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Oct 19, 2020 3:28:01 PM

10 Industries Likely To Benefit From AR/VR Marketing - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

As augmented reality and virtual reality are taking the world by storm, especially in the current context where technologies that connect remotely are more valued than ever, a growing number of businesses are becoming aware of the benefits of using X reality in their operations.

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Sep 6, 2018 1:42:00 PM

10 Ways Agencies Are Using VR And AR For Business - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols, co-founder of ExactDrive Inc.

Virtual and augmented reality are two hot topics right now in marketing and business, and they're slowly making their way into the mainstream. Many people want to be a part of implementing exciting technologies like these but don't know where to start, especially in a business setting.

To help better understand how agencies are putting this tech to use, we asked members of the Forbes Agency Council how their companies do so. Their best answers are below.

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Oct 30, 2014 8:00:00 AM

Augmented Reality: Get Creative With Your Marketing

We live in a busy, cluttered world where consumers are bombarded with messages from every business under the sun. Brands interrupt our social media news feeds, our TV programs, our podcasts, videos and our browsing. You can’t walk down the street, take a train or step in a taxi without seeing some kind of marketing.

The problem with this, for businesses, is that consumers start to tune out to the different forms of communication. When this happens, how do brands get heard? The answer is: they need to get creative.

What is ‘augmented reality’?

It’s an image of a real-world environment that has been supplemented by something computer-generated, such as sound, video or special graphics.

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