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The Importance Of Blogging In The Digital World

Posted by Tim Nichols on Sep 11, 2014 8:30:00 AM

Blogging has come a long way since it first appeared in the late 1990’s. It was originally used as a platform to share a person’s thoughts, feelings and opinions. In today’s digital world however, blogging is regarded as a powerful, long-term marketing asset that can generate traffic and leads to your business.

If your company does not have a blog that is updated on a regular basis, you are missing out on an opportunity to increase your company’s visibility, client base and bottom line.

Why is blogging important?

1.) Blogging drives traffic to your website:

Blogging is an ideal way to increase the amount of traffic your website receives. If you provide information that is engaging and relevant to your audience, it will encourage repeat visits to your website.  

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Topics: SEO, SEO Recommendations, Social Media, Blog

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