Jul 18, 2018 9:05:00 AM

Do You Know Your Brand Values? 13 Things To Consider When Taking A Stand - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

America is in the midst of a great cultural shift. At the center of this change is a new brand of social activism -- a technology-enabled wave of consumer consciousness and support for deeply-held values and beliefs, on all points of the political spectrum.

A new study by Backslash found that 85% of Americans participated in cultural protests in 2017, and, as author Mark Manson noted in the report, "everybody feels like their values are under attack." Brands need to tread very carefully in this type of social environment if they want to avoid alienating their customer base.

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Sep 27, 2017 4:25:30 PM

Give Your Brand A Voice: The Benefits Of Launching A Podcast

As times change in the digital world businesses have begun to implement various new solutions to improve the reach and impact of their brand. If you want to stay ahead of the competition in today's competitive landscape, then you need to have a strategy for connecting with your audience that not only establishes engagement but also helps to build brand loyalty too.

Podcasting is something that has created a significant amount of popularity and success over the years. Basically, a podcast is a set of digital audio files that customers can download from your website or another location on the Internet. Users can subscribe to a podcast so that they automatically receive the digital files as soon as they're uploaded.

Today's businesses are frequently turning towards podcasts as a way of building stronger relationships with audiences and diversifying their marketing experiences. When customers can't watch videos, they turn to podcasts as a simple and entertaining method of getting information from their favorite companies. Here are just some of the benefits of launching your own podcast.

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Jul 18, 2017 12:33:15 PM

What Is Purpose Driven Marketing?

With the Internet and social media being such a massive part of our everyday life we’re connecting with friends and family more frequently than ever before. And at the same time we find ourselves confronted by companies and brands striving for our attention in the digital arena.

Purpose-driven marketing really makes the most of these touch points and aims to form a connection that’s more meaningful to the consumer.This style of marketing makes your brand's cause available to your customers and target audience, helping them to connect more fully with your brand as a whole.

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Mar 24, 2016 9:00:00 AM

Branding, Rebranding, and Uber's New Logo

Guest post by Charlotte Ahlin.

Everything from the shiny new Apple TV to the lowliest flashlight app on your phone has a brand. Branding is how companies stand out: it’s your name, your identity, your blueprint. But what happens when you change your look overnight? And we’re not talking about a little fluffing here - we’re talking a full fledged head-to-toe makeover. Well, then you pull an Uber and totally rebrand your image.

If you haven’t noticed already, Uber has completely revamped their look: out with the old black and white “U,” and in with a totally new icon in deep teal (if you’re in the U.S., anyway). So, good luck trying to find the Uber app this weekend at 4am.

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