Psychologists have long believed there to be differences between the right and the left sides of the brain. The right side of your brain is responsible for imagination and creativity, while the left side handles the details and implementation.
Marketing was once considered to be the realm of creative, right-brain types,butwith advances in technology and the wealth of demographic, behavioral and transactional data at our disposal, many marketers now regard analytics as an integral part of their marketing strategy.
Left-brain marketing focuses on automation, analytics, and consumer insight gained through data and numbers. It is often referred to as a “black and white” approach, while the right side of the brain brings the ‘color’, imagination and personality to a campaign.