Online Advertising News

Using Behavioral Data To Drive Online Engagement

Posted by Ryan Costello on Dec 21, 2017 9:00:00 AM

Today, we're living in a hyper-connected digital world, where consumers have countless options to choose from, and numerous distractions during the purchasing journey. As retail bankruptcies continue to increase by 24% year-over-year, it's important for marketers to figure out how they can break through the chaos, saturation, and noise, and engage their customers in the right places, at the right times.

If we look at some of the industry leaders in customer experience, such as Amazon and Netflix, we begin to see that learning from behavioral data is a crucial element on the path to success. With behavioral data, it's possible to personalize thecustomer experience and naturallyenhance engagement. For instance, 35% of the sales Amazon makes come from their ability to suggest products based on previous purchases.

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Topics: Behavioral Targeting, Behavioral Advertising, Data Management, Data, Data Strategy, Behavioral Data

Benefits of Behavioral Targeting

Posted by Adam Parikh on Feb 23, 2017 3:32:19 PM

Behavioral targeting is a unique form of marketing that focuses on delivering advertising experiences to customers based on the behaviors they have demonstrated to your company. In other words, it works by looking at the purchasing actions of your prospective buyers, and strategizing a selling solution that appeals to the habits that might be unique to your specific audience.

Behavioral targeting focuses on monitoring user activity in relation to your business, and helps you to take the specific needs and interests of your customer into account. Because this form of marketing is more relevant, and based on the needs of your specific audience, it's generally not only an effective solution for companies, but a preferable option for customers too.

But what are the most significant benefits associated with behavioral targeting?

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Topics: Online Advertising, Behavioral Targeting, Behavioral Advertising, Click Through Rates, Conversion Rate

3 Key Benefits of Behavioral Targeting

Posted by Eric Greener on Mar 8, 2016 9:00:00 AM

The simplest way to define behavioral targeting, is as a type of marketing technique that has been used online for a number of years now, as a way of allowing businesses to reach out to their target audience. As the name alone is capable of suggesting, behavioral targeting can allow for entrepreneurs to match their sales tactics to the common Internet activity and purchasing behavior shown by their prospective buyers. In other words, behavioral targeting allows marketers to create the advertisements and promotional opportunities that their audience is actually seeking.

Because behavioral targeting not only monitors user activity, but also takes the interests of any specific consumer into account, it has generated a great deal of appreciation within the media market. In fact, behavioral targeting isn't only preferred by business owners looking to increase their traffic - it's a preferable option to Internet users too. The statistics speak for themselves.

Following, we'll address three of the best benefits of behavioral targeting, so you can decide whether it's the right move for your business.

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Topics: Behavioral Targeting, Behavioral Advertising

10 Significant Advertising Topics of 2015

Posted by Tim Nichols on Dec 17, 2015 8:30:00 AM

Over the course of 2015, a number of important trends have emerged in the world of online advertising and digital development. From understanding ad viewability, banner fatigue, and dynamic ads, to making use of new concepts like mobile advertising, video, and social media, every brand is constantly on the search for new ways of making their particular product or service more appealing to the masses.

In the world of marketing, online advertising is always going to be an essential way to improve your brand presence, get your voice heard, and enhance conversions, but in order to stay ahead of competitors, it's crucial that you know the latest tactics and trends in place. For instance, do you know how to utilize retargeting and behavioral targeting as a way of reaching out to your audience on a more personal level? Do you understand the risks that you face with advertising online, and how to fight back against threats like click fraud?

As we approach the New Year, now is the perfect time to cover some of the most significant advertising elements that continue to be in play, so that you can start your upcoming campaign with support from the latest, and most relevant information.

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Topics: Click Fraud, Online Advertising, Ad Viewability, Behavioral Targeting, retargeting, Facebook Advertising, Video Advertising, Mobile Advertising, Conversions, Social Media, Behavioral Advertising, Dynamic Ads, Advertising 2015, Banner Fatigue

What the Heck Is Behavioral Advertising?

Posted by Tim Nichols on Mar 9, 2015 8:00:00 AM

As a consumer, you may well have noticed that advertising seems to follow you around the web. As a digital advertiser, you may well be responsible for that type of online advertising. Either way, you cannot escape what’s known as behavioral advertising.

But what exactly is behavioral advertising, how does it work and how is it different from what you’re already doing? Keep reading to find out.

Targeted & Personalized Marketing

Behavioral advertising has been around for years. In its pre-Internet form, it consisted of direct special mailings to repeat customers. But today, behavioral advertising has gone online, and involves servingpersonalized ads to individuals, based on their previous online behavior and interests.

With behavioral advertising, two people seeing the same web page may be served with completely different ads. Let’s take two surfers for example.One is an outdoors man who enjoys hiking, while the other is a huge fan of the theater. They’re both planning a visit to South Florida and end up on the same website to book their trips. But while the outdoors man will see ads for the local parks or hiking groups, the theater enthusiast will see ads for tickets to upcoming shows.

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Topics: Behavioral Targeting, Behavioral Advertising

3 Key Tips About Behavioral Advertising

Posted by Tim Nichols on Feb 18, 2015 8:00:00 AM

Have you ever wondered how banner ads seem to know what you are thinking? That you were coveting that new pair of Jimmy Choo’s, or that vacation in the Bahamas? Or, have you been curious about how that dynamic banner ad knew to tell you about the new coffee shop that has opened at the end of your street?

Every time you surf the Internet, advanced data mining operations are cataloging your interests, so that businesses can serve you personalized advertisements. The practice is known as “Interest Based” or “Behavioral Advertising (or behavioral targeting,” and it enables advertisers to speak directly to their target audience with timely and relevant messages.

What is behavioral advertising?

As opposed to direct marketing, where advertisers send the same message to everyone,behavioral advertising takes online information and uses it to tailor the message to the user.

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Topics: Behavioral Targeting, Dynamic Display Ads, Personalization, Behavioral Advertising, Segment, Audience

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