ExactDrive News

4 Ways To Bring Facebook Advertising Into Your Media Buying Strategy

Posted by Sarah Butera

Jan 29, 2016 12:23:00 PM

If you're part of a team that's responsible for promoting an online store, or you deal personally with a company's media buying strategy, then you'll know how difficult it can be to establish success online. Whatever you use as a marketing channel, it's never completely enough, as you always need to keep finding highly relevant sources of traffic, more conversions to meet with sales tactics, and new ways to increase repeated sales from previous customers.

Fortunately, adding Facebook advertising into your media buying strategy could be the solution that you've been searching for. Featuring over 1.39 billion active users every month, and the highest number of ecommerce orders generated through social media, advertising on Facebook offers a brand new range of opportunities when it comes to reaching out to a highly intimate and engaged audience.

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Topics: Dynamic Display Ads, Online Media Buying, Media Buying, Facebook Advertising, Facebook, Brand Awareness, Dynamic Ads, Dynamie Product Ads, Media Buying Strategy, Conversion Tracking

The Insider's Survival Guide to Online Advertising

Posted by Aaron Gibeaut

Oct 30, 2015 11:34:12 PM

If you still haven't come to terms with the true importance of online advertising yet - then you're going to need to start boosting your efforts - and quickly. The amount that companies have been spending on online advertisement has grown consistently over the recent years, and reports suggest that the numbers will only continue to go up.

Although it's true that advertising online can take some getting used to - particularly if you've been living in a World where television marketing and magazine banners are the number one way to drive people towards your business - it's impossible to get by in the professional World today without it. While online advertising can be somewhat overwhelming, it doesn't have to be if you have the right information and guidance at hand. If you feel as though you're tackling the jungle of online advertising alone - this handy insider's survival guide could be the perfect tool for making sure you come out at the end more successful than ever.

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Topics: Internet Advertising, Online Advertising, Brand Awareness, Audience Targeting, Ad Creative, Advertising Targeting, Survival Guide

5 Myths About Facebook Advertising

Posted by Aaron Gibeaut

Aug 20, 2015 8:30:00 AM

Today, there are 1.49 billion active users on Facebook. With so many people around the world using this form of social media to connect with friends, discover new things, and expand their online reach - it's no surprise that businesses want to make the most out of a possible new resource. Facebook advertising provides companies with an effective way of reaching out to target audiences - but just like anything else online today, the concept comes with a number of worrisome myths.

How much do you really know about Facebook advertising? Here, we'll discuss 5 of the most common prevailing myths about this type of online advertising.

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Topics: Facebook Exchange, Facebook Right-Hand Side Creative, Facebook Advertising, Facebook Ads, Social Media Advertising, Social Media, Facebook, Brand Awareness

7 Important Strategies For Effectively Branding Your Product

Posted by Tim Nichols

Feb 9, 2015 8:00:00 AM

ExactDrive was recently quoted in an article posted on Noobpreneur.com, which is an award winning small business online magazine offering tips and ideas for small business owners and those who want to enter entrepreneurship with the right mindset.

Developing an excellent product does not necessarily mean that a company will become the success story of their respective industry. Entrepreneurial lore is ripe with stories of companies whose less than adequate products outshine their more capable competitors. The primary reason behind this is the former’s ability to effectively brand their product, regardless of whatever shortcomings it may have. The ability to do so has become the determining factor to the success and failure of many companies, especially in a market saturated with so many similar solutions.

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Topics: Company News, Advertising Strategy, Entrepreneur, Brand Awareness

How To Sell Video Advertising To A Skeptic

Posted by Scott Bagguley

Feb 4, 2015 8:00:00 AM

If you were researching a new product, would you be more likely to read a text heavy brochure, or watch an engaging, 90-secondvideo about itIf you said ‘video’, you would be in the majority. According to the results of a recent study by media software companyLevels Beyond, 59% of consumers wouldrather watch a brand video on a brand's site. Not only that; but 61%of consumers watch branded videos when they're shared by a friend.

