ExactDrive News

How To Building A Successful Online Ad Campaign

Posted by Tim Nichols

Oct 21, 2016 2:25:39 PM

If you're advertising for a business today, then the chances are you're doing it online. The digital marketing world has exploded in recent years, as more companies, organizations, and ideas race to the online sphere in an attempt to have their voices heard. Unfortunately, simply starting an online ad campaign iisn't enough - you need to make sure that you create the right campaign to appeal to your specific audience.

The key to building a successful online ad campaign starts with understanding that advertising on the internet requires more than just a computer and a little talent - it also requires discipline. Just because you have a creative ad doesn't mean that you're putting the right message across to your audience, along with the necessary call-to-action. You might even find that your ad generates leads to your website, but that it doesn't push those leads to convert. If you want to make sure your ad campaign is a success, keep the following tips in mind.

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Topics: Online Advertising, CTA, Call To Action, Audience, Ad Campaigns

7 Ways To Improve Your Conversion Rate Right Now

Posted by Adam Parikh

Aug 27, 2015 9:06:00 AM

If you're looking for easy-to-implement ways of boosting your website ROI, then conversion rate optimization may be the most effective solution. For those new to the idea of online marketing, your conversion rate refers to the amount of visitors that engage in the action that you're hoping for, when visiting your webpage. The more your conversion rate improves, the more your revenue increases.

Of course, conversion rate optimization takes time and effort, but there are ways that you can start to enhance your CRO power quickly and easily. Following are some of the best tips and tricks for improving your conversion rate, right now.

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Topics: CTA, Call To Action, Conversions, Conversion Attribution, A/B Testing

6 Ways To Use Dynamic Ads To Delight Your Clients

Posted by Scott Bagguley

Aug 4, 2015 9:07:58 AM

Knowing how to creatively market your brand, company, or product is an essential part of establishing success online today. As more businesses than ever before continue to migrate onto the Internet for a chance to get their hands on brand new clients, customers, and audiences, it's down to you to make sure that you're adapting to the latest methods of ensuring that your company stands out from the crowd.

The word "dynamic" shows up pretty frequently online today, from dynamic search engine advertisements, to dynamic retargeting and dynamic creative. The concept that we will be focusing on here is Dynamic creative - an advertising method that allows creatives to change automatically according to information about the user. In simple terms, dynamic advertisements use this creative form to adapt based on the wants and needs of the particular person viewing them. The information used could be related to the customer's location, behavior, or context, but the aim remains the same - to offer a personalized experience.

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Topics: Banner Ads, Dynamic Display Ads, retargeting, Call To Action, Dynamic Ads, Display Ad Design, Dynamic Retargeting

3 Steps to Take Your Mobile Advertising Campaigns from Zero to Hero

Posted by Brendan Beckham

Jul 9, 2015 9:18:01 AM

Despite the incredibly high amount of time that consumers are spending on tablets and smartphones, mobile advertising on a whole remains mostly an underutilized and overlooked concept. This year, mobile use finally exceeded PC use in the U.S, establishing itself once and for all as a leader in digital media marketing strategy. As innovation continues to rise and the channel of mobile marketing evolves, it seems that mobile marketing will only grow bigger.

In the United States alone, there are now 163.9 million active smartphones, and mobile consumption continues to grow. If one thing is clear about business marketing efforts, it is that mobile interaction should play a significant part. Unfortunately, the thing that remains unclear to most businesses is how they can best utilize mobile advertising to ensure that they are making the right impression with their target market. For example, should you focus your mobile effort on a desktop format? Should you develop an app or try something new?

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Topics: Call To Action, Mobile Advertising, Mobile Marketing, Mobile App, Mobile, Smartphones, Cross Device Advertising

4 Key Tips About Mobile Advertising

Posted by Tim Nichols

Jan 21, 2015 8:00:00 AM

Whether you’re involved with ecommerce or own a brick-and-mortar store, mobile advertising should be considered as part of your strategy. If not, your competition is going to have a significant upper hand. Take into consideration the growth of mobile advertising. According to a study by eMarketer, in 2010; 2.1% of digital search ad dollars were spent on mobile devices. That amount increased to 22.1% in 2013 and is expected to surpass 59% by 2017.

People now spend more time on apps than on the mobile weband advertisers are always on the lookout for ways to optimize their mobile advertising and quantify ROI.

Here are 4 key tips to help you get the most out of your mobile advertising spend and mobile advertising campaigns:

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Topics: Call To Action, Mobile Advertising, Mobile Marketing, Mobile App, Mobile, Personalization

4 Tips To Supercharge Your Retargeting Campaign

Posted by Tim Nichols

Dec 29, 2014 8:00:00 AM

Getting new traffic to your site is one thing, but creating customers out of that traffic is an entirely different proposition. As little as 2% of visitors to a website will actually become customers or take some sort of action towards a purchase, so how can advertising entice the remaining 98% to become customers? With retargeting that's how.

What is retargeting?

Retargeting is a cookie-based technology that uses a small snippet of code to 'follow' your audience around the Web. Here's how it works: a small piece of code is placed on your website. The code is unnoticeable and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops a browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know to serve ads, ensuring that they are served only to people who have previously visited your site.

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Topics: retargeting, remarketing, retargeting platforms, Call To Action, Conversions, Engagement Retargeting

5 Steps to Crafting An Effective Call to Action

Posted by Adam Parikh

May 28, 2014 10:30:00 AM

In copywriting, a call to action (CTA) is a crucial piece to your advertising campaign.  Whether you are generating leads for an online advertising campaign or getting someone to download your IPhone app, a strong CTA is the lifeblood of your business.  People are usually busy browsing on the Internet and scanning through hundreds of ads so capturing their attention is essential.

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Topics: CTA, Call To Action

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