Online Advertising News

LinkedIn Sees New Life Among B2B Marketers

Posted by Adam Parikh on Feb 5, 2018 10:01:00 AM

Logo-LinkedIn.jpgWhile other social media channels like Twitter and Facebook struggle to stay ahead of the pack when it comes to engaging with consumers around the world, B2B platform LinkedIn has boosted its position within the marketplace. By making several distinctive changes to the user interface throughout 2017, LinkedIn have ensured that they're in prime position to help companies get the most out of B2B social marketing during 2018.

Today, many experts suggest that in the year ahead, a greater number of B2B marketers will be tapping into the potential that LinkedIn has to offer when it comes to establishing connections with new prospects, partners, and innovators in the marketplace. The question is, how can you make sure your LinkedIn profile is prepared for 2018?

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Topics: Linkedin, B2B

4 Reasons Why Programmatic Ad Buying Is Important

Posted by Tim Nichols on Nov 18, 2015 7:56:00 AM

Programmatic advertising - which is the purchase of media inventory based on audience-focused factors - has recently established itself as one of the most popular topics in the world of digital marketing. Within the B2B community, programmatic ad buying has taken center stage for companies looking to get ahead of the trends, to innovate and optimize how they reach out to and connect with potential customers and clients.

The programmatic ad buying process utilizes automated technology for the buying and selling of digital media, across a wide range of websites. This option is generally used as a fast-paced, effective alternative to relying on human interaction to secure ad placements. Basically, if you use a machine to deliver or purchase a digital ad, then you've become a part of a programmatic transaction.

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Topics: Programmatic Media Buying, Behavioral Targeting, Real-Time Bidding, Real-Time Media Buying, RTB, Cross Device Advertising, B2C, Programmatic Ad Buying, Cross-Channel, B2B

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