’t go as planned, and more importantly, fall behind in an industry where it pays to be well-read. The difference between failure and success in the startup ecosystem often comes down to an entrepreneur’s willingness to keep learning about their constantly changing environment, and as such, its advisable to read as much as possible to stay up-to-date. We spoke with 12 successful startup founders and asked what book all entrepreneurs should read and why. Here’s what they said.

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Apr 2, 2015 9:00:00 AM

10 Ways To Stop Your Startup From Failing

ExactDrive recently had the opportunity to be interviewed by Fresh Infos, who discusses geeky creations, weird incidents, funny LOL stories as well as latest of technology, gaming, gadgematic, and social news. Basically we bring out fresh new ideas to the world wide web, ‘Refreshing Your Mind.’

Its a well-known fact that most startups are bound for failure. Some companies are doomed from the start, with products that are either unnecessary or that do not differentiate from the competition. Other startups meet their demise due to having made certain mistakes, mistakes that could have been avoided if they’d made a greater effort to learn from the experiences of those who came before them. Its often been said that successful people know how to learn from their own mistakes, and really successful people know how to learn from the mistakes of others. We spoke with 10 successful startup founders and asked what the primary reason for startup failure was, and how recently launched startups can avoid it. Here’s what they had to say.

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Apr 1, 2015 9:00:00 AM

Partner Spotlight: AppNexus Is The World’s Leading Independent Ad Tech Company

Advertising is the lifeblood of the internet. It funds a lot of the great content that we enjoy on a daily basis, and provides brands with the means to innovate; inspire and entertain. And withcontinual advancements in programmatic advertising technology, online advertising has never been easier, cheaper or more efficient.

You can see for yourself, by test-driving ourmarket-leading self-serve advertising platform, which delivers online advertising solutions that make it faster and easier for you to reach your target audience and generate that all important ROI.

Well-oiled machine

Our ad platform is constantly being refined, but it is true to say that it wouldn’t be the slick, well-oiled machine it is today without the support of our data partners, including Proximic.com, Bluekai.com (Now part of Oracle) Grapeshot, and our ever-growing number of integrated media partners — such as AppNexus.com, who we will focus on in this blog post.

What does AppNexus do?

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