Online Advertising News

If Adverts Told the Truth, What Would They Look Like?

Posted by Adam Parikh on Apr 24, 2018 9:03:00 AM

We all say that "honesty is the best policy" - but even that's a little white lie. Human beings can only handle the truth in small doses. In other words, we like honesty when it makes us feel good. Did that dress really make her look fat? Did he really do a good job with that DIY (do it yourself) project?

If we were totally honest with ourselves, we'd admit that we love a lie from time to time - particularly those lies that give us an excuse to do what we want to do, say what we want to say, and wear what we want to wear. Of course, when it comes to lying - marketers and advertising experts are some of the biggest fibbers of them all.

Marketing blurs the lines between honesty and truth in a truly artistic way. The best marketers know that if they want to get the sale, they need to give their prospects a hint of truth, sweetened by an entire butt-load of delicious, sugary lies.

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Topics: Ad Creatives, Programmatic Advertising, Benefits Online Advertising

The Benefits of Online Advertising: An Efficient Way to Reach Customers

Posted by Scott Bagguley on Apr 18, 2018 9:05:00 AM

While the world of online advertising may seem somewhat intimidating at first, it can actually streamline your marketing campaign. Not only can online advertising save you money, reach a broader audience, convert more viewers into clients and target the appropriate audience, but you can generally set up most of your campaigns from the privacy of your office or home.

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Find out what type of online advertising you should be using to target your future customers.

Benefits Of Display Advertising

Display advertisingis another one of the most common forms of online marketing. This is also referred to sometimes as pay-per-impression advertising. This type of marketing utilizes banner ads that are generated on specific websites to drive traffic to your website. Unlike search engine marketing, you'll usually see display advertising on specific sites--not necessarily search engine results.

Cost: The cost of display advertising often depends on the website where you'd like to advertise. Sometimes publications broker these deals, and sometimes third-party affiliate networks can broker them. The higher the readership, the higher the cost.

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Topics: display advertising, Real-Time Bidding, Real-Time Media Buying, Native Advertising, SEM, Display Retargeting, Keyword Search Advertising, Programmatic Advertising, Benefits Online Advertising

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