ExactDrive Advertising News

Benefits Of Local Online Advertising

Posted by Tim Nichols

Feb 16, 2017 2:00:00 PM

Lets discuss the benefits of local online advertising. As a business, you may be tempted to spread your marketing efforts as far and wide as possible, to catch as many potential customers as you can. Unfortunately, while a global approach to your marketing strategies might seem like a good idea to begin with, the truth is that it can limit your chances of success.

When you attempt to compete with huge companies for global ad purchases, then you're placing yourself in a difficult position - particularly if you're a small business. The chances are that you won't have the ad budget, or the brand authority that you need to make the right impact, and you could end up under utilizing your money on strategies that provide limited enhancements your bottom line.

An exciting solution for smaller businesses, is to consider localized ad buys, which are designed to attract a very specific geographical selection of people. These localized ads are based around your specific area, and are targeted to draw people who are browsing certain websites or searching for specific keywords that are linked to your location.

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Topics: Online Advertising, Media Buying, Demographic Targeting, Audience Targeting, Local Advertising, Locialized Ads, Local Ads, Local Online Advertising

4 Features Great Ad Platforms Offer

Posted by Eric Greener

Nov 24, 2015 9:00:00 AM

Attempting to stay on track with all of the latest innovations in online advertising can be a difficult task - even for the digital expert. As new tools, techniques, and tips are published each day - claiming that they can help you increase your ROI - how do you know which features you should expect as standard as part of your ad platform, and which are less important?

Digital advertising platforms help companies to utilize and make the most of the Internet for their advertising and marketing purposes. Through the use of these tools, it is possible for professionals to streamline the interactions that are conducted between advertisers and publishers, and ensure that ad creatives are distributed across all of the most effective platforms. Advertisers can benefit significantly from using digital ad platforms, as it can give them much needed access to their desired audience - no matter where they are on the web.

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Topics: Ad Platform, Audience Targeting, Ad Creative, Brand Security

The Insider's Survival Guide to Online Advertising

Posted by Aaron Gibeaut

Oct 30, 2015 11:34:12 PM

If you still haven't come to terms with the true importance of online advertising yet - then you're going to need to start boosting your efforts - and quickly. The amount that companies have been spending on online advertisement has grown consistently over the recent years, and reports suggest that the numbers will only continue to go up.

Although it's true that advertising online can take some getting used to - particularly if you've been living in a World where television marketing and magazine banners are the number one way to drive people towards your business - it's impossible to get by in the professional World today without it. While online advertising can be somewhat overwhelming, it doesn't have to be if you have the right information and guidance at hand. If you feel as though you're tackling the jungle of online advertising alone - this handy insider's survival guide could be the perfect tool for making sure you come out at the end more successful than ever.

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Topics: Internet Advertising, Online Advertising, Brand Awareness, Audience Targeting, Ad Creative, Advertising Targeting, Survival Guide

5 Hurdles Online Media Planners Commonly Face

Posted by Brendan Beckham

Aug 18, 2015 9:00:00 AM

For those familiar with the concept, media planning is both a science, and an art. From a scientific perspective, the idea is relatively straight-forward - you simply gather enough data and research to understand your performance, and figure out how to match that data to the needs of your client. Unfortunately, it's the artistic aspect of media planning that's the hardest to grasp. It takes a great deal of trial and error to get things right, and as the industry continues to move forward at lightning-fast speeds, more planners are coming face-to-face with a number of challenging hurdles that stand between them, and success. Here are just some of the most common problems and issues media planners have to deal with on a regular basis.

1. Targeting The Right Audience Effectively

Efficient and optimized targeting is a key component in just about every aspect of advertising. If you want to make sure that you're getting the best responses to your advertisements and media engagements, then the first thing any planner needs to do is ensure they're adhering to the right buyer personas. The fact is that the only reason anyone's going to bother reading your content, or listening to your message, is that they think they might be able to get something valuable out of it. Online media planners need to find the right avenues to deliver something useful to your target audience - whether this means asking questions that commonly arise about your product, or convincing consumers that they have something to gain from you.

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Topics: Media Buying & Planning, Real-Time Media Buying, Online Media Buying, Media Buying, Audience, Audience Targeting, media planning, media planners

What Makes For a Really Great Retargeting Campaign?

Posted by Adam Parikh

Aug 6, 2015 8:39:00 AM

According to information provided by research from the retargeting platform "AdRoll", a rather unimpressive 2% of shoppers will convert during their first visit to an online store. This means that 98% of your customers could be slipping through the cracks - and that's where retargeting comes in.

