ExactDrive is excited to be included in a recently article posted on Forbes.com.
Your brand's unique value proposition (UVP) is a critical asset that should serve as the core tenet of your marketing messaging. It tells consumers, employees, investors and other stakeholders exactly what your company offers that no others can. It defines your point of differentiation and explains why you're the right choice to help a customer solve their problems.
If your business is in its very early stages, you may not have yet created your UVP. Follow this advice from Forbes Agency Council members to help you understand and clearly articulate what makes your brand special.