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Apr 19, 2022 3:35:00 PM

3 Facts About Online Ad Viewability You Must Hear

Ad viewability is a buzzword of sorts. But it’s a buzzword that is grounded in logic. Because any conversation about ad viewability is really a discussion about how a campaign has performed.

Online ad viewability is attracting a lot of attention from advertising who is becoming obsessed with who is seeing ads. Viewability-based metrics are being forensically studied, but in doing so, aren’t we missing the whole point about advertising? Namely, that advertising isn’t an exercise in vanity. Brands shouldn’t be chasing views, but instead focusing on putting the right ads in front of the right people at the right time.

Advertisers are often reluctant to pay for low-viewability inventory, while the topic of the day always seems to be wasted ad spend. Ad viewability is an important subject matter, but only in the right context. To that end, here are 3 things about online ad viewability that need to be addressed.

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Mar 16, 2022 7:30:00 AM

7 Simple Things Every Online Advertising Campaign Needs to Succeed

You might have the most amazing company product or service in the world - but what you can offer to your customers won't matter unless you can find a way to let them know about you. Advertising is one of the most crucial paths to customer awareness there is, and the goal of any advertising program should be to reach out to the largest possible audience, with the smallest impact on your budget. If it's done properly, the right online advertising campaign can be the most beneficial thing you invest in for your business. Unfortunately - like many parts of running a business - online advertising can be a tricky thing to perfect. With that in mind, here are seven of the simplest and most important things you and your online advertising campaign will need in order to succeed.

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Dec 12, 2021 5:53:00 PM

5 Ways To Build The Best Banner Creatives For Your Ad Campaign

Today, it's safe to say that businesses have more opportunities and more avenues for advertisement than ever before. However, deciding on an effective advertising method - particularly when your business is small or mid-sized, can be difficult, depending on the resources that are available to you. Creative marketing can be time-consuming and expensive when done improperly, but when you know how to get the most out of your creatives, you can be rewarded with the revenue that your company so desperately needs to survive.

Online advertising is an essential part of gaining steam in the business world today, and part of delivering great advertising campaigns on the World Wide Web can be attributed to the delivery of highly effective and eye-catching creative. Regardless of who you're selling to, the right creative can lead to brand recognition, which leads to conversions, profits, and of course: business success. So how do you build the best creatives for your campaign?

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Dec 9, 2021 10:00:00 AM

Improve Click Through Rates

Most companies put a great deal of time and effort into their advertising campaigns. After all, you could have the best idea for a service or product in the world - but you're not going to start making a profit until you start getting the right level of exposure. Perhaps the best way to advertise today is online - as more people are browsing the web through their smartphones, laptops, tablets, and desktops than ever before.

However, a problem occurs when you place your banner ad online, and start to notice that people aren't clicking on it as often as they should be. CTR - or click-through rate, is one of the most important metrics that can be measured during an online advertising campaign. The reason for this is that the click-through rate calculates exactly how much your ad is resonating with the people who see it. So what can you do if your click-through rate is lower than you would like?

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Jul 19, 2021 8:32:00 PM

What the Heck Is Ad Viewability?

Do you knowexactlyhow many people are viewing your online ads? No? Well, its sad to say that it’s probably a lot fewer people than you think. In fact, a study by Google found that more than half (56.1%) of online display ad impressions are not seen by consumers. This means that you may have effectively been throwing your digital ad money away.

Impressions versus viewability

Advertisers have traditionally used impressions as a metric to measure ad performance. Yet many of these impressions result from page visits in which the visitor never actually sees the ads, either because they’re displayed too low, or worse — the impression is down to a bot.

The way around this is to embrace ad viewability - which looks at whether an ad is actually in view to readers on publishers’ websites.Advertisers that embrace ad viewability over impressions will learn which placements are worth the investment.

Above-the-fold (ATF) impressions, for example, do not promise ad viewability. In fact, less than half of ATF impressions are actually viewable, due to the fact that: Many visitors start scrolling down as soon as they visit a page and see top ads for less than a second, and ad vendors self-categorize what constitutes “above” and “below” the fold, which can persuade clients into over-paying for a less-than-suitable placement.

