ExactDrive Advertising News

Is It Time To Change Campaign Creatives?

Posted by Tim Nichols

Sep 9, 2016 9:49:52 AM

One of the most important features in the world of online advertising, and digital marketing, is the creative that you choose to display to the world. That creative is the first image that your potential clients, customers, and even future partners will use to get an idea of your company, and it not only needs to draw them towards your website, but it also needs to establish the uniqueness of your brand.

Ad creative needs to be bold, inviting, and engaging so that they can hook in the viewer before that person is distracted by something else, such as a new piece of content, or a decision to check their social media pages. Unfortunately, simply creating amazing ads the first time around won't be enough to keep your audience engaged - you'll also need to keep changing, updating, and refreshing your campaign creatives to stay ahead of the competition.

The problem is, it can be difficult for marketers and business-minded individuals alike to recognize when their creative is going stale. So how do you know when it's time to change up your campaign?

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Topics: Banner Ads, Ad Creative, A/B Testing, Engagement, Campaign Creatives, Ad Testing

Was That Click On The Banner Ad As Good For You As It Was For Your Customer?

Posted by Elise Kuhlow

May 17, 2016 9:30:00 AM

Was_it_good_for_you.jpgBanner ads have gotten something of a bad reputation over the years - mostly because digital marketers really didn't understand how to use them until very recently. A lot of advertising experts have delivered informative articles and blogs about how you can upgrade and improve your banner advertisements to encourage greater numbers of clicks, and better engagement from your audience, but few people focus on how banner ads can continue to give brands value too.

After all, while it's important to make sure that you're giving your customers a good experience with your marketing efforts, it's also essential to ensure that your marketing budget is being spent on measures that actually profit you in some way. Following, we'll address some of the things that banner advertisements really do well, so you can determine how each click is really having an impact on your business.

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Topics: Banner Ads, Click Through Rates, Ad Creatives, Banner Ad Development

Using Google Analytics for Banner Ad Development

Posted by Elise Kuhlow

Mar 17, 2016 9:00:00 AM

The online world of advertising as we used to know it has changed over the recent decades. Where banner ads used to earn about a 44% CTR, today, these ads have to work much harder if they want to get the attention of an audience, and convince that audience to progress into action. Although trying out new creative solutions and thinking outside of the box with your banner creations can help, one of the best solutions for developing successful banner ads lies within the welcoming arms of Google Analytics.

If you've been spending your advertising budget on just about any kind of advertising, then one of the most important things you'll need to ensure that you're not simply wasting your money, is follow and analyze the performance of those ads. Although you may not necessarily make your banner ads directly through Google analytics, you can use those analytics to improve the banner creatives you do create, and increase your chances of click-through and conversions.

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Topics: Banner Ads, Display Ad Design, Ad Creatives, Google Analytics, Banner Ad Development

Why Dynamic Ads are Here to Stay

Posted by Tim Nichols

Mar 3, 2016 11:09:48 AM

If you work in the World of online advertising, it can seem as though there's a new buzz word appearing almost every single day. Lately, there has been a great deal of interest in the media around the idea of programmatic advertising and dynamic ads. From a marketing perspective, dynamic ads could be the next step in how to find a customer during their ideal decision making circumstances - which makes it a powerful weapon for savvy companies.

The alternative to dynamic advertising, typically referred to as native advertising, is similar to simply throwing ads into the wind and hoping they'll hit someone that might be convinced to buy your product and service. In order for you to get any results, that handful of advertisements you throw out will need to come into contact with a large number of different people. Alternatively, new digital tactics like dynamic ads are much smarter, as they are triggered by a specific action, buying decision, or demographic. This ensures that you spend as little of your ad budget as possible, while still hitting the mark for brand awareness.

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Topics: Banner Ads, Dynamic Display Ads, Dynamic Ads

4 Finishing Touches for Your Dynamic Ads

Posted by Scott Bagguley

Jan 7, 2016 8:30:00 AM

On the surface, Dynamic Search Ads simply look like any other Google AdWords content, except for the fact that the headline typically echoes the exact search phrase the user typed in to begin with. However, unlike typical Google AdWords content, Dynamic Search Ads are presented based on the content of your website, meaning that you won't have to maintain awkward lists of keywords.

Dynamic search ads work by using the web crawling technology of google to carefully target relevant queries according to the content on your website. Incrementally, traffic that you receive through dynamic search ads can be used to help fill the gaps in your keyword campaigns - ensuring a greater return on investment.

If you have been considering the value of using dynamic search ads for some time now, you may be wondering how to make the most out of your investment. Below we will cover a brief introduction of who should be using dynamic search advertising to begin with, and how these people can maximize the results of their campaigns.