The concept of retargeting in advertising focuses on allowing your brand to zero in on those 98% of visitors, giving them a second, third, fourth and fifth chance to convert. It allows you to show tailored ads to potential customers via social media, search engines, and other websites. They see your advertisements, click back into your website, and convert. Retargeting is a way for you to stay connected to your potential customers, feeding all of the stages of your marketing funnel with engagement, brand recall, and conversions.

Of course, the more amazing your retargeting campaign is, the more successful you are likely to be. Though this is a concept that has been proven to be effective, it's also worth noting that a poorly conducted campaign could hurt or hinder your marketing efforts. With that in mind, here are some best practices to follow when you're wondering what makes for a good retargeting campaign.

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Topics: Banner Ads, retargeting, retargeting platforms, Demographic Targeting, Contextual Advertising, Segment, Dynamic Retargeting, Frequency Cap, Audience Targeting

7 Simple Things Every Online Advertising Campaign Needs to Succeed

Posted by Tim Nichols

Jul 21, 2015 8:53:00 AM

You might have the most amazing company product or service in the world - but what you can offer to your customers won't matter unless you can find a way to let them know about you. Advertising is the most crucial path to customer awareness there is, and the goal of any advertising program should be to reach out to the largest possible audience, with the smallest impact on your budget. If it's done properly, the right online advertising campaign can be the most beneficial thing you invest in for your small business. Unfortunately - like many parts of running a business - online advertising can be a tricky thing to perfect. With that in mind, here are seven of the simplest and most important things you and your online advertising campaign will need in order to succeed.

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Topics: Online Advertising, Banner Ads, Budget Pacing, Online Media Buying, Personalization, Audience Targeting, Wasting Ad Budget

Mobile Advertising Is Exploding – 10 Ways To Get Prepared?

Posted by Eric Greener

Jun 19, 2015 9:05:00 AM

In the USA, mobile advertising spend is growing at a faster rate than any other advertising method. We shouldn’t be surprised. It’s thought that the average person spends 90 minutes a day on their phone. Now that might not sound like much, but for advertisers, it’s gold dust. Think about it – long do you look at a flyer, brochure or billboard?

That figure amounts up to 23 days a year and 3.9 years from the average person’s life. Throw in the fact that nearly two thirds of Americans have a smartphone and it’s no wonder that advertisers are focusing on our trusted handheld devices.

But do you really know how to implement an effective mobile advertising campaign? Here are 10 things to consider:

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Topics: Data Analytics, Mobile Advertising, Mobile App, Mobile, Audience Targeting, Mobile Video Advertising, In-App Advertising

ExactDrive Partners With BlueKai To Offer Leading Data Management Solution

Posted by Tim Nichols

May 13, 2015 9:38:00 AM

Do you want better results from your ad campaigns? Well last year, Oracle bought BlueKai as an investment, because it wanted to remain the world’s largest marketing cloud. So, what is BlueKai? Well, BlueKai is essentially a data management platform that provides third-party data to companies so that they can advertise online more intelligently.

But that doesn’t do BlueKai justice really. We’re actually talking about a data solution that can draw on a huge resource of customer data quickly and easily, allowing for effective and laser-targeted online ad campaigns. Expect a high ROI and a real transformation to your bottom line.

Let’s drilldown into the details. BlueKai’s big data platform allows companies to personalize online, offline and mobile advertising campaigns. And we all know how important bespoke, personalized marketing is in today’s world, don’t we?

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Topics: Online Advertising, Company News, Audience, Partner Spotlight, Audience Targeting, Data Management, Oracle, BlueKai

ExactDrive Partners With Proximic For Precise Contextual and Audience Targeting

Posted by Adam Parikh

Apr 30, 2015 8:48:00 AM

You may have heard of the phrase ‘big data’. Well, Proximic are big data experts and ExactDrive is happy to be an longtime active partnerBig data is in front of our eyes every day, but are you even aware of it? And if you are, perhaps you’re not using it properly? The key to big data lies in having the skill tointerpret it and apply it correctly to your business. Put simply, Proximic will help you get to grips with your data in order to transform your ad campaigns and deliver better results.

Proximic have a company ethos that’s all about handing control back to people. That stance underpins everything they do.

When faced with the prospect of creating a digital advertising campaign, there are so many options these days. Display, mobile, video, blogging and the like. Then there are the demands of assessing a campaign and working out your ROI, not to mention strategic planning for the future. Also, let’s not forget that every business has different market requirements and digital challenges. There’s nothing quite like a million and one jobs to make you feel intimidated, eh?

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Topics: Company News, Contextual Advertising, Audience, Partner Spotlight, Audience Targeting, Proximic

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