Online Advertising News

Benefits Of Influencer Marketing

Posted by Ryan Costello on Mar 6, 2018 9:08:00 AM

The way people consume and interact with media has transformed over the last couple of years, with social media changing the way we connect on a fundamental level. Today's customers now can decide when, where, and if they're going to interact with brands, and that means that big companies are being forced to spend more time building "relationships" with their target markets.

In a world where consumers can simply tune your advertisements out, or block them from appearing on their favorite websites, it can be argued that some blunt-force advertising no longer has the impact it once had. Instead, today's brands need to think about how they can approach their customers where they spend the most time, and offer them experiences that they can appreciate, and trust.

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Topics: Brand Awareness, Brand Image, Influencer Marketing

Create And Understand Your Unique Value Proposition With These 12 Tips - Forbes.com

Posted by Tim Nichols on Feb 15, 2018 3:17:54 PM

ExactDrive is excited to be included in a recently article posted on Forbes.com.

Your brand's unique value proposition (UVP) is a critical asset that should serve as the core tenet of your marketing messaging. It tells consumers, employees, investors and other stakeholders exactly what your company offers that no others can. It defines your point of differentiation and explains why you're the right choice to help a customer solve their problems.

If your business is in its very early stages, you may not have yet created your UVP. Follow this advice from Forbes Agency Council members to help you understand and clearly articulate what makes your brand special.

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Topics: Brand Reputation, Brand Image, Forbes, Forbes Agency Council, Value Proposition

5 Ways to Ensure Brand Safety for Your Advertising Campaign

Posted by Eric Greener on Dec 9, 2015 9:00:00 AM

Whether your company employs dozens of staff members to run on a daily basis, or you're a one-man-band who advertises your services through a blog that you write yourself, it's important to remember that one of the most important things you have is your brand image. During an advertising campaign, it becomes more important than ever to ensure that you're doing everything possible to maintain the integrity of your brand, and stopping other people from damaging the image you have struggled to create.

Although the Internet has delivered many different benefits to businesses today - particularly when it comes to finding new and innovative advertising campaign opportunities, it has also delivered a host of different threats to brands, including everything from online fraud, to unauthorized distribution and brand abuse. Even social networking - a marketing concept that has allowed companies to create a more interactive relationship with their fans and customers, has led to additional risks as brand hijackers find new ways of stealing customers.

When you're conducting an advertising campaign online, make sure you consider the following five tips for keeping your brand safe and secure.

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Topics: Click Fraud, Proximic, DoubleVerify, mDotLabs, Brand Safety, PPC Fraud, Brand Reputation, Brand Image, Advertising Fraud

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