Online Advertising News

4 Reasons Why Programmatic Ad Buying Is Important

Posted by Tim Nichols on Nov 18, 2015 7:56:00 AM

Programmatic advertising - which is the purchase of media inventory based on audience-focused factors - has recently established itself as one of the most popular topics in the world of digital marketing. Within the B2B community, programmatic ad buying has taken center stage for companies looking to get ahead of the trends, to innovate and optimize how they reach out to and connect with potential customers and clients.

The programmatic ad buying process utilizes automated technology for the buying and selling of digital media, across a wide range of websites. This option is generally used as a fast-paced, effective alternative to relying on human interaction to secure ad placements. Basically, if you use a machine to deliver or purchase a digital ad, then you've become a part of a programmatic transaction.

Read More

Topics: Programmatic Media Buying, Behavioral Targeting, Real-Time Bidding, Real-Time Media Buying, RTB, Cross Device Advertising, B2C, Programmatic Ad Buying, Cross-Channel, B2B

Recent Posts

Test Drive It

Receive Updates

Popular Posts

Posts by Topic

View All >