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Jul 12, 2021 11:45:00 AM

7 Things That Really Great Online Media Buyers Do

Establishing an identity and presence online is one of the most important things that any business can do today. While there are many different forms of marketing available, one of the more popular options comes in the form of media buying

A sub-section of advertising management, media buying takes place when a company or individual responsible for a company's advertisement strategies purchases real estate on a site. To become a truly amazing media buyer, you need to master the art of negotiating placement and price to ensure that you're getting the best possible value for your money. This will enhance your chances for ultimate ad viewability and user interaction.

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Jun 10, 2021 9:45:00 AM

4 Hurdles Ad Traffickers Commonly Face

For those who don't know, ad trafficking is a technique used in marketing and sales strategies, intended to sell advertising services to businesses and various other clients. The ad trafficking agent responsible for managing these advertisements will place the media and creative in strategic locations to enhance the chances that interested customers will see it, and convert.

Typically, professional Internet ad traffickers will work closely with their clients to carefully develop and place banner ads or similar tools on a range of specific websites. The aim is to create an effective advertising campaign based on recognizing the ad formats most likely to attract the attention of the client's target market. Depending on how successful a particular ad series may be, the client may request additional impressions when they feel as though the trafficking is generating a higher level of conversions, and the client will be able to have input throughout various stages of the ad campaign.

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Apr 30, 2021 11:45:00 AM

5 Ways to Avoid Banner Ad Fatigue

Although some people believe that banner ads are losing their relevancy - the statistics suggest otherwise, with approximately 64% of marketers increasing the amount of money they spent on display advertising in 2013. This year, display advertising is forecast to grow by a further 21% - but how do you make sure that your display creative is as effective as it should be?

Advertisement fatigue and banner blindness are two common, and highly detrimental problems in the world of display advertising. Where banner blindness describes a users' tendency to ignore ads because they have grown used to the same old format, ad fatigue refers to the decline in click through rate and conversion after banners have been left to run for a certain amount of time. The truth is that no matter how exciting your creative may be when you first design it - after a while it will lose its novelty, and users will start to lose interest

So what can you do to make sure that your advertisements stay engaging for as long as possible? The following 5 tips should help you to kick start your advertising campaign, and avoid the strain of banner ad fatigue.

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Apr 27, 2021 4:00:00 PM

5 Tips For Designing Better Banner Ads

Banner ads are almost as old as the Internet itself. And they’re still alive and kicking. The trouble is, there are a number of issues with banner ads. If you get them wrong, at best you’re wasting your time; at worst, you’re butchering your brand.

Many online advertising experts dislike banner ads. Lots of customers even hate them. But here’s the thing: they can work extremely well. Online display advertising is an integral part of any multichannel campaign. Thanks to data and advanced analyzing techniques, businesses can verify that millions of ad impressions help drive traffic, conjure up leads and even convert.

It’s almost like it’s fashionable to slam banner ads. Opinion pieces about the sheer ineffectiveness of banner ads are commonplace, but consumer behavior often tells a different story. The truth is probably somewhere in the middle. Banner ads are like any other form of advertising. They can be compelling, efficient and profitable, or intrusive, ugly and repetitive, all depending on how you design them.

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Apr 22, 2021 9:30:00 AM

3 Lessons You Can Learn From The 1st Ever Banner Ad

Banner ads go back a long way. In fact, the very first banner ad appeared on hotwired.com (now Wired.com) on 27 October, 1994. The copy read: “Have you ever clicked your mouse right here? You will.” And there was an arrow pointing to the right-hand side of the ad.

To say that the ad was successful is an understatement. In the first four months of its existence, 44% of those who saw it clicked on it. How CEOs would kill for that sort of click-through rate in today’s online advertising campaigns, eh? Certainly the client, AT&T, were impressed.

Let’s put that stat into perspective. Research tells us that only around 4 people out of every 10,000 click on a banner advertisement these days. Or, put another way, why did that first banner ad generate more clicks with 10 impressions than the average banner ad in 2015 generates with 10,000 impressions (besides that it was a new concept and piece of advertising content that no one had ever seen before)?

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