Online Advertising News

What Are The Benefits Of Native Advertising?

Posted by Tim Nichols on May 28, 2015 10:59:00 AM

More transparent than print, more potential to go viral than banners and non-disruptive to users, "native advertising" is a term every marketers knows. But do they all understand? them?

Broadly speaking, native advertising is a form of online advertising. More specifically, it’s advertising that seeks to provide content in the context of the user’s experience. For example, a sponsored Tweet on Twitter, a suggested post on Facebook or one of those full-page ads between Flipboard pages.

Native advertising as a technique is great because the quality and scalability of it means that it’s filling the gap between brand publishing and banner adverts. We now live and operate in a content-heavy world, so native advertising offers advertisers a degree of flexibility.

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Topics: Online Advertising, Banner Ads, Native Advertising, Clickz

3 Little Changes That Will Make a Big Difference in Your Online Advertising

Posted by Tim Nichols on Mar 6, 2015 8:00:00 AM

Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps - and a growing number of marketers are reaping the benefits.

With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world.

Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further:

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Topics: Online Advertising, SEO, SEO Recommendations, Social Media Advertising, Social Media, Content Marketing, Search Engine Optimization, Clickz

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