According to Brendan Behan, an Irish writer and playwright, there‘s no such thing as bad publicity - except for your own obituary. Is he right?
Businesses that find success through controversy might be scorned in public, but theycan often attract enough consumers to suggest that the emotional responseacts as form of free advertising. And in terms of their bottom line, they may not seem to suffer. Maybe they have a monopoly on the marketplace and a league of followers who love what they do enough to revel in the controversy (or ignore it)?
But courting controversy is very different to a media stunt or PR campaign turning sour.There’s nothing more powerful than a polished, engaging and emotive PR stunt. But similarly, there’s nothing more damaging for a business than PR going pear-shaped. Here are some media of the biggest disasters – do you agree with Mr Behan?