ExactDrive Advertising News

How To Building A Successful Online Ad Campaign

Posted by Tim Nichols

Oct 21, 2016 2:25:39 PM

If you're advertising for a business today, then the chances are you're doing it online. The digital marketing world has exploded in recent years, as more companies, organizations, and ideas race to the online sphere in an attempt to have their voices heard. Unfortunately, simply starting an online ad campaign iisn't enough - you need to make sure that you create the right campaign to appeal to your specific audience.

The key to building a successful online ad campaign starts with understanding that advertising on the internet requires more than just a computer and a little talent - it also requires discipline. Just because you have a creative ad doesn't mean that you're putting the right message across to your audience, along with the necessary call-to-action. You might even find that your ad generates leads to your website, but that it doesn't push those leads to convert. If you want to make sure your ad campaign is a success, keep the following tips in mind.

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Topics: Online Advertising, CTA, Call To Action, Audience, Ad Campaigns

5 Retargeting Strategies You Cannot Ignore

Posted by Scott Bagguley

Dec 3, 2015 8:28:37 AM

Retargeting efforts, known to some online advertising as "remarketing" strategies, can be one of the most potent and effective tools in your arsenal when it comes to continuously attracting and retaining customers.  

In general, the process of retargeting means placing a small amount of code on your website, which watches visitors on your behalf. In other words, when a new visitor approaches your website, the small piece of code will leave a cookie on their browser that allows you to continue sharing advertisements with those users - even as they leave your website and travel to other locations on the web. Instead of having to track down your audience and remind them of the valuable products and services you have to offer, your retargeting solution can do the hard work for you, allowing you to focus exclusively on creating effective ads for whatever you have to offer.

Statistics suggest that only around 2% of first-time visitors to your website will convert, and retargeting is a powerful tool because it allows you to focus your attention on the other 98%. These are the would-be customers who have already been exposed to your brand, but didn't convert for whatever reason. Following, we'll discuss some of the retargeting strategies you can't afford to ignore, if you want to make the most out of your conversions.

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Topics: retargeting, Advertising Strategy, Conversions, Audience, Dynamic Retargeting, Frequency Cap, Segmentation

How To Make Advertising Online Not Suck

Posted by Tim Nichols

Sep 2, 2015 9:00:00 AM

In today's technology-driven world, online advertising has become a huge component of all effective advertising strategies. Regardless of whether your organization is B2C or B2B, implementing digital advertisements correctly ensures that you'll be able to successfully develop your business online, fostering more sales, conversions, and brand awareness. However, if your ads aren't well-planned in everything from the channel that you use, to the design and copy, you could miss out on the results you've been hoping for. So how do you make sure that your advertising online doesn't suck?

1. Focus on Delivering Fresh Creative

As the name suggests, the primary focus behind your creative should be creativity. Incorporating fresh ideas, unique elements, and innovative visual elements into your advertisements is crucial to fostering success. A good rule of thumb to keep in mind is that although you should be willing to change your advertisements up as often as necessary, you will want to ensure that certain parts of your creative remain consistent. In simple terms, offer your audience something engaging to look at - but make sure that they know it's you behind the ad. Altering your creative is particularly important if you choose to extend your marketing efforts to social media - as users in these avenues hate seeing the same post over and over again. Test out your new campaigns thoroughly, and make sure to use images with a consistent aesthetic so that your campaign continues to feel familiar for customers that are already aware of you.

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Topics: Online Advertising, Target Market, Public Relations, Audience, Brand Personality, Ad Creative, Advertising Online, Advertising Sucks

5 Hurdles Online Media Planners Commonly Face

Posted by Brendan Beckham

Aug 18, 2015 9:00:00 AM

For those familiar with the concept, media planning is both a science, and an art. From a scientific perspective, the idea is relatively straight-forward - you simply gather enough data and research to understand your performance, and figure out how to match that data to the needs of your client. Unfortunately, it's the artistic aspect of media planning that's the hardest to grasp. It takes a great deal of trial and error to get things right, and as the industry continues to move forward at lightning-fast speeds, more planners are coming face-to-face with a number of challenging hurdles that stand between them, and success. Here are just some of the most common problems and issues media planners have to deal with on a regular basis.

