May 8, 2018 9:03:00 AM

Pandora Enters the World of Programmatic Advertising

Entertainment specialists Pandora recently announced that they will now be offering their audio inventory to consumers programmatically through demand-side platforms.

The move to audio programmatic advertising comes at a time when the industry is seeing a significant shift in audio advertising techniques. The digital revolution is making new high-performance solutions available to brands around the world, as consumers flock to streaming platforms to binge on their favorite songs, bands, and television programs.

I'm Interested in Audio

In a world where customers own more smart speakers and subscription services than ever before, and connected cars are beginning to make their way into the mainstream, it seems that the future of digital advertising might be in audio. In fact, the Edison "Share of Ear" study for 2017 found that consumers currently spend four hours per day listening to audio.

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Apr 4, 2018 9:03:00 AM

How To Create Effective Programmatic Audio Advertising For Your Campaigns

It doesn't matter what kind of customers you're trying to speak to, what culture they come from, or how old they are, audio will always demand attention. Whether it's music on the radio or the sound of a television playing in the distance, you'd be surprised just how much information comes from the things you hear.

I'm Interested in Audio

Audio advertisements can potentially rival the television ad in terms of reach and engagement according to research conducted by RAJAR. In fact, around 3.7 million adults currently listen to podcasts on a regular basis - which is almost 7% of the adult population of the world. What's more, in the United States, radio is currently ahead of all other platforms in terms of weekly reach - with 93% of the population between the ages of 12 and 54 tuning in.

While video and text-based content will always be important for the marketing world, it's worth thinking about how you can get involved with the potential of programmatic audio advertising.

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Feb 20, 2018 9:03:00 AM

Branded Audio Goes Mainstream: Why Your Company Needs It

A lot of businesses spend a great deal of time and money enhancing the visual components of the brand. In fact, companies today are also putting more thought into their written elements too, from the copy on their website to the content on their product packaging. Yet, countless organizations still fail to pay much attention to their audio branding components.

While branded audio might not be the first thing you think about when you're looking for ways to boost awareness for your company, the truth is that the right sound can be just as important as a logo or business name when it comes to building connections with your customers. Many of today's customers recognize MGM films by the roar of the lion at the beginning of a movie and can sing along to the short tune at the end of an Intel commercial.

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Jul 20, 2017 9:03:00 AM

What Is Programmatic Audio Advertising?

Before we get into the details of programmatic audio advertising, what exactly isprogrammatic advertising itself? Put simply, programmatic advertising isa way of buying digital ad space via software - as opposed to the traditional process ofhuman negotiation.

Using machines to buy ads is actually a really efficient way of buying advertising space, because both buyers and salespeople can be expensive and unreliable in the real world. With the use of machines the whole process is slicker and smoother than buying through RFP (Request for Proposal).

I'm Interested in Audio

On top of this, when the selling, buying, placement and optimization of media space is automated, marketers and advertisers can deliver more customized and personalized messages to audiences based on real-time data – this isn’t the case with RFP.With programmatic you get targeted dataabout things like music-based psychographic groups, weather and traffic patterns, purchase behavior and other environmental, population and consumer trends.

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