These statistics, along with the news that US online video-ad spend is projected to climb 30% to $7.8 billion this year, shows that video advertising is a strategy that marketers can’t afford to ignore. However, there are some skeptics out theresome marketers hesitate in online advertising becausethey claim it lacks effective measurement tools. But as technology evolves,this is changing.

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Topics: Online Advertising, Video Advertising, Brand Awareness

What’s The Difference Between Search Retargeting & Site Retargeting?

Posted by Tim Nichols

Jan 27, 2015 9:45:00 AM

As an online advertising you have probably heard the terms “search retargeting” and “site retargeting” talked about quite often. But if this is your first foray into digital marketing, you may think these terms are interchangeable – but they are not. Here’s why.

Search Retargeting

Most people still think of search retargeting as site retargeting; the practice of targeting users who have already visited your site in the hope of getting them to come back and make a purchase. But search retargeting is entirely different.

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Topics: Online Advertising, Dynamic Display Ads, retargeting, Search Retargeting, Brand Awareness, SEM

Brands Go For Gold With Experiential Marketing

Posted by Eric Greener

Oct 29, 2014 8:00:00 AM

Major sporting events such as the World Cup, Wimbledon and the Commonwealth Games always dominate the media, and each throws up a wealth of sponsorship opportunities for brands across the world. Coca-Cola, Adidas, McDonalds and Sony are just a few of the companies that have benefited from the global exposure that the partnerships have bought.

With all the excitement over, we thought we’d take a look at how some of the key sponsors used experiential marketing activations toelevate their brands.

1. Virgin Media: Commonwealth Games

Virgin Media used its partnership with Usain Bolt to launch its interactive ‘RaceBolt’ activation at the Commonwealth Games. Participantswere given the opportunity to race against the world’s fastest man over 30 meters, on a professional athletics track. Usain was on hand in virtual form, on a 40m x 3m interactive LED screen.

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Topics: Experiential Marketing, Brand Advocate, Branded Content, Brand Awareness

How To Win The Trust Of A Skeptical Consumer

Posted by Tim Nichols

Oct 24, 2014 8:00:00 AM

Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Last year, in New York's Central Park, an old man was selling "Banksy paintings" for $60 apiece. His booth was next to others, selling everything from second-hand books to fruit and vegetables.

During the entire day, only three paintings were sold, but what looked like any other booth was actually a provocative stunt by the artist Banksy himself. The works of art were real and their lucky new owners had snatched a bargain worth tens of thousands of dollars.

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Topics: Marketing Strategy, Brand Awareness, Skeptical Consumer

The Rise Of The Gigabit City

Posted by Adam Parikh

Oct 23, 2014 8:00:00 AM

Send your hologram to that meeting in New York, rather than going yourself. Experience everything Australia has to offer from the comfort of your living room. Instantly 3D-print that gadget you saw on television and get it delivered by drone messenger.

The age of gigabit connectivity is dawningand these are just a few of the predictions in a report called ‘Killer Apps in the Gigabit Age’, which tries to envisage how the next generation of Internet connections will change our lives.

The report works on the premise that, just as dial-up Internet access brought email into the mainstream and broadband spurred video streaming and social networking; gigabit-speed Internet will introduce us to a new set of technologies that will allow formore meaningful brand experiences.

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Topics: Marketing Strategy, Wearable Technology, Gigabit Internet Marketing, Gigabit, Gigabit City, Brand Awareness

Give Your Brand A Voice With Podcasting

Posted by Tim Nichols

Oct 22, 2014 10:48:00 AM

The human voice can convey much more meaning through tone and inflection than the printed word will ever be able to. It’s why millions of people across the World sat, fixated, during the Golden Age of Radio – listening to everything from adventure and drama, to classical music concerts and news.

As broadcast radio gave way to television, and television to the Internet, it comes as no surprise that, spurred on by technological advancements, broadcast radio has come full circle with podcasting.

What is podcasting?

Podcasting involves the creation of one or more audio or video files that are released episodically,over the Internet. Listeners download the files, and either play them on a computer or listening device, such as an I-Pod, at a time and place which suits them.

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Topics: Branded Content, Podcasting, Brand Awareness

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