ExactDrive News

How In-App Advertising Should Change Your Media Strategy

Posted by Adam Parikh

Jun 18, 2015 8:42:00 AM

Shopping. The end goal is the same, but the process has changed dramatically over the years. By next year, it’s said that two-thirds of the World’s Internet consumption will come via smartphones and tablets. What does that mean for your business? Well, the mobile experience will change how we shop forever and that means your advertising campaigns need to be different too.

Smart brands know that apps build loyalty. Most mobile users seem to want an app to enhance their shopping journey, whether they’re looking for groceries or a new sofa. On a broad level, apps present advertisers with a unique opportunity to interact with consumers who could become brand advocates.

In-app advertising is effective. While some people continue to harbor reservations about clicking on banner ads within a web browser context, in-app advertising is far subtler. Those sorts of ads are less intrusive and don’t interrupt the user’s experience in the same way. Because of those reasons, people are more reception in-app advertising.

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Topics: Online Advertising, Mobile Advertising, App, Mobile App, In-App Advertising

How to Boost Staff Morale During Times of High-Stress

Posted by Tim Nichols

Mar 13, 2015 8:00:00 AM

ExactDrive had the opportunity to be interviewed by SiteProNews who publishes the latest articles and breaking news on technology, social media, search engines, SEO, business, marketing, content writing and webmaster resources.

Working at a start-up is bittersweet. For every opportunity to work remotely and play ping pong at the office, you also have to deal with long work hours and the possibility of failure lurking around every corner. Despite its ups and downs, its exactly this type of excitement that draws people to the start-up world and away from the traditional 9-5. Needless to say, this type of environment can also cause a lot of stress, and in such situations, it’s important to have a leader that stays level-headed, one who can effectively maintain staff morale. We spoke to various startup CEOs at different stages in their careers, and asked what the most important factors are when attempting to boost staff morale during stressful times at work. Here’s what they had to say.

1. Communication

“Stress is a by-product of the thought of losing control, whether that be missing a deadline, or feeling something is no-longer achievable. By implementing a culture of open communication staff can more quickly raise and discuss issues, which helps combat the stress at source, by allowing the issues to be dealt with. Having that knowledge of support also helps potentially stressful situation become less so.”

— Ian Naylor, AppInstitute

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Topics: Company News, Interviews, Entrepreneur, App, Startups, Company Culture

Digital Success With Meme Marketing

Posted by Adam Parikh

Nov 19, 2014 11:05:00 AM

It doesn't matter if you're an avid tweeter, a Tumblraddict,or a Facebook junkie; there's one thing you can't avoid on the Web: memes. Memes are everywhere and just about anything or anyone can become one. Grumpy Cat, Alex from Target, Overly Attached Girlfriend, Success Kid — all of them started out as normal, everyday people (or animals), but were somehow catapulted into the online spotlight, overnight.

The actual term “meme” comes from the 1976 book The Selfish Gene by Richard Dawkins, who defined it as a unit of cultural information passed between people, but today, memes are most commonly known as those funny pictures with puns and jokes overlaid on top in bold, white lettering.

What is a meme?

A meme is quite simply a concept, behaviour, or idea that spreads virally, usually via the Internet. Memes most commonly appear as pictures or videos, but they can also take the form of a link, hashtag, a simple word, phrase, or even an entire website. Memes can also take the form of viral videos, with one of the most famous examples being the "Harlem Shake" memes that took over the Internet in early 2013. (The original video has now received more than 75,000,000 views)

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Topics: Marketing Strategy, App, Branded Content, Meme, Meme Marketing

Proximity Marketing With Beacons

Posted by Tim Nichols

Sep 20, 2014 7:58:00 AM

This article was written by Tim Nichols and originally published by ClickZ.

beaconreceiver.png (400×351)Beacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of companies utilizing the technology to influence purchasing behavior.

The entire planet is going mobile, according to a report by eMarketer. There are now 4.5 billion mobile phones and 1.75 billion smart phones in use, resulting in a new generation of technology and apps that are changing how we spend our time, how we communicate with each other, and how we shop.

As smartphone usage increases every day, the field of proximity marketing is heating up, and one of the hottest trends of the moment is beacon technology. A beacon is a low-cost piece of hardware - small enough to attach to a wall - which uses a low-energy Bluetooth connection to pinpoint a visitor’s location on a shop floor. Tailored messages are then sent to that phone, promoting offers relevant to the products in the area the shopper is.

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Topics: Data Analytics, App, Mobile App, iPhone, iBeacon, Mobile, Smartphones, Beacons

What Makes An App Successful?

Posted by Scott Bagguley

Sep 18, 2014 8:00:00 AM

There is an app for everything today – with a bit of help from technology, you can play games, monitor your heart rate and even spy on your husband.

According to a study carried out by analytics company Flurry, consumers spend an average of 2 hours 42 minutes on their mobile phones each day and 2 hours and 19 minutes of that is spent on apps. Companies have been quick to recognize a need to engage with their customers on this platform, which has led to an explosion in the mobile app market, in recent years. The challenge now is for brands to understand their customer’s needs and create relevant apps that foster engagement with the brand.

Here are some best practices that your company can employ to ensure that your app gets the attention it deserves.

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Topics: Mobile Advertising, App, Mobile App

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