1. Targeting The Right Audience Effectively

Efficient and optimized targeting is a key component in just about every aspect of advertising. If you want to make sure that you're getting the best responses to your advertisements and media engagements, then the first thing any planner needs to do is ensure they're adhering to the right buyer personas. The fact is that the only reason anyone's going to bother reading your content, or listening to your message, is that they think they might be able to get something valuable out of it. Online media planners need to find the right avenues to deliver something useful to your target audience - whether this means asking questions that commonly arise about your product, or convincing consumers that they have something to gain from you.

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Topics: Media Buying & Planning, Real-Time Media Buying, Online Media Buying, Media Buying, Audience, Audience Targeting, media planning, media planners

ExactDrive Partners With BlueKai To Offer Leading Data Management Solution

Posted by Tim Nichols

May 13, 2015 9:38:00 AM

Do you want better results from your ad campaigns? Well last year, Oracle bought BlueKai as an investment, because it wanted to remain the world’s largest marketing cloud. So, what is BlueKai? Well, BlueKai is essentially a data management platform that provides third-party data to companies so that they can advertise online more intelligently.

But that doesn’t do BlueKai justice really. We’re actually talking about a data solution that can draw on a huge resource of customer data quickly and easily, allowing for effective and laser-targeted online ad campaigns. Expect a high ROI and a real transformation to your bottom line.

Let’s drilldown into the details. BlueKai’s big data platform allows companies to personalize online, offline and mobile advertising campaigns. And we all know how important bespoke, personalized marketing is in today’s world, don’t we?

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Topics: Online Advertising, Company News, Audience, Partner Spotlight, Audience Targeting, Data Management, Oracle, BlueKai

ExactDrive Partners With Proximic For Precise Contextual and Audience Targeting

Posted by Adam Parikh

Apr 30, 2015 8:48:00 AM

You may have heard of the phrase ‘big data’. Well, Proximic are big data experts and ExactDrive is happy to be an longtime active partnerBig data is in front of our eyes every day, but are you even aware of it? And if you are, perhaps you’re not using it properly? The key to big data lies in having the skill tointerpret it and apply it correctly to your business. Put simply, Proximic will help you get to grips with your data in order to transform your ad campaigns and deliver better results.

Proximic have a company ethos that’s all about handing control back to people. That stance underpins everything they do.

When faced with the prospect of creating a digital advertising campaign, there are so many options these days. Display, mobile, video, blogging and the like. Then there are the demands of assessing a campaign and working out your ROI, not to mention strategic planning for the future. Also, let’s not forget that every business has different market requirements and digital challenges. There’s nothing quite like a million and one jobs to make you feel intimidated, eh?

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Topics: Company News, Contextual Advertising, Audience, Partner Spotlight, Audience Targeting, Proximic

3 Key Tips About Behavioral Advertising

Posted by Tim Nichols

Feb 18, 2015 8:00:00 AM

Have you ever wondered how banner ads seem to know what you are thinking? That you were coveting that new pair of Jimmy Choo’s, or that vacation in the Bahamas? Or, have you been curious about how that dynamic banner ad knew to tell you about the new coffee shop that has opened at the end of your street?

Every time you surf the Internet, advanced data mining operations are cataloging your interests, so that businesses can serve you personalized advertisements. The practice is known as “Interest Based” or “Behavioral Advertising (or behavioral targeting,” and it enables advertisers to speak directly to their target audience with timely and relevant messages.

What is behavioral advertising?

As opposed to direct marketing, where advertisers send the same message to everyone,behavioral advertising takes online information and uses it to tailor the message to the user.

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Topics: Behavioral Targeting, Dynamic Display Ads, Personalization, Behavioral Advertising, Segment, Audience

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