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Topics: Banner Ads, Dynamic Display Ads, Search Retargeting, Dynamic Ads, Dynamic Retargeting, Segmentation, Banner Fatigue, Landing Pages

4 Tips For Improving Your Search Retargeting Efforts

Posted by Tim Nichols

Dec 2, 2015 1:06:41 PM

Any business with an online presence knows the challenges involved in directing new traffic to their website. Unfortunately, the difficulty doesn't stop there, as once you've enticed a visitor onto your site, you also need to convince them to convert into customers. Less than 5% of website viewers will actually take action towards a purchase the first time they visit your site - but retargeting can help to entice the remaining majority to return and convert.

Retargeting is a technology that relies upon digital cookies to track your audience's movements across the webInternet. By placing a piece of code on your website, you can have a cookie dropped into your viewer's browser when they arrive on your landing page, and that cookie will inform your retargeting provider of which ads should be served. Similarly, search retargeting tracks users according to the previous keyword searches they have conducted, allowing you to display personalized advertisements to your visitors.

Search retargeting can be a powerful tool for conversion optimization, but just like anything else in advertising, there are usually ways that you can improve and maximize your search retargeting efforts. If you want to make sure your search retargeting campaign is primed to get the right results, consider the following 4 tips.

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Topics: Banner Ads, retargeting, Search Retargeting, A/B Testing, Ad Creatives, Pixels, Burn Pixels, Segmentation

5 Ways To Build The Best Banner Creatives For Your Ad Campaign

Posted by Elise Kuhlow

Oct 14, 2015 9:28:00 AM

Today, it's safe to say that businesses have more opportunities and more avenues for advertisement than ever before. However, deciding on an effective advertising method - particularly when your business is small or mid-sized, can be difficult, depending on the resources that are available to you. Creative marketing can be time-consuming and expensive when done improperly, but when you know how to get the most out of your creatives, you can be rewarded with the revenue that your company so desperately needs to survive.

Online advertising is an essential part of gaining steam in the business world today, and part of delivering great advertising campaigns on the World Wide Web can be attributed to the delivery of highly effective and eye-catching creative. Regardless of who you're selling to, the right creative can lead to brand recognition, which leads to conversions, profits, and of course: business success. So how do you build the best creatives for your campaign?

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Topics: Online Advertising, Banner Ads, Ad Creative, Ad Creatives

5 Ways to Avoid Banner Ad Fatigue

Posted by Scott Bagguley

Sep 29, 2015 9:00:00 AM

Although some people believe that banner ads are losing their relevancy - the statistics suggest otherwise, with approximately 64% of marketers increasing the amount of money they spent on display advertising in 2013. This year, display advertising is forecast to grow by a further 21% - but how do you make sure that your display creative is as effective as it should be?

Advertisement fatigue and banner blindness are two common, and highly detrimental problems in the world of display advertising. Where banner blindness describes a users' tendency to ignore ads because they have grown used to the same old format, ad fatigue refers to the decline in click through rate and conversion after banners have been left to run for a certain amount of time. The truth is that no matter how exciting your creative may be when you first design it - after a while it will lose its novelty, and users will start to lose interest

So what can you do to make sure that your advertisements stay engaging for as long as possible? The following 5 tips should help you to kick start your advertising campaign, and avoid the strain of banner ad fatigue.

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Topics: Banner Ads, Dynamic Display Ads, Dynamic Ads, Display Ad Design, Ad Creative

Improve Click Through Rates

Posted by Adam Parikh

Sep 28, 2015 11:44:00 AM

Most companies put a great deal of time and effort into their advertising campaigns. After all, you could have the best idea for a service or product in the world - but you're not going to start making a profit until you start getting the right level of exposure. Perhaps the best way to advertise today, is online - as more people are browsing the web through their smartphones, laptops, tablets, and desktops than ever before. According to an infographic published in 2013, there are more than 2 billion people (or potential customers) on the internet, just waiting to see your ad.

However, a problem occurs when you place your banner ad online, and start to notice that people aren't clicking on it as often as they should be. CTR - or click through rate, is one of the most important metrics that can be measured during an online advertising campaign. The reason for this is that click-through rate calculates exactly how much your ad is resonating with the people who see it. So what can you do if your click through rate is lower than you would like?

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Topics: Banner Ads, SEO, SEM, A/B Testing, Click Through Rates, CTR

4 Hurdles Ad Traffickers Commonly Face

Posted by Tim Nichols

Sep 23, 2015 1:36:00 PM

For those who don't know, ad trafficking is a technique used in marketing and sales strategies, intended to sell advertising services to businesses and various other clients. The ad trafficking agent responsible for managing these advertisements will place the media and creative in strategic locations to enhance the chances that interested customers will see it, and convert.

Typically, professional Internet ad traffickers will work closely with their client to carefully develop and place banner ads or similar tools on a range of specific websites. The aim is to create an effective advertising campaign based on recognizing the ad formats most likely to attract the attention of the client's target market. Depending on how successful a particular ad series may be, the client may request additional impressions when they feel as though the trafficking is generating a higher level of conversions, and the client will be able to have an input throughout various stages of the ad campaign.

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Topics: Banner Ads, Conversions, Ad Trafficking, Ad Operations

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